Every year, millions of developers and design studios try to make their app a huge success on Apple’s app store, but most end up giving up on their dream, and those who don’t give up are found asking how to get more iOS app installs, so they can somehow keep their app afloat.
The motive behind seeking app installs is that they are a metric that directly represents an application’s success on a platform. The more installs you get, the more fame your app earns on the app store, which unlocks doors of success for you.
But it’s not that easy, of course! Apple’s app store has more than 1.96 million apps from every niche, gaming, lifestyle, fashion, or fitness; it’s got at all. So, the chances are that if you don’t play things right, your app might end up getting buried underneath them.
To avoid this tragedy and make sure your app becomes a hit, the following are some proven tactics especially known to increase iOS app downloads.
How to Increase iOS App Installs?
In this section, we are going to break down some of the best tactics trusted by industry experts and successful developers, so once you’re done skimming through them, make sure to apply them regularly to start getting encouraging results.
1. Create a Great App
It sounds somewhat obvious and cliché, but if you want your app to get more installs, and score high rankings on the app store, make sure that it’s excellent in every aspect. From design to development, UI to UX, everything should be fantastic enough to attract your target audience and turn them into your potential users.
However, the actual secret of making a great app doesn’t lie in the visuals; it lies in the concept. Try to choose a unique and out-of-the-box concept for your box – an idea that people find fascinating and it encourages users to install your app and explore it.
To find such an idea, you need to conduct thorough research on the app store and find out the ideas yet untouched. After finding genuine ideas, turn them into great apps that get tons of downloads and installs, making them a huge success.
2. Create an Eye-Catching App Icon
An app icon is basically a thumbnail that gives visitors an idea of what kind of app they are about to install. Therefore, make sure that your app’s icon is attractive and matches the description of your application so people get fascinated and install your app to explore it.
3. Give In-Depth Descriptions
App descriptions are a great way of sharing the app’s features and concept with the target audience. Most visitors go through the app’s description before deciding whether to install it or not, so it’s an element you simply can’t miss.
Write a detailed description of the app, and describe its features and the reason behind developing the app. A good description will convince potential app users to go for it and install the application, thus always filling the description section elegantly and descriptively.
4. Use Engaging Photos and Videos
The videos and pictures you add to the app’s landing page give users everything they need to know about the app. What kind of visuals to expect? The theme behind the application, and possible features, users can find out all these things through those pictures and videos.
And since the main purpose of those visual elements is to present the best side of your app in front of a potential user, it only makes sense that you ensure those elements are high quality and aesthetic in nature.
5. Ask for Ratings and Reviews from Users
When it comes to an application’s ratings and reviews, the more they are, the better is for the ranking of the app. In simple words, you need to focus on securing more reviews on your app and need to request the users to rate your app on the app store. The most common method of doing this is by using pop-ups.
Whenever the user clears a level or moves on to a new screen, throw in a pop-up with the statement please support us by rating the app, which might successfully increase your app reviews. Now, as your app’s rating increases, the audience will start finding it more legitimate, and so its downloads will increase automatically.
6. Get Positive Reviews
Secure as many positive reviews as you can on your application’s landing page to boost its reputation as a trustworthy app.
Actually, most users install an app after reading its reviews, so if your app has enough of them, the users will most likely install it without any hesitation. So, come up with creative methods of getting positive reviews for more app installs and engagement.
7. The Freemium Approach
App users love nothing more than getting access to premium features without paying for them, and you can use this psychology to achieve your goal. To get more app installs, you can allow the general audience to enjoy your app’s premium features without paying for them, which is called the freemium approach.
It is an excellent way of building up an initial mass and fan following. Now, of course, we’re not saying that you keep the freemium approach forever. Once you reach your installs goal, you can start charging for the premium features to new users and generate revenue in your own way.
8. Build an Online Presence
If you ask expert marketers or veteran app developers, they will tell you that you can’t survive on a sophisticated platform like the Apple app store without building your online presence. Your app needs to have solid online backing if you want to go viral.
Social media platforms, video streaming services, and even niche relevant blogs, you need to have at least ten to twenty posts on these places to build a reputation for your application. Without an online presence, people will consider your app just another shady effort by a new developer and ignore it.
If you don’t want that to happen, constantly improve the branding of your app and boost its online presence, so it can get recognized by the audience.
