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Understanding Facebook statistics and how to maximize the platform’s potential for your online growth is important, whether you’re a marketer, content creator, or business owner. With over 3 billion monthly active users globally, Facebook is one of the most popular social networks today, and it can provide you with access to a diverse range of users.
Gaining more knowledge on key Facebook stats can help tailor your marketing strategies to align with specific demographics. This will further grow your engagement rate and drive business growth in the long run.
This article will guide you through some top Facebook statistics to effectively inform your marketing strategy in 2025.
General Facebook Statistics
Facebook has a wide reach that continues to shape global social media growth, and you can’t think of marketing without factoring in this platform. Here are ten key general Facebook statistics for 2025:
1. There are more than 3 billion monthly active users
As of April 2024, Facebook recorded about 3.065 billion monthly active users, making it the most popular social media network in the world.
2. Over 4 million likes are generated on Facebook every minute
Facebook users like over 4 million posts every minute, which adds up to 250 million posts per hour, highlighting the platform’s high engagement levels.
3. The average weekly follower growth rate is 2.16%
Facebook pages experience an average weekly follower growth rate of 2.16%, showing consistent audience growth for brands and creators with engaging content.
4. Facebook ranks as the third most visited website globally
While it is the most popular social network in the world, Facebook is the third most visited website, following Google and YouTube.
5. Cristiano Ronaldo has the highest number of Facebook followers
Cristiano Ronaldo’s Facebook page has the highest follower count, with over 171 million users, making it the platform’s most popular.
6. The Facebook app has billions of downloads
Facebook’s mobile app has been downloaded over 5 billion times and it consistently ranks among the top most downloaded apps globally.
7. Facebook ads reach a significant number of the population
Facebook’s advertising reach is 27.2% of the global population over 13 years, making it a powerful platform for advertisers worldwide.
8. Millions of businesses connect with customers via Facebook
Over 200 million businesses of all sizes are reported to use Facebook’s suite of apps to connect with customers and grow their brands.
9. Over 2 billion daily active users engage with Facebook
Approximately 2.11 billion users engage with Facebook daily, which is more than half of all Facebook users, reflecting a 68.73% daily engagement rate.
Source: Statista
10. Many customers use Facebook to contact businesses
Facebook is the top customer care channel for Millennials, Gen X, and Baby Boomers, offering direct access to businesses through Messenger, Groups, and Events.
Facebook User Statistics
Understanding Facebook user statistics is crucial for marketers who want to target and engage their audience effectively. Here are ten key Facebook user statistics for 2025:
11. A large percentage of internet users today access Facebook daily
Over 39% of active internet users worldwide access Facebook daily, highlighting the platform’s strong user engagement and consistent activity levels.
12. Most Facebook users are male
Approximately 56.8% of Facebook users are male, while 43.2% are female, making the platform a male-dominant user base.
13. Most Facebook users are from urban populations
Facebook reaches 66% of urban internet users and 52% of rural users, highlighting its strong presence across different areas worldwide.
14. The top countries using Facebook include India and the United States
While Facebook is popular in all countries globally, India leads with 375 million users, followed by the United States with 194.1 million users.
15. Almost all Facebook interactions are done via mobile
Approximately 98.5% of Facebook users access the platform via mobile devices, emphasizing the importance of mobile optimization.
16. Facebook is used by most of the world’s population today
Nearly 40% of the global population actively uses Facebook, making it one of the most widely used social media platforms today.
17. The average Facebook user is between 25-34 years
The largest age group on Facebook is between 25-34, comprising 31.1% of users, followed by 18-24 at 23.8%.
18. Most Facebook users have an educational background
74% of Facebook users have a college education, which shows a well-educated audience and a valuable demographic for marketers and businesses.
19. Many high-income people use the Facebook app
A large percentage of the Facebook audience consists of high-income individuals, with 75% of users earning over $75,000 annually.
20. Facebook users are widely spread across all regions of the world
As of April 2024, Asia-Pacific makes up 42% of Facebook users, while Europe accounts for 24%, and North America represents 14%.
Facebook Usage Statistics
The best Facebook marketing tactics will require you to understand Facebook usage statistics, so you can carefully optimize strategies and engage audiences effectively. Here are ten key
21. Facebook users spend a significant time online
On average, active Facebook users spend 30.9 minutes a day on the platform, showing strong daily engagement on Facebook posts.
22. Facebook is the most popular social media platform
With over 91% of marketers utilizing Facebook, it has remained a top-ranking app among other social media platforms.
23. Users share over a billion Stories daily
Approximately 1 billion Facebook Stories are shared daily, indicating the popularity of short-lived content with a limited 24-hour duration.
24. Facebook users use the app to keep up with friends and family
93% of U.S. Facebook users use the platform to stay connected with friends and family, followed by entertainment (76%) and shared interests (74%).
25. Facebook Live once reached over 800 million daily users
Facebook Live’s daily active users reached 800+ million at its peak in 2020 but now averages less than 100 million users daily.
