It’s no secret that TikTok influencers can make a lot of money. Armed with little more than a TikTok account and a good idea, you’ve everything you need to earn money – and plenty of it. The question is – how many followers on TikTok to get paid a viable amount for your efforts? Using social media platforms to earn money is nothing new. Whatever your preferred social network, there are multiple options available for generating profits.
Though in particular, it’s ad revenue that generates the biggest profits for influencers. For those who make money on TikTok, creating content and engaging audiences isn’t about ad revenues. In fact, almost no ad revenues are shared by TikTok with its users. Instead, the TikTok Creator Fund allocates profits based primarily on views. Technically a fairer system in some ways, meaning those who bring in the most views make the most money.
All of which begins with ensuring you have enough followers to make it happen. But does this mean that anyone within the TikTok community can make money from the platform? If not, what are specific requirements for monetizing your account, and are there any shortcuts?
How Many Followers Do You Need on TikTok to Make Money?
Sadly, the answer is no – not everyone is eligible to get paid on TikTok. How many followers are needed on TikTok is to get paid is one of several important factors to consider. Specifically, TikTok outlines the following eligibility criteria for making money on the platform:
- You must be at least 18 years of age.
- You need to have a minimum of 10,000 followers.
- Your videos need to have accumulated 100,000 views in the last 30 days.
- Your content needs to comply with the platform’s Community guidelines; you have to be based in the US, UK, France, Germany, Spain, or Italy.
In terms of how much money you can actually make, there are technically no limitations. The basic earnings potential of TikTok sounds modest until you learn just how much influencers are earning. As a general rule of thumb, it is estimated that every 1,000 views generate 2 to 3 cents. Not huge, but this also means that for every million views, you pocket $30. If you can figure out a way to get millions of views on a regular basis, you’re laughing all the way to the bank.
How to Make Money On TikTok?
Given the above, the best way of targeting high profits (and fast) is to publish content with viral potential. When something goes viral on TikTok, it reaches tens of millions of people in no time. Many of whom view the content on countless occasions, generating huge revenues for those responsible.
Of course, going viral isn’t something that can be guaranteed. Precisely most publishers focus on generating a steady, if slightly more modest, ongoing income stream. Making the latter happen is all about boosting the size of your audience and generating engagement. For anyone looking to turn their TikTok account into a money-maker, the following tips could help:
Create Unique Content for Your Audience
The keyword here is unique, as TikTok is already drowning in generic content. Your goal should be to produce unique, original, and authentic content of relevance to your audience. Something that begins with conducting extensive audience research in order to know what they are looking for. Not to mention taking a good look at what’s already out there and doing something different. If your content is no different from everyone else’s, why would they bother checking you out?
Interact With Your Audience
Interaction is absolutely essential on platforms like TikTok. This is not the kind of place people head for a one-way, one-dimensional experience. Making it big on TikTok means listening to your followers, giving them what they want, asking them questions, answering their questions, and generally joining the conversation. A regular Q&A session can be pure gold on TikTok, along with anything that encourages your audience to engage with you and your content.
Increase Your Followers
Unless you already have 10,000 followers, you need to get more followers on board. Even then, anything you can do to get more TikTok followers is worth doing. Remember that the amount of money you make will be directly tied to the number of followers you have.
More followers mean more views, which ultimately means more money. If simply looking to reach your quota, why not buy TikTok followers to get you over the line? After which, you can focus on attracting organic followers the old-fashioned way.
Make the Best TikTok Profile Possible
TikTok users only follow you if you give them a reason to do so. Ask yourself – what kind of benefit or value are you offering? How will their everyday lives be improved by following you? Through entertainment? Education? Humor? Life hacks? Whatever your main value proposition is, it needs to be made abundantly clear on your profile page.
Everything about your profile needs to make you a 100% irresistible prospect for new followers. Unless your profile does you justice, it isn’t going to happen.
Post New Videos Regularly
Also key to boosting engagement and interest, posting regularly is essential. Long spells of silence on platforms like TikTok can be fatal. TikTok users have exceptionally short attention spans and expect a constant flow of new content. If you can’t keep them entertained, they’ll find someone else who can in seconds. Along with posting regularly, getting into some kind of schedule is also a good idea. That way, your viewers know exactly when to tune in to see your latest videos.
Promote Your Content On Other Social Media Platforms
Lastly, it’s essential to use all of your other social media profiles to your advantage. Always promote your content on Facebook, Instagram, YouTube, Twitter – anywhere and everywhere you can. Post links to your latest videos and share your publishing schedule. Market yourself and your content, making it as easy as possible for people to find you on TikTok. And while at it, don’t forget to simply ask people to follow you and watch your videos.
Other Ways to Make Money On TikTok
Stacking up serious profits on TikTok by way of views alone is perfectly possible. But this is far from the only way of generating money on the platform. Some of the world’s most successful influencers generate six and seven-figure sums annually on top of their basic revenues. On TikTok, there are two other ways of turning your influence and authority into a healthy revenue stream:
Gifts During Live Broadcast
One option is to start live streaming on TikTok, during which your viewers will be able to send you virtual gifts. These gifts are purchased using coins and are subsequently converted into diamonds, exchanged for real money deposited directly into your account. On average, you can take home around $100 for every 10,000 followers that attend your live broadcasts.
Even more lucrative, getting sponsors on board can be the Holy Grail for TikTok broadcasters. It’s a process that involves reaching out to brands, businesses, and advertisers, with offers to market their products and services on your channel.
Depending on your level of influence, they may be more than happy to provide you with a whole bunch of free products and pay you generously to market them. You could even offer to become a brand ambassador, generating constant revenue by ensuring their brand name appears in your content.
Who are the Top Earners of TikTok?
Rounding things off, you need only glance at the current list of top earners to understand TikTok’s potential. These figures were true as of mid-2021, though in all likelihood will be even more astonishing by the end of the year:
Addison Rae Easterling
Annual Earnings (estimated): $5 million
TikTok Followers: 64.6 million
Annual Earnings (estimated): $4 million
TikTok Followers: 92.6 million
Annual Earnings (estimated): $2.9 million
TikTok Followers: 40.5 million
Annual Earnings (estimated): $2.6 million
TikTok Followers: 48.1 million
Annual Earnings (estimated): $1.5 million
TikTok Followers: 22.4 million
Annual Earnings (estimated): $1.2 million
TikTok Followers: 40.7 million
Annual Earnings (estimated): $1.2 million
TikTok Followers: 45.8 million
Are you making millions each year from doing what you love? It’s perfectly possible on TikTok – you just need at least 10,000 followers to get started!