Lucky are those podcasters whose podcast episodes get downloaded – It sure is lucky because people only download those podcasts that they absolutely love, so if you are planning to figure out how to get more podcast downloads, you’ve done a great job coming here today.
First off, let’s talk about the benefits of getting more downloads on your podcasts. Besides representing how awesome your podcast is, here’s how having a significant number of downloads can positively affect your podcast:
- Intrigues the curiosity of potentials listeners and makes them want to check out your podcast
- Increases your number of plays
- Gives you a chance to know your audience’s interests by checking which episodes got downloaded the most.
- Boosts odds of getting more recurring listeners
Obviously, most of you know already know about these benefits that’s why you want to get more podcast downloads. So, in this post, we’re going to break down 14 industry-standard tactics you should definitely apply to take your podcast downloads through the roof.
How to Increase Podcast Downloads?
All the tips we’ve mentioned in this article are recommended and tested by experts, so once you’re done reading them, make sure to apply them consistently in order to start getting more podcast downloads.
1. Provide Value to Your Listeners
The general concept of podcasts is that they are enjoyable, but if you don’t add value to the lives of your listeners through your content, your podcast won’t last long.
It’s ok to keep your podcast mellow and chill, but your first priority should be to provide information to the listeners related to your niche so they feel like they are learning something new while listening to your podcast.
This feeling of improvement and learning makes listeners stick to a podcast and want to download a particular episode to save the knowledge to cherish and share. Start focusing on adding value to people’s lives through your podcast, and you will see your regular listeners increase along with your number of podcast downloads.
2. Talk About Trending Topics
Let’s say you’re a listener, and while the rest of the world is talking about a big event that happened recently, your favorite podcaster is completely unaware of it. Of course, you won’t continue to listen to that podcast now, will you? This is a simple example to make you understand the vitality of trends.
If you want people to listen to your podcast and download your episode titles, you got to stay on top of things and talk about trending topics of your niche. Even legendary podcaster like Joe Rogan invites world-renowned guests from different walks of life to talk about trending topics with them, even if they are not relevant to their niche.
Why? Because he wants to keep his audience engaged and gives his take on that trend. Therefore, always keep an eye on trends in your niche, and as soon as something pops up, make sure you talk about it in your podcast to show your audience that you’re well aware of what’s going around and share your opinion about the incident.
3. Pick a Great Host
Make sure that you’ve got a great host for your podcast that can engage the audience and keep them entertained. It’s ok if you’re not a good speaker and feel like you won’t do a good job as a host; you can always invite a friend and ask him to host your podcast.
There are many famous podcasts on the web that change their host every week, which breaks the stereotype that you should host your own podcast. Keep in mind that hosts can make or break a podcast, so do your best to find the right person for this job.
4. Invite a Knowledgeable Person
The best way of adding value to your listeners’ lives through your podcast is by inviting a knowledgeable person that has excellent command over a subject. If your podcast has a niche, you can focus on inviting experts related to that field or keep it generic.
This tactic makes an average podcast rise in the ranks and makes it fun to listen to. Do you know why? Because when a person who is passionate about a subject talk about a topic, it makes people want to heed his words and take advantage of his knowledge.
A classic example of this tactic is the podcast “Joe Rogan Experience,” led by Joe Rogan himself. He invites experts from different fields to his show and talks to them about new discoveries and advancements in their fields. By doing so, he holds the attention of his listeners, and they listen carefully to learn.
You need to do the same with your podcast, so make a list of experts related to your niche and invite them to attract more listeners and boost your podcast downloads.
5. Involve Your Audience
If you just keep talking in your podcast without involving your audience, most of them will either get too bored to listen to your podcast or fall asleep. Therefore, you must involve your audience in your show by reading comments and messages. It is a pretty old tactic that even radio show hosts apply to keep their audience engaged.
You can allow your listeners to request tracks and send messages to their loved ones. In this way, the listeners feel like they are not just listening to your podcast, but they are a part of it.
And of course, if you read someone’s message on your podcast, they would definitely download that episode as a souvenir, so you made your audience happy and managed to secure more podcast downloads at the same time.
6. Promote Your Podcast
To get more downloads for your podcast, first, you need to make sure that people know about it, and that’s why you need to master promotional tactics.
Through effective promotion, you will be able to increase your podcast’s organic reach, making it easier for your audience to find your podcast on search engines and hosting platforms. Here are some classic promotion methods that you can follow for this task.
It sure is fascinating that you can use every social media app on your phone to promote your podcast. Just copy the link of your apple, iTunes, or Google podcast link and start posting it on Instagram, Facebook, Twitter, Snapchat, etc. You can also tag your friends who are interested in the niche of your podcast to improve the chances of getting more potential listeners.
You can convince your listeners to subscribe to your email newsletter, which will allow you to send them promotional material consistently. But make sure that you don’t spam the listeners, or they might block your newsletter.
Try to get your podcast featured in blog posts of some famous podcasting blog, which has lots of followers. Through this tactic, you’ll get instantly get exposed to lots of potential listeners, and most of them will end up listening to and downloading your podcast.
