Do you own a LinkedIn company page and desperately want followers on it? First of all, take it easy because you’re not the only one chasing this goal. Second, in 2017, LinkedIn allowed organizations to add LinkedIn follow button to website, which is the solution to your problem.
The launch of this little feature made it easier for organizations and companies to redirect their website visitors to their Linked page, thus converting traffic to potential followers. At first, people didn’t take it much seriously, considering it just another useless widget with no promise of results.
But over time, people found out that using this feature increases the visitor to lead conversion by 2.74%, which is higher than any social media platform. Thus, if you look rationally, adding a LinkedIn follow button on your site is a smart move to generate more traffic on your page and attract more potential followers.
In the next section, you’ll find a step-by-step guide that you can follow to set up a LinkedIn follow button on your blog or official website.
How to Add a LinkedIn Follow Button?
Adding a LinkedIn follow button to your site might sound a bit technical and daunting, but it’s actually quite simple and doesn’t even require you to spend a lot of time setting it up. If your site doesn’t have an official CMS like WordPress or Shopify, etc., then follow these steps to set up the following button:
Step 1: First, you’ll have to visit the Linkedin developers plugin page, where you’ll be shown plugins that you can add to your website.
Step 2: On the plugin page, click on the “Follow Company” option, and you’ll be redirected to the next page.
Step 3: Once you arrive at the following company plugin page, scroll down to the sample request section.
Step 4: Now, “Copy the HTML Code” from there and paste it into your site on a spot where you want the follow button to appear.
Step 5: After that, edit the data-Id field and add your company id there. This step will activate the shortcode, and clicking on it will send the visitor to your LinkedIn company page.
Step 6: You can also edit the button by giving it some HTML styling.
If your site is on WordPress or some other CMS, follow these steps:
Step 1: Open your WordPress plugins page and search for social media share button plugins
Step 2: Once you find it, install it on your site.
Step 3: Now, go to the plugin settings and find the LinkedIn button options.
Step 4: There you can add the link to your LinkedIn page and adjust the button’s style to match your website’s theme.
So that’s how you set up a LinkedIn follow button on your site. Keep in mind that skipping a step in this process or doing something wrong can mess up your site, too, so be careful and make sure to read the guide thoroughly before applying the steps.
Don’t Just Rely on the Follow Button for Engagement
Converting website traffic into engagement is an excellent idea, but you can’t entirely depend on it if you’re in dire need of followers. You got to implement some other tactics as well, so if the follow button doesn’t work, you still have some backup.
Here are some additional steps you can take to attract followers to your business page.
Optimize Your Page: Make sure that your page is well optimized for SEO and is easy to find. You can do that by embedding keywords in your page description and posts.
Share Your Page: Promotion is vital to get the attention of your target audience. That’s why you need to share your page on social media platforms. You can even use an email marketing strategy to share it with your colleagues and employees.
Update Regularly: Post content on your page regularly to keep the audience engaged and get on the radar of the LinkedIn algorithm.
Focus on Visual Content: People these days don’t read because they find the visual content more attractive. So, focus on uploading pictures and videos to promote your company and add value to your audience’s lives.
Engage with the Audience: Communicate with your followers regularly to show that you care about them. Find out what their expectations are from you? What kind of content they want to watch? And orient your strategies accordingly.
The boundaries of the business world are expanding rapidly, and the competition for getting followers on LinkedIn is boosting up. By adding a LinkedIn follow button on your site, you might be able to make a difference, but make sure to follow the rest of the tips we gave you as well.
If you liked this article, check out the rest of our posts, and we promise you’ll like them too. For any queries, contact us on our social media platforms, and we’ll try our best to help you.