TikTok is a fast-growing social media platform that has gained immense popularity worldwide and allows users to create diverse content categories in short videos. This leads to numerous advantages for creators, including sponsorship opportunities. With this, influencers can collaborate with brands on their product, service, or campaign and make money on TikTok.
As a TikTok influencer, you can get good brand deals while significantly increasing your visibility and reach. It is also a great way to build credibility and establish trust with your audience, which will further open you to more opportunities to get paid.
In this article, we will share some of the best tips on how to get sponsored on TikTok and make the most of your TikTok account.
Who Can Get Sponsored on TikTok?
Getting sponsored on TikTok is an excellent opportunity for content creators, but it typically requires meeting specific eligibility requirements. This includes:
Age Requirement: To participate in sponsored campaigns on TikTok, you must be 18 years old or older. This is a standard requirement to ensure legal compliance and contractual agreements.
Verified Followers: While there is no fixed number, you need at least 100,000 verified followers to make you an attractive candidate for sponsorships.
Engagement Metrics: Engagement metrics are crucial in being considered for sponsorship, as brands look for influencers with an engaged audience. It’s best to have a minimum of 100,000 likes on your videos in the last 30 days to demonstrate active participation from your followers.
Pro Account: Switching to a TikTok Pro account can provide you access to valuable analytics and insights. Also, it can be an added advantage, as brands often prefer influencers with a Pro account. It shows a level of professionalism and dedication to your TikTok presence.
Consistent Activity: Brands seek influencers who are active and consistently producing content. Strive to maintain an active presence by regularly posting videos and engaging with your audience.
Last 28 Days Metrics: Along with the overall engagement metrics, brands may specifically look for your performance in the last 28 days. Track and showcase your reach, engagement, and video views during this period to demonstrate your recent performance.
However, if you cannot reach 100,000 verified followers and 100,000 likes but still require sponsorships, you need to consider buying. This saves time and effort and is the quickest way to get instant organic followers and likes.
For the best results, buy TikTok followers and likes from Media Mister – a platform that provides authentic engagement from real accounts to help you attract brands for sponsorship. You can also choose your preferred target country for an even better experience.
9 Expert Tips To Get Sponsored on TikTok
Here are a couple of helpful tips to get sponsored on TikTok:
1. Keep Your TikTok Profile Unique
When monetizing your TikTok profile, think of it as a business card. It needs to be attractive and unique not only to gain more followers but also to catch the eye of brands. As such, your TikTok profile needs the following:
- A professional profile picture.
- A tagline that’s catchy and easy to remember.
- Links to your other social media platforms or a single link streamlining all your content.
- A business email.
- Include a shout-out to brands so they know you’re looking for sponsorships.
Keeping your profile unique and engaging is a must. It will boost your chances of gaining more followers and attracting more brands. Of course, your profile should also be a reflection of your personality. That’s what will make you stand out on this platform!
2. Post Brand Reviews
Brands pay well for sponsorships as long as creators can drive sales. Engagement is great, but ultimately, they want to sell products or services. Posting reviews about your favorite brands is the best way to drive sales for the brands you work with. Use your affiliate links every time you review a brand, and you’ll earn a commission from each sale.
That will be the measure of your influence, which is why it’s essential to build a following. You also need to earn your followers’ trust; otherwise, they won’t be inclined to purchase anything. Honesty and transparency are essential. Of course, you want to excite the brand and what they offer.
However, you shouldn’t lie about doing that. Building trust with your audience is complex, and it’s even more challenging to get it back when it’s gone.
3. Post Consistently
Posting consistently is key in all social media platforms, so TikTok is no exception. You need to become relevant and build your presence on the platform. To that effect, you should establish a consistent post-schedule. This is the best way to get visibility and build your audience. Posting 1 or 2 times a day helps a lot.
Just make sure the quality of your content is consistent as well. We recommend you hop on trends and give them your unique twist whenever possible. TikTok is a place to be creative, so think outside the box.
