Are you planning to promote your business on social media? Start with making an effective Facebook marketing strategy. For over a decade, expert marketers and major brands have used Facebook as their primary marketing tool. Currently, more than 200 million international and local businesses are on Facebook, promoting their content and establishing their presence.
And it makes perfect sense as Facebook caters to more than 2.91 billion monthly active users. Now, that’s a massive potential audience you can reach and convince to check out your brand. Also, here are some stats to prove that Facebook is the best platform for brand promotion.
- People are 53% more likely to purchase a product from a brand’s Facebook page.
- About 70% of people on Facebook earn more than $75k a year.
- More than 44% of users admit that Facebook affects their decision when selecting an online product or service.
- 15% of Facebook users purchase stuff on Facebook.
- The audiences of ages 18-24 spend about 75% of their time watching video ads while they are active on Facebook.
You see, there’s a lot you can achieve with an effective Facebook marketing strategy. So, in this post, we will share 16 practical tips you can utilize to make better marketing strategies for your business page.
Types of Facebook Posts
Your first job as a marketer or brand owner is to share content on your business page. Posting on Facebook is the primary of establishing communication with your target audience. So, you must maintain a consistent flow of content on your page. Although there are several types of Facebook posts, the following are the most effective for marketing.
Image-Based Posts: Research has shown that visual content holds the audience’s attention better than text. Therefore, focus on posting more images on your page to attract potential customers and boost your sales.
Facebook Link Posts: You can post a link to your product or service directly on your Facebook page. All you need to do is copy the link and paste it into the post section.
A thumbnail of your targeted page will appear, making your post look more attractive. These posts are great for getting organic traffic and making it easier for the audience to purchase a product directly.
Video Posts: Videos are far more engaging than photos, so upload promotional videos on your page regularly.
Facebook Live: You can present and promote your products in front of the audience by going live. This feature is excellent for sharing your brand’s positive aspects with potential buyers. Also, it allows customers to resolve their doubts before making a purchase. So, whenever you launch a new product or service, host a live session to tell your audience about it.
How to Create a Facebook Marketing Strategy?
Here are the 16 most recommended tips to help you whip up an amazing Facebook marketing strategy. Pay attention to them, and don’t skip a single element if you wish to gain the best results.
1. Set Your Goals
The first step in making any marketing strategy is to set your goals. Without clear goals, it would be hard for you to keep track of your progress. Therefore, you need to start your marketing plan by stating clear goals. For instance, if you want to attract more visitors to your page, you must define this goal first.
Since there’s no value associated with the term “more,” you don’t know how many visitors you exactly want. So, clarify the goal by setting a value, like 500 or 1000 visitors. After that, you can divide this goal into milestones and start working. This way, you can track your progress and modify your strategy if you fail to achieve a milestone.
2. Concentrate on Your Audience
The audience is your primary stakeholder when it comes to promotion and marketing. Your job is to hold their attention and keep them engaged with your content. Only then will you be able to earn their favor and convert your visitors into potential customers. But to go through with this conversion, you first need to understand your audience.
Observe their interests and find out what types of posts they interact with more. Do they leave more comments on videos, posts, or links? Once you figure out their preferences, start posting more content that they want to see. Doing so will allow you to reach more target audiences and boost your brand’s value and revenue.
3. Plan and Post Engaging Content
The key to attracting an audience on Facebook is to post attractive and engaging content that your audience can relate to. For example, you can post helpful tips on your page that add value to the audience’s lives.
Or share links to informative articles about your business’s niche that people might find interesting. The more engaging content you post, the more time people spend on your page. Thus, you need to focus on posting as much appealing content as possible.
4. Optimize Your Page
No matter how great your marketing strategy is, if your page isn’t well optimized, it won’t work. So, here are a couple of things you can do to optimize your business page:
- Make sure that you have filled in all the information.
- Your page’s profile picture and cover photo match Facebook’s guidelines.
- Embed high-ranking keywords in your page’s description for better searchability.
- Add trending hashtags in all your video and images posts for better reach.
Once you successfully optimize your page, you can apply for the Facebook verified badge. That’s right! You can stand apart from other pages with gray checkmarks and receive a blue verification badge. Just go to the settings of your page, and under the “General” section, click on “Page verification.”
After that, fill in the information and wait for the Facebook team to review your request. If approved, your page will get a blue checkmark that will make it look more credible. But remember that all this isn’t possible without optimizing your page. So, cover all the essential optimization elements to improve your page.
5. Schedule Your Posts
You should schedule your posts to ensure your audience gets their daily dose of exciting content. You just need to make a couple of posts beforehand and schedule them to upload at a specific time. This tactic saves you from posting every piece of content yourself and automates the process.
Also, when your post goes live at the same time daily, it hypes the anticipation of the audience. People wait for your post and interact with it once it appears on your page. Therefore, include a content plan in your marketing strategy and schedule your posts beforehand to engage the audience.
6. Facebook Ads
You can use Facebook ads to promote your business if you have a substantial marketing budget. You would be surprised to know that Facebook ads reach more than 34.1% of the global population. Facebook also allows creators to narrow down their target audience, so their content reaches them effectively.
You can select your target audience’s age, region, Interests, preference, etc., to hit your target perfectly. However, the only problem with this tactic is that you will have to spend considerable money.
