Wondering how to add a link to your TikTok Bio? Curious whether it’s really worth including a clickable link in your TikTok profile? Content creators naturally link to their TikTok pages from elsewhere. They include links to their TikTok profile page when posting on other social networks.
It’s also the norm to put a link to your latest videos anywhere you can in order to channel organic traffic. But how about adding a link to your TikTok Bio to send traffic to your other pages?
Is it something that’s worth doing, and is it something all creators are permitted to do? In terms of value, linking externally to your other web pages and assets is always worth doing. You can link to your main website, send people straight to your product pages, or channel traffic to your blog.
Basically, you can boost traffic to any page you like – simply by embedding a link in your Bio. As for whether or not you’re able to do so, it comes down to the type of TikTok account you have. This isn’t a problem either way, as it’s quick and easy to switch accounts, if necessary, to do so.
How to Check Whether You Can Add Link in Your Bio or Not?
In order to add a link to your Bio, you will need to have your account set up as a business account. It’s easy enough to check whether you can currently add a link to your Bio simply by following the steps below:
Step 1: Login to your account and tap the “Me” tab
Step 2: Tap “Edit Profile” and look for an option that says add a website.
Step 3: If the option is there, you can “Add a Link” to your Bio
Step 4: If not, you will need to “Switch to a Business Account.”
Thankfully, switching to a business account really couldn’t be easier. Nor will it cost you anything to do so or make much of a difference to the way you do things in general on TikTok.
How to Put a Link in Your TikTok Bio?
Making the switch to a business account holds the key to being able to include a link in your Bio. It can also open the door to a fair few other features, so it’s definitely worth doing. If you don’t see the option to add a link as outlined above, here’s how to switch to a business account on TikTok:
Step 1: Tap the “Me” tab followed by the “Three Dots” in the corner
Step 2: Tap “Manage My Account”
Step 3: Tap “Switch to Pro Account”
Step 4: Tap “Business > Continue”
Step 5: Choose a category for your business and Select a “Next” Button.
Once you have selected a category for your business, you will be running a business account. After which, you should now see the option to add a link to your Bio. Here’s how to add a link to your website or to any other page you prefer:
Step 1: Tap the “Me” tab
Step 2: Tap “Edit Profile”
Step 3: Tap “Add Your Website.”
Step 4: Enter the “URL”
Step 5: Tap “Save”
That’s it – your link will now appear in your Bio and can be clicked to visit the site it points to. A great way of channeling organic traffic anywhere you like, enabling you to leverage the full value of your TikTok audience.
Why You Need a Link in Your TikTok Bio?
What’s great about this TikTok link is how it can be used for anything you like. It can also be switched out on a regular basis for something else if looking to experiment with links to different pages. For the most part, these are the most popular uses for links in TikTok bios:
- Channeling traffic to a personal or business website
- Directing potential customers to an online store
- Sending people directly to your product or service pages
- Boosting traffic to a blog or online journal
- Linking to other social media profiles and pages
- Encouraging people to support you with Patreon contributions
In short, the link in your Bio can be used to drive traffic to any landing page, product page, service page, or any other page you like. Whether your goal is to increase views for your content or sell more products, a strategically positioned link on TikTok can make it happen.
How to Switch Back to Personal Account?
Switching to a business account does come with certain restrictions. For example, you’ll occasionally come across songs and music on TikTok that cannot be used for business purposes.They can be used by personal account holders but are prohibited for commercial use.
If you decide at a later date you were happier with a personal account, switching back is just as easy:
Step 1: Tap the “Me” tab
Step 2: Tap the “Three Dots” in the corner
Step 3: Tap “Manage My Account”
Step 4: Tap “Switch to Personal Account” and Switch Back.
This will immediately set your account back to personal status, resulting in the link being removed from your Bio. Though it’s unlikely you will make the decision to switch back, business accounts are generally a better choice for anyone using TikTok for business purposes.
In Summary
Switching to a business account and placing a link in your TikTok Bio really couldn’t be easier. Just a single well-positioned link can make a real difference to a broader promotional campaign.
If running an online store, why not channel as much traffic as possible to your product pages? If you have a primary business website elsewhere, why not show your TikTok audience the way?
A clickable link is the ultimate CTA, making it quick and easy for your followers to do exactly what you want them to do. Links placed in social media content are always useful, but none carry more weight than those included in your Bio.