26. Facebook albums top the average engagement rate
Facebook albums have the highest engagement rate at 1.6%, while status updates, photos, and link posts have 1.3%.
27. Most views come from the Facebook algorithm
31.9% of U.S. Feed organic views come from algorithm-driven recommendations, offering businesses a chance to reach users beyond their followers.
28. The daily watch time for Reels reaches 200 billion views
Reels across Facebook and Instagram generate 200 billion daily views, highlighting high user engagement and the growing popularity of short-form videos.
29. Video content has increased in popularity over the years
Young adults spend 60% of their time on Facebook watching video posts, with over half viewing Reels daily.
30. Facebook users are more likely to use other Meta apps
78.1% of Facebook users also use Instagram, showing a strong connection between Meta’s platforms and significant cross-app engagement.
Facebook Engagement Statistics
Knowing Facebook engagement statistics helps improve content strategies and boost audience interaction. Here are ten important stats to help you boost engagement and reach:
31. Facebook records a lower average engagement rate
The average engagement rate on Facebook is 0.15%, according to Socialinsider, which is lower than engagement rates on other platforms.
32. The highest engagement rate comes from video posts
Video posts generate 59% more engagement than other formats, making them the most effective content type for capturing audience attention.
33. There’s a higher level of interaction on Facebook groups than on Facebook Pages
Facebook Groups see higher engagement rates than Pages, creating stronger community interactions and encouraging more discussions among members.
34. Mornings and evenings are the best times to post on Facebook
For maximum engagement, the best times to post on Facebook in 2025 are 7 AM-9 AM, 1 PM-3 PM, and 7 PM-9 PM.
35. Posts with emoji reactions perform well in engagements
Posts with varied Facebook reactions (e.g., Love, Wow) experience a 4.9% higher engagement rate than those with only Likes.
36. Emojis make your Facebook posts look better
Including emojis in Facebook posts boosts engagement by 57%, making content more expressive, relatable, and visually appealing to users.
37. Hashtags increase discoverability and interactions
Facebook posts with hashtags experience a 60% increase in interactions, which improves content discoverability and audience engagement.
38. Live videos are usually more engaging
Facebook Live videos generate six times more interactions than regular videos and encourage real-time audience engagement with active participation.
39. Frequent posting doesn’t result in higher engagement
A RivalIQ study points out that influencers and the higher education industry see up to five times greater engagement compared to their posting frequency.
40. Visually appealing Facebook content gains a wider reach
Photo posts get 53% more likes than text-only posts, proving that visual content attracts higher engagement on Facebook.
Facebook Business Statistics
You can refine your social media strategies as a business owner and reach more people, with the right Facebook business statistics. Here are ten essential statistics to guide your business growth on Facebook:
41. The Facebook app serves over 200 million businesses
Over 200 million businesses use Facebook apps to connect with customers globally, which shows the platform’s strong influence in the business world.
42. Global marketers use Facebook for all marketing strategies
Around 86% of social media marketers use Facebook, making it important in digital marketing strategies and audience engagement.
43. Facebook is home to many organizations
91% of organizations have a presence on Facebook, effectively playing an essential role in business communication and customer engagement.
44. Facebook business benefits all business sizes
Over 90 million small and medium-sized businesses use Facebook Pages for advertising, showcasing the platform’s accessibility for smaller enterprises.
45. Meta has achieved over 21% return on investments
In Q4 2024, Meta Platforms reported a 21% increase in revenue, reaching $48.38 billion, primarily driven by advertising.
46. Some top countries have the highest number of Facebook business users
India, the United States, and Indonesia lead active business users on Facebook, which shows strong regional engagement and marketing opportunities.
47. Facebook makes it easier for US users to purchase products
78% of American consumers have discovered retail products to purchase via Facebook, making it more effective in customer acquisition.
48. Over 94% of ads are done via mobile
Mobile ads account for approximately 94% of Facebook’s total advertising revenue, emphasizing the importance of mobile-friendly content.
49. Facebook has a higher Cost-Per-Click (CPC) rate
The average CPC for Facebook ads across all industries is $1.72, which provides a benchmark for advertising budgets.
50. Conversion rates hit an all-time high on Facebook
Facebook ads achieve an across industries, indicating effective audience targeting.
Facebook Influencer Statistics
Knowing Facebook influencer statistics helps brands improve their marketing strategies and partnerships. Here are ten important insights to consider for better engagement and reach:
51. Engagement rates on Facebook differ by post type
Facebook influencers experience varying engagement rates across content types, including photos (0.08%), videos (0.17%), and status updates (0.18%).
52. Influencers earn an average of $214 per collaboration
On average, brands invest approximately $214 per collaboration with Facebook influencers, reflecting the platform’s value in marketing strategies.
53. The creator economy is estimated to reach $528.39 billion by 2030
The global creator economy is projected to grow from $191 billion in 2025 to $528.39 billion by 2030, opening doors to more opportunities for influencers.
54. Brands are increasing their budgets in 2025
Over 71% of brands plan to increase their influencer marketing budgets in 2025, emphasizing its effectiveness in reaching target audiences.
