Go ahead and call Facebook the most popular social media platform, and no one would challenge the statement because it’s true. It was Facebook that gave birth to the concept of social media, and since then, people stay on the lookout for new Facebook tips for their goals.
Some people want tips that can help them improve their Facebook profile to reach more audience, some need them to generate more sales, and some people simply want to make new friends through those tips. No matter what your goal is, we’ve brought 25 Interesting Facebook tips and tricks you can implement on your account to enhance it and achieve your aim.
25 Top Tips and Tricks for Your Facebook Account
Facebook is a massive platform with over 2.91 billion users over the world, and even after the arrival of fancy new social media apps and websites, its popularity has not wavered. Now, while it’s a good thing statistically, it’s a major concern as well.
More users mean more competition for attention, and it becomes harder to reach your respective goals on Facebook. That’s why we have handpicked these top 25 tips recommended by experts. Make sure to apply them consistently, and your profile will improve for sure.
1. Complete Your Business Details
Facebook is a blessing for small businesses and brands as it has given them a platform to reach their target audience and boost their sales. If you have a business page on Facebook, then make sure that you have provided every bit of detail about your business in it.
From your business bio to its opening and closing hours, double-check every field and ensure that each one of them is filled with correct information. This will help the audience know your business better, and they will interact with your page and ads even more.
2. Post Visual Content
Over the years, people’s attention span has decreased a lot, and now they don’t spend time reading Facebook posts; instead, they prefer visual content. Understand this partiality towards visual content and focus on posting as many pictures and videos as possible.
Visual content has the tendency to hold the audience’s attention, which is a good thing since it would increase your engagement rate, and more people will interact with your content, improving your content’s ranking.
3. Invite Your Friends
Send invitations to your friends and ask them to check out your account or page. By doing this, you’ll actually be promoting your page to the potential audience, so make sure to apply this trick, as it helps get those initial likes, shares, post saves, etc. You can invite friends through email or messenger or share the link of your account or page through any other medium.
4. Cross-Promote
Sending invitations to friends is one thing, but if you really want eyes on your content, you need to cross-promote your content on other platforms. You need to share your Facebook posts on social media like Instagram, Twitter, Snapchat, etc.
You can also add the link to your Facebook page on your website’s footer to send your website traffic to your account. This tactic will increase your page’s organic traffic and possibly increase your number of likes, comments, shares, friend requests, etc.
5. Use CTA Option
CTA or Call to Action is an excellent way of convincing your audience to do something. Whether you want your audience to save links to your products, save posts, leave a comment or share with friends, just add the CTA according to your goal to play with viewers’ minds.
You can use something like share now and spread laughter or save the post to visit later as your CTA statement. Try to use bold words in your call-to-action statement, so it can deliver an unconscious order to the viewer, and they feel like they must do what they are asked.
6. Use Right Hashtags
Hashtags are vital in ensuring that your posts appear on the news feed of your target audience. See, when you add #HomeDecor in your posts, the Facebook algorithm will recommend them to the audience interested in this hashtag, and they will interact with it if they find it relevant.
It means that if you don’t use hashtags or add the wrong hashtags, it might decrease your posts’ chances of reaching your target audience and getting engagement. Thus, always try to use the right hashtags in your posts to improve their reach.
7. Post Your Best Work
Facebook is a semi diluted platform with billions of users, and the only way to rise in ranks is by always posting your best work. Pick your finest visual content to upload on your account, and this will help you charm your audience and get more views and interactions on your content.
8. Customize Your Tabs
Running a Facebook page? Don’t forget to customize your tabs according to the nature of your page. If it’s a restaurant page, then customize your buttons to have a menu and ‘reviews’ button, so the visitors can jump straight into the information they are interested in.
The interesting thing is that you don’t even have to customize your tabs yourself, as Facebook has already given templates for different types of pages. You can pick one that suits your need and apply it.
9. Add Follow Button to Your Website
If you want more followers on your Facebook page, then it’s a good idea to use your website for this purpose. Simply place a follow me on Facebook button on your site that can send your site visitors straight to your page, where they can see your content and follow your page.
10. Use Story Feature Wisely
Not so long ago, Facebook launched the stories feature, which allows you to share quick updates with your audience. The statistics have shown that most people prefer watching stories instead of scrolling through their news feeds.
So, try to use the stories feature wisely and upload at least one or two stories daily to update your audience on vital matters and share new content with them.
11. Be Friendly
Whether it’s on social media or in real life, everyone loves a friendly and gentle person, right? Be friendly and real on Facebook and gently communicate with others. This would build your reputation as a cool person, and more people would be interested in talking to you.
Being gentle on social media also helps you get more followers, and if you keep it up, it might eventually make you an influencer on the platform.
