Instagram, as we know, is a highly aesthetic social media that has always inspired people to achieve heights of fame. And for that reason, many users aim to go viral on Instagram with their content, influence, and wit. Now, those who use Instagram casually might not understand the importance of this goal.
But if you ask aspiring influencers, they will tell you about the necessity of going viral. See, if your post or reel manages to go viral on Instagram, it will bring the following perks:
- Enhance your social presence on the platform
- Boost your content’s reach
- Make you an influencer and strengthen your position as a community leader
- Give you a chance to reach more audience and promote your products or services
Obviously, anyone would love to attain these advantages. However, they will have to perform the feat of going viral first, which isn’t exactly a cake wake. With the number of ambitious creators increasing continuously on Instagram, it’s getting harder for rookies to go viral.
So today, we will share a bunch of great tips that can help you in this matter. These tips will teach you about creating a viral post, understanding the audience, IG trends, etc. Try to absorb all this wisdom as best as possible to achieve your goal quickly.
Tips to Go Viral on Instagram
Experts handpick the tips you are about to read, so rest assured about their effectiveness. Study them thoroughly and apply them consistently to get the best results.
1. Pick an Instagram Niche
Instagram is a massive platform filled with ideas, niches, and hashtags. To prevail, you must pick your niche and focus on it. Doing so is necessary to attract a specific audience and build your fan base. For instance, if you happen to be a fitness trainer, start posting content about it.
This will let the people know that your niche is fitness, and all the fitness freaks will begin following you. Now, there’s a rule of thumb about selecting an Instagram niche, explained in the following subheading.
2. Focus on the Target Audience
Picking an Instagram niche isn’t about choosing a topic for your content; it is about focusing on your audience. You must select a niche and stick to it to build an audience and keep them engaged. Once you pick a hot niche and manage to attract the audience, your chances of going viral will boost.
So, before you start following others and posting random content, select a niche for your account. Make sure that your niche is exciting, or it might not attract people.
3. Find Viral Instagram Content
A thing you must learn about going viral is that it depends on the kind of content you upload. If your content is attractive and high-quality, it will draw people’s attention and might go viral. But now, here’s a question, would that be enough to make a post go viral? Can we rely on attractive posts to make an influencer become an Instagram sensation?
Of course, no one can answer these questions with certainty. However, you can surely learn from viral Instagram posts and see what their creators did to go viral. Look for your niche’s top posts and note they’re positive aspects. After that, you can add those factors to your content, which might do the trick.
4. Post Reels
Instagram reels are known to have the maximum potential for going viral. The experts highly recommend posting content in the form of reels. Since reels are short and fun to watch, they get more views and engagement from the audience.
Therefore, you should make short and creative videos to post on reels. Remember that reels have more chance of going viral on Instagram than any other form of content. Thus, never take them lightly.
5. Use Viral Instagram Hashtags
You can ride with the flow and use popular Instagram hashtags to make your content go viral. That sounds fascinating, right? Well, here’s how it works:
- First, you need to search for the viral hashtags in your specific niche.
- Make a list of all the hashtags that you manage to locate. Sort them out according to the number of posts against them.
- Now, narrow down the hashtags with 5 to 10k posts. Select no more than 3 to 5 hashtags.
Once you get your ideal hashtags, use them in all your posts. Doing so will tell the Instagram algorithm that your posts belong to a specific topic. And the algorithm will present your posts in front of the audience already following that hashtag.
This way, your posts will get more attention, and their odds of going viral will be considerably enhanced. This strategy is also quite helpful in boosting audience reach and engagement, so you must apply it.
6. Determine the Type of Content
Not all content is made equal; indeed, not all content goes viral. You must find out what content your audience prefers to watch and stick to it. For example, if they like reels, post more of them, and if they want aesthetic pictures, upload more photos.
Following this tactic will ensure that you give your audience what they want from you. As a result, your posts will get more engagement, which is critical in making anything go viral. So, study your audience, understand their interests, and determine your Instagram account’s ideal type of content.
7. Find the Best Time to Post
There is doubt that Instagram is a popular social media app that people love to use. However, it certainly doesn’t mean people spend their whole day looking at their IG feed. There are certain days and hours in which people are more active on Instagram.
