Like the old book says, there’s a time for everything, and the truth is that this biblical reference is perfect even when it comes to posting times on Pinterest. So, you can say that there’s the best time to post on Pinterest, and there’s a time to refrain. What does it mean? Let’s see.
Not so long ago, the Pinterest smart feed used to show pins in chronological order like other social media platforms, meaning that the latest pins were shown first. Now, even though that format has changed, the posting times on Pinterest hold great importance.
Posting a pin at the right time, when your audience is actively checking their Pinterest feed, can increase the reach of your pins, engagement rate, and all other performance metrics. Failure to pin at the right time can result in your pin getting lost among millions of other pins.
That’s why you need to know everything about posting on Pinterest at the right time, so your high-quality content doesn’t go unnoticed. To help you with that, we’ve given all the necessary information about best posting times on Pinterest, so your pins can perform well.
Why is Timing Important on Pinterest?
When you post a pin and how often you do it can directly affect whether you’ll become a hit on Pinterest or not. Yup! That’s right. Most people find the relation between Pin timing and success on Pinterest hard to grasp, so here’s an example to help you understand. Let’s say that you’re a pinner whose most followers are adults with age 25 to 30.
Now, if you post too early in the day, your pin wouldn’t get noticed because most of your target audience would be either busy at their universities or offices. And if you post late at night on a weekday, you still might fail to get their attention as they sleep early to wake up the next day.
What do you think is the solution to this paradox? Exactly! You’ll have to figure out the right days and time for posting your pins, so they can get maximum attention and get likes, shares, comments, and saves from the audience.
So, if you’re ever planning to become a big name on Pinterest, you better start caring about posting times on Pinterest, or your dream will remain a dream, and you’ll never be able to reach your audience to make it come true.
When is the Best Time To Post on Pinterest?
Time for the big question! When is the best time to post on Pinterest? Basically, a couple of factors come into play while figuring out the right posting times. First, the best times to pin on Pinterest actually deviate from audience to audience. For example, if your audience comprises students, posting after 3 pm wouldn’t hurt you.
But if your audience contains office workers, you have to be mindful of their work hours. The second is that the optimal times to pin also change depending on the day of the week. Posting a pin late at night during workdays is a disaster, but it can bring you engagement on weekends.
So, is there any generic timing that any pinner could follow and get the best results? Well, thank God there are such hours, and here they are:
- Best posting day: Saturday
- Best Timing: Between 8:00 pm to 12:00 pm.
- Other possible best times: 9:00 pm, 2:00 pm to 4:00 pm (EST), and 8:00 pm to 1:00 pm (EST)
Now, remember that these are generic timings and were made by experts specifically for the US audience, so if you live in some other part of the world, they might not work for you.
Is there a way to find the perfect posting times on Pinterest? Yes! There are multiple ways, and we’ll discuss them in the next sections. For now, let’s see how best posting times on Pinterest change according to categories of content.
Best Time To Post on Pinterest Based on Different Categories
One thing that perhaps all 479 million users of Pinterest have in common is that they all want to see a different type of content every day. What do you think that means? Well, for creators, it means that not only do they have to be careful about the posting times on Pinterest, but also about what kind of content to post on a specific day based on their audience’s interests.
In simple words, more work for you! But just like there’s a generic set for best pinning times, there’s a generic list of content categories for every weekday as well. Here’s how it goes:
- Monday: Fitness and workout (Because most people want to start their week actively)
- Tuesday: Gadgets and Technology (by Tuesday, most people start wondering about making their lives easier through tech and want to go for pins relevant to gadgets
- Wednesday: Quotes and sayings (To keep themselves going for the rest of the week)
- Thursday: Outfits and casual wear (Weekend is coming up, and most people start searching for cool outfits to wear while they go out with friends.)
- Friday: Gifts and humor (To work on their social skills for the weekend)
- Saturday: Travel (Finally, the weekend is here, and it’s time to see destinations to visit)
- Sunday: Food and crafts (Time to cook a meal or do something productive)
Again, these are a generic set of categories against days (with possible generic reasons), so keep this in mind and don’t feel too bad if it doesn’t work for you.
How To Find The Best Time to publish on Pinterest?
If the generic times are not working out for you, then perhaps it’s time you learn how to find the optimal posting time on Pinterest? Here are a couple of methods recommended by experts that you can use to narrow down the perfect days and hours to post a pin on your account.
1. Do Manual Pinning
The first and what you can call a crude method of making sure that you post at the best time is to do manual Pinning. Manual Pinning involves going full out and posting every hour of every day so that at least a few of your pins successfully catch the audience’s attention, and your consistency gets you on the radar of the Pinterest algorithm.
It sure is a lot of work to post continuously every day, but it has to be done if you wish to see your pins gain more engagement. Here are the steps that you need to follow in order to execute the manual pinning plan successfully.
- Make sure that you’re using a Pinterest business account, and your profile is SEO optimized.
- Make tall pins that fit perfectly on mobile screens and are high quality and aesthetic in nature.
- Post a pin every hour of the day. For better results, post about 20 to 30 pins a day.
- Share your pins in relevant boards and in the group boards you’re contributing to.
- Repin others’ content so they repin your pins to pay back the favor and, in doing so, increase your pins’ reach.
Manual pining is a concept based on pushing through until you get results, so even if you find it hard, keep it up, and eventually, you’ll gain enough audience that you won’t have to follow this step anymore.
2. Use Google Analytics
You can observe your audience’s engagement behavior through Google analytics and figure out which hours they are most active. All you have to do is shortlist all the well-performing pins on your profile and then narrow down the hours in which they were posted.
You’ll definitely find some overlapping hours in those pins, which will give you the best times and days to post on Pinterest.
3. Follow The Popular Times
You can go ahead and follow the popular times as we mentioned in the above sections to achieve the best results. They sure are vague, but experts suggest them as they have a high success rate, so you can go with them if you find it hard to read your audience’s behavior.
4. Best Days To Pin on Pinterest
All the Pinterest veterans and expert marketers agree on the fact that the best day to Pin on Pinterest is Saturday. It’s because most people stay up late at night on the weekend and surf social media sites more than any other weekday.
That’s why no matter, you need to pay special attention to your audience on Saturday and post back-to-back pins in order to get their attention and achieve a high engagement rate on pins.
Frequently Asked Questions
1. How to Schedule Pins on Pinterest?
On the create pin screen, select the ‘publish at a later date’ option to choose the day when you would like to post your pin or pins. After that, select a board and save your pin.
2. When Should You Pin Seasonal Content?
Seasonal content should be posted when the season featured in the content is at its peak. For example, Christmas pins should be posted near Christmas, and the same goes for New Year pins.
3. How Often Should You Pin on Pinterest?
Posting times and frequency depend on a lot of different factors, but experts suggest that you should post at least 2 to 3 times a day, or 20 to 30 times a day if you’re doing manual pining.