12. Engage with Your Audience
Don’t forget that Facebook is a social media platform where interactions and engagement are everything. Uphold this base principle and frequently engage with your audience by commenting or reacting to their posts, sharing their content, or answering their messages.
It’s crucial for those who are running a business page or are famous on the platform. You need to be extra careful in this case since the audience is everything in your case, and you need to keep them engaged to keep up your sales and maintain your reputation.
13. Use Pin Option
To leave that crucial first good impression on your visitors, pin your best work on top of your profile. In this way, you’ll manage to capture the attention of the viewer at very first glance, and they will want to explore your page, interact with your content and maybe follow you.
14. Go Live
Live sessions have been in trend for a while now, and they are great to communicate with your audience and keep them engaged. You can use live sessions to ask your audience about what kind of content they want to see or allow the audience to ask you questions in a Q&A session.
To maintain a smooth live experience, ensure that you have a stable power supply and an internet connection, or you’ll start losing viewers, and the goal you wanted to achieve through your live session will be lost.
15. Schedule Your Posts
Experts always recommend staying consistent while posting content on Facebook, and the best way to ensure that is by scheduling your posts. Make all the posts for a week, and then schedule for upload on your Facebook account.
This will keep giving your audience a daily dose of your interesting and attractive content, which will keep them engaged, and your engagement rate will remain stable.
16. Know the Right Time
Just like consistency is important on Facebook, similarly posting at the right time is also essential to capture the audience. Always post your content during the hours of the day when your audience is active, so they can see your post and interact with your content.
Now, these golden hours change from audience to audience, so you’ll have to figure them out. Or you can search on the web and follow the generic posting timetable uploaded by Facebook veterans. It doesn’t matter which path you choose; just make sure to upload at the best time.
17. Create Facebook Groups and Invite
You can grow your FB group and engage with people on Facebook by creating groups with similar interests. For example, if you’re into gaming, start a group for gamers and invite your gamer friends. This strategy works well for those aspiring to become Facebook influencers.
Consistently posting relevant and informative content in your group will contribute to its growth. As the group’s admin, you’ll establish yourself as an influencer in that niche.
18. Build Your Audience
To leave your mark on the platform, you need solid backing, and that’s only possible when you have a solid fan following. Work on building an audience, and try to engage with as many people in your niche as you can.
Ask them to follow your account or page, and by doing this consistently, eventually, you’ll have a great audience on your back, which you can use later to make money by promoting your own products or help brands increase their sales by sharing their products with your audience.
19. Respond Your Messages
Always reply to the messages you get from your fans, followers, or friends. This is a crucial part of keeping your audience engaged, so make sure to read all messages you get and reply appropriately to show your audience that you care and they can reach out to you anytime.
20. Use Automated Bots
Automated bots are notorious in the Facebook world for boosting your account stats like shares, comments, and interactions in a matter of hours. People argue about whether to use them or not, but the bottom line is that while they are effective, they can also be dangerous.
They sure increase your engagement rate rapidly, but if the Facebook algorithm detects any irregularity, you might lose your account, so maybe using automated bots isn’t worth it.
21. Learn from Your Mistakes
To progress in life and Facebook, you need to learn from your past mistakes and make sure that they never happen again. Wrong upload time, irrelevant content, offending audience, etc.; try to avoid all these mistakes, and if you’ve made them, learn and move on.
22. Change Your Status Font
Most people judge accounts by their status section, and therefore you should try to use a bold or somewhat unique font to make your status look attractive. It will hold the audience’s attention, and who knows, they might check out the rest of your profile after looking at your status.
23. Enable Dark Mode
If you’re using Facebook for several hours in a day, it’s a good thing to enable the dark mode on your desktop or mobile app. This will reduce the strain on your eyes, and your social media life won’t take a toll on your live performance.
24. Sell in Messenger
This trick is dedicated to all the business page owners out there. It sure is a good idea to upload pictures of your products on the page, but a more personal and direct approach is using messenger to share the link of your product or services page.
Doing this increases the chances of people checking out your stuff and purchasing it. Be innovative and don’t share just the links. Try to send a short video with the link and set it to autoplay, so it starts explaining your products or services as soon as the user opens the message.
25. Join Relevant Facebook Groups
For keeping an eye on the competition and understanding the trends, it’s better to join Facebook groups that are relevant to your niche. There you will be able to find out, what people are interested in, and what’s new in the market, and you can use this data to improve your content.
You can also share your products or services in such groups. Since they are relevant to your niche, the audience there will respond positively and try to check out what you’ve shared.
Conclusion
It’s been 18 years since the launch of Facebook, and it still stands tall as the founder of the social media game. Even though it’s harder to leave your mark on this platform now, we assure you that if you use these tips regularly, one day, you’ll become successful in becoming famous.
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