TikTok is one of the hottest social media apps with a billion monthly active users. It’s also a lucrative market for content creators, which leads to the question: how to get sponsored on TikTok? If you enjoy creating video posts, you can earn money doing it! The potential for monetization is insane.
Trendy and quality content gets millions of views and can go viral, so creators can become TikTok stars or influencers very quickly. One of the best ways to monetize your TikTok content is through sponsorships. Luckily, there are many sponsorship opportunities, and you can connect with brands to promote a product or service.
Brands and creators are constantly finding each other on this social media app. If you’re wondering how to get sponsored on TikTok, that’s what we’ll be answering today! It’s not easy, and it requires a fair share of work. But if you want to make a living out of content creation, this guide will help you. We will show you how to attract brands and create lucrative partnerships.
Making it on TikTok is all about standing out, and you do that through your content. There are also a few tips you can follow to get the best possible chance, and we’ll discuss them down below!
Who is Eligible to Be Sponsored on TikTok?
Sponsorships are partnerships where you make sponsored ads for a company, and they pay you to advertise their product or service to your followers. Brands can also sponsor posts you’ve already published with your authorization.
There are certain basic requirements to attract brands for sponsorship. You must have at least 10,000 followers and adhere to TikTok’s rules when it comes to content creation.
On the other hand, you can get sponsored by TikTok itself. This way, you can make money straight from the platform. To do that, you need to apply to TikTok’s Creator Marketplace. Now, there are a few requirements you need to fulfill before you apply. They are as follows:
- You must be 18 years old or older.
- Have at least 100,000 verified followers.
- Have a minimum of 100,000 likes in the last 30 days.
- Your account must be Pro.
- You must have posted at least three videos in the last 28 days.
How to Get Sponsored on TikTok?
But before you start thinking about sponsorships, you need a TikTok strategy to have a successful account. This is key! To help you, here are a few of the best tactics to establish your brand!
1. Keep Your TikTok Profile Unique
When you want to monetize your TikTok profile, you should think of it as a business card. It needs to be attractive and unique not only to gain more followers but also to catch the eye of brands. As such, your TikTok profile needs:
- A professional profile picture.
- A tagline that’s catchy and easy to remember.
- Links to your other social media platforms or, preferably, a single link that streamlines all your content.
- A business email.
- To include a shout-out to brands, so they know you’re looking for sponsorships.
Keeping your profile unique and engaging is a must. It will boost your chances to gain more followers, and it will attract more brands. Of course, your profile should also be a reflection of your personality. That’s what will make you stand out on this platform!
2. Post Brand Reviews
Brands pay well for sponsorships as long as creators are capable of driving sales. Getting the engagement is great, but ultimately, they want to sell products or services. Posting reviews about your favorite brands is the best way to drive sales for the brands you work with. Use your affiliate links every time you review a brand, and you’ll earn a commission from each sale.
That will be the measure of your influence, which is why it’s important to build a following. You also need to earn your followers’ trust; otherwise, they won’t be inclined to purchase anything. Honesty and transparency are key.
Of course, you want to hype up the brand and what they offer. However, you shouldn’t lie about doing that. Building trust with your audience is difficult, and when it’s gone, it’s even more difficult to get it back.
3. Build Your TikTok Audience
If you want to earn money on TikTok, you need to have an audience that trusts you. Sponsorship opportunities on the platform are abundant because it’s so authentic. TikTok content is less filtered and more genuine. This leads to better engagement between a creator and their followers. TikTok users are not passive.
They comment, like, share, and they purchase the things that are recommended to them by trustworthy creators. Now, building an audience may take time, but here are a few tips that will help you get more followers on TikTok.
4. Join the TikTok Creator Marketplace
As mentioned earlier in the article, you can get sponsored by TikTok if you join the platform’s Creator Marketplace. If you fulfill the requirements, you can apply this space where brands and creators can connect. You need to have 100,000 verified followers 100,000 likes in the last 30 days and have posted three videos in the last 28 days.
Additionally, you need a Pro TikTok account, and you must be 18 years or older. Though joining this space is a good opportunity, you need to temper your expectations. The amount of money TikTok pays per 1,000 impressions is less than other platforms.
The real value of being on the Creator Marketplace is that brands can see your metrics and reach out to you if they want a partnership. You don’t have to do anything except work on your content, and they will come.
5. Outreach Directly to Companies
Direct outreach can be beneficial. It certainly is on other platforms. However, you need to keep in mind that TikTok is relatively new. That means that many companies don’t have a marketing strategy for TikTok just yet. Reaching out directly to companies may result in more rejection than you would experience on other platforms.
However, it’s still a worthwhile effort. Many brands understand that this platform has a ton of potential. So, if you reach out, they may engage with you and see if a partnership can work. You need a strong pitch to convince brands that don’t have a strategy for TikTok, so be sure to work on it.
6. Post Consistently
Posting consistently is key in all social media platforms, so TikTok is not the exception. You need to become relevant and build your presence on the platform. To that effect, you should establish a consistent post schedule. This is the best way to get visibility and build your audience. Posting 1 or 2 times a day helps a lot.
Just make sure the quality of your content is consistent as well. We recommend you hop on trends and give them your own unique twist whenever possible. TikTok is a place to be creative, so think outside the box.
7. Interact With Your Followers
If you want your followers to be engaged with your content, you need to interact with them. Reply to comments, ask them for feedback on ideas, like their comments, etc. Building a relationship with your followers will help you create a sense of community.
It will also help you build trust, which is key for sponsorships. So, don’t neglect them. Dueting your followers or replying to comments with a video is a great way to make them feel special and seen!
How Much Can You Make From Sponsored Posts?
Now that your know-how to get sponsored on TikTok, the second most important question is: how much money can you make from a sponsored post on TikTok? Well, it depends. On average, content creators make between $500 and $1,000 for each sponsored post. Of course, the more followers you have, the more money you’ll earn.
Getting paid for TikTok sponsorships is based on follower count, so the bigger your audience, the better. Also, you should learn how to negotiate wisely and to your advantage. Brands will always try to get the cheapest advertising possible, but you need to know your worth. The deal should be mutually beneficial, so do your research and be prepared.
How to get sponsored on TikTok is all about building an engaged audience and providing quality content. It’s a space where you can be rewarded for your personality and creativity. Affiliate links and sponsorships pay really well, so it’s time to start building your TikTok audience and growing your account!
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