55. Facebook has recorded a high ROI in recent years
Facebook ranks second-best for influencer marketing return on investment (ROI), tying with YouTube, making it a valuable platform for campaigns.
56. The influencer marketing industry is growing and expected to earn more revenue in 2025
The influencer marketing industry is projected to reach $22.2 billion globally by 2025, which points to significant growth and investment.
57. Content strategy on Facebook has improved, with live streaming taking the lead
Live streaming has become an increasingly popular content strategy among marketers, with 36% incorporating it into their social media plans.
58. Over 50% of influencer marketing budgets have increased
In 2025, over 50% of brands plan to increase their influencer marketing budgets, with some allocating up to 30% of their total marketing budgets to this strategy.
59. Many influencers use Facebook as their primary marketing platform
Facebook remains a key platform for influencer marketing, with brands leveraging its extensive user base for campaigns.
60. Influencer marketing has been found to be highly effective
According to a survey by Influencer Marketing Hub, 85.8% of marketers find influencer marketing effective, proving its importance in digital marketing strategies.
Facebook Video Statistics
To create better content and reach more people, you need to understand Facebook video statistics. These 10 key insights will guide you to improve video engagement and performance.
61. Users spend up to 50% of their time on Facebook watching videos
According to recent data, approximately 40% of the time users spend on Facebook is dedicated to watching videos.
62. Facebook data measures up to 8 billion daily video views
Facebook videos generate approximately 8 billion views daily, highlighting the massive video consumption on the platform.
63. Almost all Facebook videos are watched on mobile
According to Facebook Insights, 75% of Facebook video viewing occurs on mobile devices, emphasizing the importance of mobile-optimized content.
64. Shorter videos get more attention and engagement
Short videos under two minutes gain the highest engagement on Facebook, emphasizing the importance of concise content for better viewer retention and interaction.
65. Facebook video ads need sound for business success
Similarly, 76% of Facebook video adsare more effective when sound is enabled, highlighting the critical role of audio in driving engagement and boosting business outcomes.
66. Live videos give your content an extra engagement boost compared to regular ones
Facebook Live videos produce six times as many interactions as regular videos, indicating higher engagement levels.
67. Facebook’s auto-play feature increases the chances of the videos being watched
85% of Facebook videos are automatically played without sound, which is a good pointer for how effective captions and visual storytelling are.
68. Square videos perform better than landscape videos
Square videos have a 35% higher view rate than landscape videos, suggesting better compatibility with mobile viewing.
69. Video posts reach more organic users better than other content types
Facebook video posts have 135% more organic reach than photo posts, making them a powerful tool for increasing content visibility and audience engagement.
70. Over 45% of internet users prefer to watch videos on Facebook
45% of people watch more than an hour of Facebook videos a week, and this shows strong user interest in video content.
Facebook Ads Statistics
Understanding Facebook Ads statistics helps businesses refine their marketing strategies, maximize reach, and improve conversions. Here are ten key insights to help improve your advertising efforts on the platform:
71. Marketers spend an average of $500 monthly on ads
More than 60% of marketers spend between $1 and $500 per month on Facebook ads, reflecting its accessibility for various budgets.
72. The average CTR on Facebook advertising is 2.5%
The average click-through rate (CTR) for Facebook ads is 2.5%, though it varies across industries, affecting campaign performance and audience engagement levels.
73. Facebook ads will likely reach 2.9 billion users
Facebook ads have the potential to reach 2.9 billion users worldwide, making it the largest social media advertising platform.
74. There are over 10 million active advertisers on Facebook
More than 10 million advertisers use Facebook’s ad services and tools, demonstrating the platform’s popularity and effectiveness for digital marketing and business growth.
75. Facebook metrics for ads keep increasing over time
Ad impressions increased 28% year over year in 2023 for Meta’s Family of Apps, highlighting growing ad consumption.
76. Advertising has become more cost-effective for the average Facebook page
The average price for ads within Meta’s Family of Apps recently year over year, making advertising more cost-effective.
77. Ads drive more clicks for over 67.5% of businesses
67.5% of businesses say video ads drive more clicks than image ads on Facebook, emphasizing the effectiveness of video content.
78. Facebook’s average revenue for ads has a 1.6% increase
Facebook’s ad revenues are expected to reach $123.73 billion in 2025, representing a 1.6% increase from 2024.
79. E-commerce partnership ads tend to have more conversions than others
E-commerce Partnership ads have 20% more conversions per dollar compared to non-partnership ads, showcasing the benefits of collaborations.
80. Most marketers consider Facebook to have the best audience targeting tools
Over 25% of marketers say Facebook has the best audience targeting tools, enhancing ad precision and effectiveness.
Final Thoughts
Facebook remains one of the top social platforms in the digital world, with several opportunities for businesses, marketers, and influencers. By understanding these Facebook statistics, you can make informed decisions about your brand or business and gain more engagement in the long run. Whether for ads, video content, or influencer marketing, you can use these insights to your advantage and have a high success rate in 2025.