And you need to find those times as they are best for posting content. Why is that? Because the more people there are, the more engagement your content will get. Thus, you must find the best time to post when a maximum of your audience is active. But how can anyone tell when their audience will or will not be active on Instagram?
Well, that’s where planning comes in. You must observe your audience’s pattern and see when they are most active. Instagram analytics is an excellent tool that can help you with that. Once you find the highest activity hours of your audience, note them down and post all your future content in those hours.
8. Leverage Instagram Analytics
Instagram analytics allow creators to keep an eye on their primary stats constantly. This tool is excellent for understanding what kind of content your audience prefers so that you can upload more of it.
Besides that, it gives you valuable data like:
- The age range of your followers
- Gender of your followers
- Locations of your followers
- The time your followers are most active (It is used to find out the best time to post)
- Average likes on posts
- Overall engagement rate
- Impressions and interactions
You can utilize all this data to examine your content’s effectiveness and optimize it to improve the stats. And as your content improves, so will its engagement, which will make it gain the favor of the Instagram algorithm. Therefore, make sure to use this tool wisely.
Go to your profile page and tap on the ‘Insights’ button to access the Instagram analytics. It will show you the overview of all stats, and you can tap on them to see the details.
9. Join Instagram Groups
There are several groups on different social media platforms filled with Instagram enthusiasts. You can join them and promote your content there to get more views, engagement, and interactions. Reddit even has some sub-communities that are all about aesthetic Instagram content.
Such communities are flooding with people who want to explore the content of new creators. You can use their enthusiasm to your favor by presenting your posts in front of them. Indeed, they will check out your content and make sure to promote it further if they like it. So, join engagement groups on Instagram and other social media platforms to share your content.
10. Partner with Influencers
Partner with influencers and make reels to increase your reach and social presence. Actually, when you get validated by a famous person, people begin following you as an influencer. And as a result, your content starts getting more attention automatically.
Therefore, you must maintain good relations with influencers to work with them when the time comes. Using this tactic will increase the reach of your content ten folds, making it more likely to go viral.
11. Run Viral Instagram Contests
Instagram contests are a fantastic and exciting way of attracting an audience to your account. When you start a contest, it makes people want to check out your account and the content. Some of them will also interact with your content which will increase its engagement.
It means that not only can you engage the audience with this tactic but also use it to go viral. All you have to do is go through some viral contest ideas and find one closer to your niche. Once you find such an idea, begin the contest and let it attract the audience. Use this tactic every once in a while to get more engagement and chances of going viral consistently.
12. Grow Your Visibility
As a creator, you need to ensure that people can easily find your accounts and content. The best way to ensure that is to work on the SEO of your content. You can add trending hashtags in your content and top keywords in your profile description for SEO.
Doing this will make it easier for the search algorithm to locate your content against search terms. Ergo, more people will be able to view and interact with your content. It will increase IG views, engagement, likes, shares, etc., potentially making your posts or reels go viral.
13. Boost Your Post Engagement
Post engagement is one of the most crucial factors that can make content go viral. You need to focus on boosting your posts’ engagement so they can go viral someday. Now, here are some easy ways to do that:
- Cross-promote your content
- Share your content in communities
- Post aesthetic content that makes people want to interact
- Use the right hashtags and increase your post reach to more people and gets engagement
Once you apply these methods, more people will take an interest in your content. It means more views, interactions, and engagement for your posts, enhancing your odds of going viral.
14. Go Live on Instagram
Host live sessions on Instagram every once in a while to connect with your audience. Live sessions are great for understanding your audience’s preferences, so you can adjust your content according to them. They are also suitable for convincing the audience to share your content with friends.
So, whenever you feel like you are getting out of touch with the audience, go live on Instagram. It will keep your audience engaged and make them want to engage with your content more.
In the end, we hope you liked this article and grasped all the tips quickly. Visit our blog page or social media for more exciting and informative articles. Also, if you’ve got questions or suggestions, drop them in the comments section, and we’ll act on them.
Just remember that conquering Instagram and going viral takes hard work over time. So, keep your chin up and consistently apply the tips we shared with you to achieve your goal successfully.
Frequently Asked Question
1. How many views are considered viral on Instagram?
About 50 to 100k views on your post are enough to make it go viral. However, if a post receives more engagement and interactions than views, it can still make it go viral.