4. Build Your TikTok Audience
To earn money on TikTok, you need an audience that trusts you. Sponsorship opportunities on the platform are abundant because it’s so authentic. TikTok content is less filtered and more genuine. This leads to better engagement between a creator and their followers. TikTok users are not passive.
They comment, like, share, and purchase the things recommended to them by trustworthy creators. Building an audience may take time, but here are a few tips that will help you get more followers on TikTok.
5. Join the TikTok Creator Marketplace
As mentioned earlier in the article, you can get sponsored by TikTok if you join the platform’s Creator Marketplace. You need to have 100,000 verified followers, 100,000 likes in the last 30 days, and have posted three videos in the last 28 days.
If you fulfill the requirements, you can apply to this space where brands and creators can connect. Additionally, you need a Pro TikTok account and must be 18 years or older. Though joining this space is an excellent opportunity, you must temper your expectations. The amount of money TikTok pays per 1,000 impressions is less than other platforms.
The value of being on the Creator Marketplace is that brands can see your metrics and reach out to you if they want a partnership. You don’t have to do anything except work on your content, and they will come.
6. Create a Sponsorship Pitch
An effective sponsorship pitch can increase your chances of getting sponsored on TikTok. With a compelling sponsorship proposal, you can display your value as an influencer and convince brands to invest in collaboration.
To increase your chances of getting sponsored on TikTok, showcase successful collaborations you have had with brands, demonstrating your ability to deliver results. Research the brand’s objectives and tailor your sponsorship pitch accordingly. Keep the pitch clear and concise yet informative.
And remember to see this as an opportunity to show your creativity and convince them to have you as their brand ambassador.
7. Outreach Directly to Companies
Direct outreach can be beneficial. It certainly is on other platforms. However, it would help if you remember that TikTok is relatively new. Many companies have yet to start a marketing strategy for TikTok. Reaching out directly to companies may result in more rejection than you would experience on other platforms.
However, it’s still a worthwhile effort. Many brands understand that this platform has a ton of potential. They may engage with you and see if a partnership can work if you reach out. You need a solid pitch to convince brands that need a strategy for TikTok, so be sure to work on it.
8. Interact With Your Followers
If you want your followers to be engaged with your content, you need to interact with them. Reply to comments, ask them for feedback on ideas, like their comments, etc. Building relationships with your followers will help you create a sense of community.
It will also help you build trust, which is key for sponsorships. So, pay attention to them. Dueting your followers or replying to comments with a video is a great way to make them feel unique and seen!
9. Find the Right Sponsor to Collaborate
Partner with a brand that aligns with your values and content style. This ensures authenticity and builds trust among your audience, improving your TikTok presence. To find the right sponsor to work with, research and reach out to brands relevant to your niche. Know your audience and create high-quality content that can grab the attention of potential sponsors.
Be consistent, interact with your followers, and improve your feed appearance for a wider reach. More importantly, focus on establishing a mutually beneficial relationship that allows you to create sponsored content that feels organic and resonates with your audience.
How Much Can You Make From Sponsored Posts?
Now that you know how to get sponsored on TikTok, the second most important question is: how much money can you make from a sponsored post on TikTok? Well, it depends. Content creators make between $500 and $1,000 for each sponsored post. Of course, the more followers you have, the more money you’ll earn.
Brands always try to get the cheapest advertising possible, but you must know your worth. Getting paid for TikTok sponsorships is based on follower count, so the bigger your audience, the better. The deal should be mutually beneficial, so research and be prepared. Also, it would be best to learn how to negotiate wisely and to your advantage.
Creating a sponsored post and earning money on TikTok helps you leverage the platform beyond making random fun videos. This creates a mutually beneficial relationship, allowing companies to advertise their goods and services to targeted, engaged audiences.
If you enjoy creating content on social media, this is an excellent opportunity to turn your passion into profit and get sponsored on TikTok to work with brands. This article already highlights the specific things you need to get started.