If you own a small business and just starting on social media, perhaps this tactic isn’t for you. But if you are a brand owner, feel free to allocate a budget for ads in your marketing strategy.
7. Know the Right Time
As a creator, you must figure out the hours your audience is most active. If you upload content at the right time, more people will watch it, hence more brand publicity. Expert markets suggest posting content on your Facebook page according to the following schedule:
- Monday, Wednesday, Thursday, and Friday at 3:00 am
- Tuesday at 10:00 am
Always avoid posting on weekends because most people have plans for their weekends, so they might ignore your content. You can also find the best hours of uploading for your target audience by studying them.
Use Facebook Insights to narrow down the posts that got maximum engagement. Now, compare their time stamps with each other, giving you the best uploading time.
8. Create and Join Facebook Groups
Facebook groups are a great way of reaching your target audience and promoting your content in front of them. You can start by searching for groups relevant to your business niche and joining them. Once you are a part of the community, take some time to build rapport there.
After that, you can begin promoting your page and ask people to check it out. Since you have already established your standing in that group, people would love to see your brand’s page. Also, if you don’t like joining groups, you can make one for yourself and grow your FB group.
But it will take you a lot of time to get enough members on it for effective promotion. Therefore, it is best to join Facebook groups and use them as a launch pad to boost your business.
9. Build Your Audience
For your brand to thrive on Facebook, you must build an audience that can effectively engage with your page. The fact is that audience building is crucial for the survival of any business on social media platforms. Therefore, you must attract as many visitors as possible and convince them to follow your page.
You can achieve this goal by using the following tactics:
- Cross promoting your page.
- Sharing your page in online communities.
- Regularly posting attractive content.
- By giving discounts and coupons to your dedicated followers.
These tricks will help you build a strong audience that keeps your page afloat and attracts more followers.
10. Follow Your Competitors
Keep an eye on the moves of your competitors by following them on Facebook. Find out what strategies they use to engage and attract the audience and counter them. It will also give you a chance to learn some advanced promotional tactics.
For example, if your competitor is a significant brand, their content would be better than yours. But you can watch their posts for inspiration and post better content to improve your page.
11. Post Visual Content
Research shows that people prefer watching visual content like photos and videos on social media to text posts. So, give the audience what they want to see and focus on posting more visual content. Make sure that every picture or video you upload is high quality.
Facebook’s audience doesn’t pay much attention to low-grade content, so keep your posts refined and aesthetic. This way, you can keep your audience engaged and promote your page effectively. Also, remember that the visual content you upload must be relevant to your niche so your audience finds it helpful.
12. A/B Split Test
You can put your marketing strategy to the test by using the A/B split test. Facebook allows creators to do this test before they start their ad campaign. In an A/B split test, you divide your target audience into two groups and run trials.
If you get the best results from group A, select its settings for the actual marketing campaign. This tactic tells you what to expect from a campaign and saves you from blindly spending money on ads.
13. Use Facebook Live
Facebook live sessions are a great way to connect with your audience and keep them engaged. This feature can also be used for:
- Launching a new product or service
- Taking suggestions and complaints
- Observing the audience’s preferences
- Briefing the audience about your brand values
- Inviting public figures to endorse your brand
- Expanding your social networks and attracting different audiences
Make sure you use the live feature wisely, as it can help boost your brand’s online presence.
14. Host a Facebook Contest
Whenever you see your page’s engagement rate dropping, host a contest to spice things. Facebook contests are a great way of engaging the audience and attracting new visitors to your page. And the good thing about this strategy is that it is simple to apply. You just need to develop an idea for your contest, announce it, and let it begin.
People will automatically gather around this event, boosting your page’s engagement. Once the contest ends, give the winner an exciting prize to make their effort worthwhile. Doing so will also encourage more people to take part in your future contests so they can win prizes.
15. Launch Special Offers
Give luxury treatment to your Facebook page followers and launch special offers for them. This sends a message that your brand takes care of its followers.
As a result, more people will start visiting and following your page so they can get those special offers too. Therefore, launch special offers on your social media accounts to promote your brand and make your followers feel valued.
16. Reply to Comment Threads
A fantastic way of engaging with your audience is by replying to their comments. Whenever you receive a comment on one of your posts, make sure to leave a reply to it. Doing so makes the audience feel like you are there for them, and they can trust your brand.
Also, make sure that you encourage people to leave comments on your page. Since comments are a great form of engagement, getting more of them can promote your brand. So, try to get more comments, and once you do get them, always reply to them.
How to Measure the Success of Your Strategy?
The easiest way to measure your strategy’s success is to check whether you have achieved your goals. But if you started your strategy without a specific plan, then check the following stats:
- Number of likes, shares, and comments
- Engagement rate
- Brand reach
- Average time spent by the visitors
If these stats show positive growth, you can say that your marketing strategy was a success. However, if only a few elements show progress, and the rest stay the same, don’t discard the strategy. Try to find out weak aspects, improve them, and test the strategy again on Facebook.
With over 200 million businesses on Facebook and more joining daily, you must stay on your toes. Ensure to follow these tactics to make a perfect marketing strategy to help establish your brand on Facebook.
We hope you liked today’s article and figured out how you can make an excellent marketing strategy. Follow us on our social media channels for the latest updates and more informative articles.