With over 700 million users from over 55 million registered companies, LinkedIn is the world’s largest online professional network. Since there’s no shortage of competition, it’s important that you understand how to build your network on LinkedIn if you want to connect with people that will help you further your career.
Regardless of your industry or niche, if you want to build relationships with and expand your professional network, LinkedIn is the best tool to get it done. From connecting with potential employers to finding a new business partner for your next exciting venture, there are several benefits to building new connections on the platform.
It’s easier said than done, though, and it will take a bit of consistency to get the results you’re looking for. Luckily, we’ve compiled a list of the best tactics to help you get started.
10 Actionable Tips to Build Your Network on LinkedIn
You can’t improve without a viable strategy, so keep reading for the best tips to build your network on LinkedIn.
1. Define Your Target Audience
If you want to reach the right people on LinkedIn, you need to identify your targeted network. Industry connections are so valuable for building your career, so it’s necessary that you get off on the right foot. To do this, think about what kind of people you’d consider mentors and identify people who might benefit from your knowledge and experience.
Remember, you aren’t just looking to connect with potential employers but also with people you might consider a partner in business. The more you can narrow down your target audience, the easier it becomes to build your network.
2. Optimize Your Profile
The most important part of your profile is building your LinkedIn profile. You shouldn’t have any empty sections or noticeable gaps on your page. The more complete your page is, the more credible you look, which will help you expand your network.
Whether you hire a photographer or do it yourself, you should have a professional headshot as your profile photo. Choose a background picture that enhances your profile and reflects your work.
Don’t forget to optimize the various elements of your profile. Take some time to research buzzwords and work them into your work experience when relevant. Make sure you use the most accurate job title for your positions and include keywords in your headline and summary to make it easier for other members to find you.
3. Invite Your Existing Contacts
The easiest way to build your network on LinkedIn is by connecting with users that you already know. To start the process, you can import your phone and email contacts and locate their LinkedIn profile if they have one.
Send personalized invitations to make a good first impression and stand out from other users in their connection requests. Once you have some connections on your profile, you can utilize the “people you may know” tab to find other relevant members in your industry, location, and other factors.
4. Create Valuable Content
Aside from your profile, you can display your skills and insights by creating high-quality content that adds value to other users on the platform. It’s much easier to make connections and build your network when people think they’ll benefit from your content.
Think about what information you might want to incorporate that would make the content as shareable as possible. For example, if you work in HR, you might write a quick post about interview tips.
When you create content to educate, it improves your credibility in your industry and will help you gain trust from newer connections. Each time someone shares your content, you gain exposure to their network, so make sure you give people a reason to connect with you.
5. Post Content Regularly
If you want to increase your profile’s credibility, you need to be consistent and post several times throughout the week. The more you can prove that you’re an expert in your field, the more doors you open to grow your network.
Here are the best days and times to post on LinkedIn according to marketing experts:
- Wednesday, Saturday, and Sunday.
- Between 12 to 3 pm, 3 to 6 pm, or 6 to 9 pm.
Once you pick your posting times, stick to them for a little while and monitor the performance. You can always make adjustments based on when your audience is most active.
6. Join LinkedIn Groups
Another great way for professionals on LinkedIn to gain exposure and improve their visibility is by joining groups related to their industry and skills. The exposure you get in groups is much more valuable when you have people with similar interests to you.
Not only does it make it easier to engage, but conversations will be effortless, making it easier to forge a relationship. Don’t be afraid to ask questions in different groups to get an idea of what type of knowledge might be the most valuable for you to share and create content with.
When you check up on forums, it makes it much easier to stay on the pulse of what people are talking about and insert yourself when possible to expand your network.
7. Be Active and Engaged
Part of networking involves being an active member of LinkedIn and maintaining your presence on the platform. You don’t need to spend hours making content every day, but make sure you take some time to check in and interact with your connections.
All you really need to do here is show your interest in what others are doing. You can leave a comment, a like, or even share another person’s post on your own feed.
8. Grow Your Connections
To have a strong network on LinkedIn, you need to start by growing your connections. However, it’s a lot easier said than done, and you might feel like you’re losing valuable time waiting for your connections to build up. The simplest solution out there is to purchase legitimate connections on the platform.
When you do this, you gain access to immediate exposure, enhance your credibility, and stand out from the competition. Luckily, it’s easier than ever to buy LinkedIn connections from Media Mister.
Instead of worrying about when you’re going to get enough exposure in your industry, we can help you make connections with real accounts that help drive organic traffic to your profile. All accounts are vetted and verified to ensure you get the best return on your investment.
9. Personalize Your Connection Request
When you’re reaching out to a potential connection, it’s important to try and make a good first impression to increase the chances of adding them to your network.
One of the best ways to do this is by customizing your connection request to make it unique and not just another generic notification. Leave a note in your custom invitation to make it more personal and improve the chances of that new connection remembering you above others.
10. Share it on Other Social Networks
Social media is the best way to promote your LinkedIn and increase your visibility online. These days, many people are booking new clients through Instagram, Twitter, Facebook, and other platforms, so it makes sense to share a link to your professional LinkedIn page and multiply your exposure to new professionals in your space.
Don’t be afraid to get creative with a TikTok video and hop on some of the latest trends to really boost your presence. Just keep it professional! Share some tips and tricks that are relevant to your niche and then redirect people to connect with you on LinkedIn.
No matter what profession you’re in, LinkedIn is a digital land of opportunity, providing access and resources to anyone who is willing to put the work in. At the end of the day, you’ll get out exactly what you put in, and with the resources available, you have several options when it comes to choosing your ideal strategy.