Apple’s App Store is home to over 1.96 million apps from various niches – lifestyle, fitness, fashion, etc. Developers are constantly introducing new apps on the platform, which can limit the chances of you getting more downloads.
However, even though you have an excellent App design and development, the number of downloads you get on the App Store can influence how your target audience will perceive your mobile apps. You need to boost your app installs to give it more credibility and exposure and attract other organic downloads.
Furthermore, the app store algorithm requires strategic marketing and promotion to increase your app installs if you want your project to rank despite the intense competition in the mobile app market. So in this article, we will show you the different ways to get more iOS App Installs.
11 Easy Ways to Get More Installs on iOS App
If you are looking to gain additional installs, here are the Easy Ways to Get More Installs on iOS App;
1. Create an Eye-Catching App Icon
A mobile app icon physically represents the app’s purpose and main features. It can either boost app downloads or affect it negatively. Your app icon is your target audience’s first impression of your mobile app and brand.
Your app may not succeed if you don’t use an eye-catching icon. Adopt creativity to blend the app UI to UX, and use bold colors to make your app unique and attract potential users to download it.
2. Write an Attractive Title & Description
The app descriptions were introduced to give visitors a heads-up on the main features and framework of a mobile app before downloading them. How great your description determines whether potential users would be fascinated enough to install your app or swipe past it.
Write a creative description for your app. It must be concise, detailed, made up of relevant keywords to your niche, compelling, and informative enough to grab your audience’s attention. Make sure you end the description with a call to action as well.
3. Use Engaging Photos and Videos
The videos and pictures you add to the app’s landing page give users everything they need to know about the app. What kind of visuals to expect? The theme behind the application, and possible features, users can find out things through those pictures and videos.
And since the primary purpose of those visual elements is to present the best side of your app in front of a potential user, it only makes sense that you ensure those elements are high quality and aesthetic.
4. Do App Store Optimization
App Store Optimization (ASO) is a simple technology that pushes your mobile app before your target audience. To get the best of this approach to getting more app installs, ensure that you use the most searched keywords in your app’s niche. With that, your app would be found easily when people search related keywords on the internet.
As a part of ASO, having your app description expressed in multiple languages increases your chance of being installed by your target audience in different regions.
5. Use Pop-Ups
Sure, pop-ups are like uninvited guests that no one likes, but as a developer, they are an excellent tool for you to get more app installs. Set up pop-ups on your official website and allow visitors to try your app on their iOS devices.
Development houses even pay money to tech blogs to promote their apps through pop-ups, and it’s been proven very effective. You should also give it a shot because it doesn’t take much time but gives incredible results.
6. Ask for Ratings and Reviews from Users
You must be deliberate about getting ratings and reviews from your present app users if you want to gain more app downloads. Make sure you already have a great app that will help you get positive reviews.
You can leverage the “pop-up” feature to get this on the app store. You can also give rewards or incentives to users who leave feedback and be ready to handle negative reviews when they come as well.
7. The Freemium Approach
App users love nothing more than getting access to premium features without paying for them, and you can use this psychology to achieve your goal. To get more app installs, you can allow the general audience to enjoy your app’s premium features without paying for them, which is called the freemium approach.
Now, of course, we’re saying that you keep the freemium approach for a while. It is an excellent way of building an initial mass and fan following. Once you reach your installed goal, you can start charging for the premium features to new users and generate revenue in your way.
8. Run Ads
Ads have always been a vital part of all marketing strategies and are an effective way of reaching your target audience, leaving a sweet image of your app in their minds. You can advertise your app using your Apple developer’s account directly.
It will allow you to run an ad campaign, so your app can reach your specified target audience and get more installs from them. However, since this strategy requires a massive sum of money for marketing, only apply it when you’re associated with an agency that can bear these expenses.
9. Leverage Social Media Platforms
Social media platforms such as Facebook, YouTube, Vimeo, LinkedIn, Pinterest, Instagram, and many more are great channels for promoting mobile apps. What better place to reach your target audience than where they are already comfortable – social media?
Increase your app outreach by leveraging social media and strategically positioning your app’s link on platforms like Quora, Medium, Reddit, and Digg to get more downloads within a short period.
Convert Your Website Users into App Users: Integrate your app’s landing page on your website that can be found on search results.
Do Press Releases: Increase your app’s reputation to get more app installs by using what people trust – press releases.
Build an Online Presence: Build a solid online presence for more exposure and organic downloads in the iOS App Store.
10. Become Partners with Influencers
A unique way of promoting your app is to collaborate with influencers that share an interest in the niche on which your app is based. For example, you can collaborate with fitness models to promote your fitness and contact gamers to promote your new game application.
Since these people already have to stand in the community and many people follow them, their endorsement will work like a charm. People will start installing your app to check out what’s so special in it that their favorite influencer talked about it.
11. Buy iOS App Installs
The safest and ideal way to get iOS app installs is to buy iOS App Installs. This strategy gives you assured results in increased downloads by real people with active accounts, increased revenue, increased downloads, boosted app reputation, and a competitive advantage to generate revenue.
Buy iOS app installs from Media Mister, a renowned solution provider for mobile applications and other social media-related services. Your transactions are safe and secure, and optimum value is guaranteed.
Purchasing can help your app rank higher in the app store, support your credibility, and make many other organic users find your app download worthy.
Mentioned above are the simple tips with which you can get more iOS app installs to increase your users and boost your revenue. The tips are detailed and broken down into easy steps to allow you conveniently implement them. Don’t use these tips haphazardly; instead, be strategic about them to get the best results at the end of the day.