The YouTube platform gets millions of video views every minute. Moreover, it hosts billions of videos and has more than 2 billion active users each month. It’s one of the most popular platforms in the world, offering fantastic exposure.
As a result, it has become the ideal place for anyone wanting to share their opinions or even promote their business. However, it is important to learn the best time to post videos on YouTube as it can vary according to your niche or in comparison to other platforms.
The Best Time and Day to Post YouTube Videos
If you want to know the best time to post videos on YouTube, during the weekdays it’s between 2-4 PM EST. However, during the weekends, you want to post in the morning as that’s when people check their phones more. That means for Saturday and Sunday, you want to post on YouTube from 9 to 11 AM. These are the best times to post on average.
The problem is that it might not always work the way you want. Therefore, experimentation is critical here because every person has their own schedule, location, and preferences when it comes to content. So, with that in mind, it’s better to experiment and then adjust according to the YouTube analytics.
If you post at the right time, people will see your posts quickly and potentially share them with others. It allows you to create a personal or business brand while also encouraging the algorithm to offer you a little boost. That means you’ll soon have more subscribers and likes for your content, as well as a more cohesive presence on YouTube as a whole.
What is the Worst Time to Upload on YouTube?
The weekdays are considered the worst time to index a video on YouTube, and the reason is simple. Since most people have to get up early in the morning, they don’t watch videos late at night. Also, most people don’t check their phones at work or during classes.
So, we can state that uploading videos on a weekday is foolish. However, since the best uploading time depends on the audience’s activity, we can’t be sure about anything. The worst time to upload for others may be ideal for you because of your audience.
Therefore, tracking your audience’s activity and finding the best uploading hours that work for them is recommended. You will learn more about this in the upcoming headings.
Does Posting Time Matter on YouTube?
Yes! Posting time matters a lot on YouTube and can make or break a video’s ranking. The time you choose for uploading your video can directly affect its engagement, views, interactions, etc. Basically, the idea behind uploading at the right time is to ensure that a video reaches the maximum audience.
How does that work? Well, it is pretty simple. When you optimize your posts and upload a video when most of your audience is active, it will automatically get more views. That’s why experts emphasize that creators must explore the best hours for optimizing their posts and uploading their YouTube videos.
Following are some advantages that you can get by posting at the right time:
- Reach more target audiences and attract potential subscribers.
- Win the favor of the YouTube algorithm and get recommended to the target audience frequently.
- Keep your audience engaged by giving them content when they are there to watch.
- Show your content to a specific audience by shifting uploading hours according to that audience.
- Do video marketing more effectively and promote your products and services easily.
So, the next time you upload a video, make sure you do it at the right time. It is a simple tactic that any Youtuber can apply to boost their videos and channel progress.
How to Find the Best Time to Post on YouTube Without the Audience Report?
An audience report matters because it shows you the best time to post videos on YouTube according to user activity. However, you can still find the right time without an audience report. The way you do that is to visit the Overview tab, where you can find some real-time information.
It shows the number of viewers per hour, and in this way, you can identify viewer patterns. What this data shows is the ideal posting time; once you have that, you can schedule videos accordingly. It also allows you to stay consistent with your posts and schedule, which will help with exposure and growth.
This information will help you better understand audience location and the type of content people like the most. However, as always, experimenting with different patterns will make the process simpler and more accessible. The time you post matters because it automatically influences how many people are watching your content.
If you plan your posting time wisely, you can bring more views early in the video’s lifetime. However, don’t expect posting times to affect your video in the long run.
How Posting Time Influences Your YouTube Videos?
YouTube is different when compared to other social media platforms. Ideally, you need to upload 2-3 hours before the known peak time. The idea here is that you want to boost engagement, and YouTube itself can take a little while to index your video. After that, people can find it in search, so you want it to be readily available during peak times.
Posting Monday to Wednesday between 2 to 4 PM is a great idea. Thursday and Friday, you can post from 12 to 3 PM. And on the weekends, you can post between 9 and 11 AM or after 5 PM. Of course, these posting times can vary, so it makes sense to experiment and then adjust according to the audience’s response.
Final Thoughts
Posting at the right time can help you boost your branding efforts while also acquiring more views and surpassing competitors. In addition, if you post at the right time, you will find it much easier to obtain a YouTube algorithm boost, which translates into even more views.
Experimenting with posting times can always help since various niches can have a specific “key time” for posting. However, the ideas shown above can be a great starting point while allowing you to optimize your YouTube presence accordingly.
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