7. Post Consistently
Sure, making a great podcast is necessary to get more downloads, but it won’t matter if you upload episodes abruptly every once in a while, without any fixed schedule. In this way, you won’t be able to get any regular listeners or build a fan base for your podcast.
To succeed as a podcaster and achieve your goals, you need to make a proper broadcasting schedule for your podcast. Most experts recommend uploading at least 2 to 3 episodes per day to keep your audience engaged, but you can increase or decrease this Frequency.
Once you start giving new content to your audience consistently, they will automatically tune in at the right time to check out your latest episode and listen to you talk about their niche.
Also, observe your audience’s activity pattern to find the hours of the day when they are most active and willing to listen to podcasts. After narrowing down those hours, make sure to upload your episodes during those times so your podcast gets more plays and downloads.
8. Be a Guest on Another Podcast
If you’re passionate about a niche and feel like you can share your wisdom with the world, you should go as a guest on other podcasts. First, it will give you a chance to flex your knowledge and build your reputation as a knowledgeable podcaster.
Second, when the host introduces you as a podcaster, he will definitely talk about what kind of podcast you host, which will make the audience interested, and most of them will check out your podcast after the show ends.
You can achieve both these goals simultaneously by starring in a podcast, which is not a bad deal, so start contacting your fellow podcasters and ask them to invite you as a guest, and chances are most of them will gladly accept that if they recognize your talent.
9. Be Active in Your Community
Succeeding in the podcasting field isn’t just about creating an awesome podcast and uploading consistently. You need to have a strong presence in your community and a reputation as a podcaster, expert in a specific niche with a significant fan following.
To build that kind of reputation, you need to be active in your community and engage with your fellow podcasters and listeners. It will allow you to learn new trends and hot topics that you can add to your podcast segment and interact with experts you can invite to your show.
Through these interactions, you will be able to promote and uplift your podcast in front of your community, which will obviously increase your potential listeners, podcast downloads, and a number of the episode plays.
10. Create Quality Artwork
An attractive and relatable artwork for your podcast background is an excellent way of drawing the attention of your audience. You can design a simple banner with the title of your podcast presented artistically, or you can go for an abstract approach.
The prime purpose is to make an artwork that holds the eye of a visitor and makes him want to click on your podcast to see what’s going on inside. So, let the designer within you run free, and if you are not very good at designing yourself, hire a professional for this task.
11. Post More Episodes
Consistency and Frequency are two vital factors that make a podcast successful, and as we have already talked about consistency, let’s talk about Frequency this time. Experts suggest uploading at least 2 to 3 episodes daily because the more content your listeners will have to listen to, the more plays, engagement, downloads, and reactions you will get.
That’s why try to switch up your uploading frequency and upload as many episodes as possible in a week. However, keep in mind that an increase in your Frequency shouldn’t decrease the quality of your podcast, so review your podcast every month to avoid this situation.
12. Run a Contest
Wouldn’t it be great if you could ask your audience to start a race in which whoever downloads most of your podcast episodes will win? Well, you really can set a race like that by announcing a contest on your podcast.
All you need to do is announce the contest and tell the listeners that you will give a prize to the listener who will download most of your podcast episodes.
Once the contest starts, your number of downloads will go through the roof, and in the end, you can give the winner a prize. This tactic is a healthy way of achieving your goal and keeping the audience engaged, and that’s why you should host contests frequently.
13. Do Collaboration
Collaborate with your fellow podcasters and host a joint podcast every once in a while. This tactic is an excellent way of gaining more exposure and attracting the followers of another podcaster to check out your podcast.
Collaborations also provide you an opportunity to observe the work of your fellows closely and see their methodologies, which you can use later to improve the quality of your podcast. So, expand your community as much as you can and collaborate with your fellows to gain exposure and learn from the experience of your seniors.
14. Buy Podcast Downloads
You must’ve read before that there are always multiple ways of solving a problem. Well, it’s true in this case as well. There are tons of tips and tactics you can apply to achieve your goal after months, or you can simply buy podcast downloads to fulfill your dreams in one go.
Now, you don’t have to wander around and search for a place where you can buy podcast downloads because Media Mister is right here to support you. Launched in 2013, Media Mister has been providing top-notch authentic services to its clients for almost a decade now.
They are well renowned in the industry as they have delivered millions of real podcast downloads to their customers. Many podcasters boosted their careers with the help of Media Mister, and now that they are successful, they recommend to their colleagues, fellows, and junior that to buy podcast downloads or any podcast-related metric, they should only visit Media Mister.
Secure your podcast’s future today and purchase podcast downloads from Media Mister to grow your social presence and boost your podcast’s fame.
With millions of podcasts on the web and thousands being created every day, the competition in the podcasting field is getting fiercer every minute, and if you don’t make sure to apply these tips, not only will you fail to get downloads but also lose chances of attracting listeners.
On this note, we conclude this article and hope that you’ll take this cautioning seriously and start applying these tactics as soon as possible. For quick results, visit Media Mister’s website and buy one of their affordable podcast downloads packages. Who knows, they might save you from the trouble of applying all these tactics after all.