9. Use Pop Ups
Sure, pop-ups are like uninvited guests that no one likes, but as a developer, they are an excellent tool for you to get more app installs. Set up pop-ups on your official website and present visitors with an option to try your app on their iOS devices.
Development houses even pay money to tech blogs to promote their apps through pop-ups, and it’s been proven very effective. That’s why you should give it a shot as well, because it doesn’t take much time but gives awesome results.
10. Do Press Releases
Press releases sound like something a legal department would handle (and they mostly do), but even you can use them to share updates regarding your app with your users. Now, you might say that why not simply mail the users about the changes?
Well, that really is a good idea, but press releases invoke the feelings of trust and legitimacy in human brains, which is good for building the reputation of an app. So, the next time you want to share the news with your users, do it through a press release to make your app look more legit.
11. Use Social Media Platforms
While we are on the subject of promotion for getting more app installs, we can’t forget social media platforms now, can we? Since the launch of Facebook, the promotion has become a lot easier, and now you can share your app’s link with all your friends in just a couple of clicks.
Just copy the link of your application and share it on Facebook, Instagram, WhatsApp, Snapchat, and Twitter, so your acquaintances can see and try the app, increasing its installs and downloads.
12. Run Ads
Ads have always been a vital part of all marketing strategies and are an effective way of reaching your target audience, leaving a sweet image of your app in their minds. Luckily, you can advertise your app by using your Apple developer’s account directly.
It will allow you to run an ad campaign, so your app can reach your specified target audience and get more installs from them. However, since this strategy requires a huge sum of money for marketing, only apply it when you’re associated with an agency that can bear these expenses.
13. Convert Your Website Users into App Users
Got a successful website that gets tons of visitors every day? Well, why not convert them into your app user? All you got to do is set up pop-ups and links that can redirect your visitors to your application’s landing page.
If your visitors are already hooked on your website, they will definitely install your application as well to show their support and get the latest updates right away.
14. Become Partners with Influencers
An outstanding way of promoting your app is to collaborate with influencers that share an interest in the niche on which your app is based. For example, you can collaborate with fitness models to promote your fitness and contact gamers to promote your new game application.
Since these people already have standing in the community and lots of people follow them, their endorsement will work like a charm, and people will start installing your app to check out what’s so special in it that their favorite influencer talked about it.
ASO or App Store Optimization is a vast field that focuses on optimizing an app, so it can be easily discovered by its intended audience and is easy to locate in search results. The only major part of ASO you need to master is embedding keywords.
First, you need to find some highly searched keywords related to the niche of your app. Second, add them in your app’s description and even in the application’s title if possible. Doing so will increase the chances of your app getting ranked on the platform and make it easier for people to find it on a search engine.
16. Give Rewards for Reviews
Like we said before, you must get lots of reviews on your app, and one effective way of making users do it is by offering rewards. You can offer free vouchers, in-app amenities, and other online prizes to users, so they get tempted and leave a 5-star rating and excellent review for your app.
This will serve as a win-win situation, as the user will get the prize, and you will get a much-need positive review.
17. Buy iOS App Installs
Veteran developers and major Software companies realized long ago that getting app installs through organic methods costs precious time and doesn’t guarantee results. That’s why they shifted to an easier and quicker approach, which is to buy iOS app installs, and they only visit Media Mister to make this purchase.
The reason Media Mister should be your first choice for purchasing app installs is that it’s the only agency with a proven track record of delivering millions of iOS app installs to their clients and has tons of positive reviews as a testament to that.
Media mister ensures that every iOS app installs you get:
- Comes from an original source i-e a real apple account
- It is delivered to you within a realistic timeline, so the app store algorithm doesn’t raise a red flag
- Comes with a money-back guarantee
- Has an option to be delivered from a targeted country
And when Media Mister ensures all these elements while delivering your iOS app installs, the ranking of your boosts up, and its odds of going viral also increase. It doesn’t make sense to think anymore after all these assurances, right? So if you want your app to conquer a niche and rise on the app store, buy iOS app installs from Media Mister in affordable packages.
We conclude this article with the hope that you like these hand-picked expert tips and that you will use them to reach your goal. Again, we’d like to remind you that these tips will only yield positive results when you apply them consistently, so stick to them to get successful.
Got any questions about this article? Ask them in the comments section or reach out to us on our social media platforms, where our staff will help you out with everything you need to know about purchasing iOS app installs.=