Since 2020, E-commerce sales have risen rapidly, and if you’re still running your business without an online presence, you’re missing out on a lot. It’s a must for all business owners, big and small, to know how to create a Facebook business page and reach their potential audience.
Why is it important, you ask? Well, because these are the times when people even buy their socks after watching its ad on social media, so establishing your presence on social media is vital for survival in the business world.
Now, what better social media platform to choose for building an online reputation than the one that launched the concept of social networking? That’s right, people! We’re talking about Facebook here.
Facebook is a social media giant with more than 1.82 billion daily active users, which is a lot, and if you manage to capture the attention of only 1% of this massive audience, your business will boom overnight. Perhaps this is why more than 200 million businesses use Facebook to reach their audience and have well-established Facebook business pages.
Now, after reading this introduction, your hands are itching to create a Facebook business page right away, so voila, in the following sections, we’ve given everything you should know about how to create a Facebook business page in a step-by-step method with great detail.
What is Facebook Business Page?
You can consider your Facebook business page as your business or brand’s “Online Spot” or kind of a “Free Business Website” where you can freely talk about your business, upload advertisements, share stuff with potential customers, and upload posts about your products.
You might say that most of this stuff can be done through a business website, but the best part about a Facebook business page is that it’s not static like a website.
Also, websites can only be edited by professionals, but a Facebook page, on the other hand, can be managed by anyone. That’s why even public figures like celebrities and actors have their own Facebook pages as it’s easy to run them, and they are excellent to communicate with the audience and boost their online reputation.
The things you can do with a Facebook business page are limitless, and we’ll talk about that, but first, let’s go through the process of setting up a business page on Facebook.
How to Create a Facebook Page for Business?
Making a business page for your business sure sounds daunting and difficult, but actually, it’s quite an easy process that anyone can follow easily. Just follow the steps given below, and you’ll get yourself a shiny new Facebook business page in just a couple of minutes.
The first step, of course, is to sign up for a Facebook account in order to create a page for your business page. If you do have an account already, then simply log in to that. After that, go to the https://www.facebook.com/pages/create URL to start creating the page.
2. Upload Your Profile Picture and Cover Photo
Once you’re on the ‘create a Page’ page, you’ll be required to add all the information regarding your business. We’ll start by adding a profile picture and cover photo for the business. Set your company’s logo as the profile picture of your business page.
Make sure to optimize the logo’s dimensions to meet Facebook’s criteria so it loads quickly on mobile screens and doesn’t look jagged or pixelated. The cover photo of your business page is like your shop’s front.
Make sure to upload an aesthetic image in this section that holds the viewer’s attention and gives him all the necessary information at first glance, like your business’s name, services, other social media Ids, etc.
3. Create Your Username
Once you’re done uploading the profile and cover photo, move to the left-hand menu, where you are asked to give your business’s information. The first field has a placeholder “Page Name.” That’s where you need to enter your page’s name.
Your Facebook business page name is the same as your business page, so there’s nothing special there. Just make sure that you don’t make any spellings mistake to avoid any searchability issues later. But it’s hard to remember a whole business name on Facebook, so it’s better to create a short and cool username that’s easy to remember.
For that, click on the “Create Username” option on the page preview. After that, give your page a cool name that makes sense and isn’t too complicated to remember. Click “Create Username” to finish the process.
If you’re a small business owner and don’t think that your business’s name is very cool or up to date, then feel free to give your page a cool user name for a better online presence.
4. Add Your Business Information
After giving your page a name and a cool username, move on to filling in the rest of the business information. In the field “Category,” type the niche of your business and select an option from the dropdown which represents your business perfectly.
Next, fill in the description of your page and write a short introduction about your business. Remember that you have a 255-character limit, so better make every word count. After that, you can click on the “Create the Page” option, and you can make the rest of the changes in the Edit page menu.
Go to your page, and you’ll see a lot of things missing there, for example, your contact information and phone number, etc. Fortunately, you can just scroll down on your page, and you’ll see a dialogue box named “Set Your Page for Success.”
This dialogue box will tell you all the things you need to do in order to make your page look good to the audience. Fill in the information it asks you to fill in, and your page will be good to go.
5. Add a Button to Your Page
It’s important for a Facebook page to have all the information and buttons that a user might need. For example, if a user wants to see your restaurant’s menu on your Facebook page, there must be a “Menu” button on top of your page, which a visitor can click to reach your menu.
To add buttons on your page, click on the “More” button, which appears under your page’s profile picture, and select “Edit Tabs” to customize tabs. Facebook has already made templates of tabs for your ease, so just pick a template that fits your need and apply it to your page.
You can also add CTA buttons to your Facebook page to get more engagement. You’ll find a box under the tabs named “Add a Button to Your Page” Click on “Get Started,” and you’ll see a wide range of buttons you can add. Click on the ones you want to add, and that’s it.
6. Connect with WhatsApp (Optional)
To make it easier for your potential customers to reach out to you, it’s a good thing to connect your WhatsApp with your Facebook page. To connect your WhatsApp, go to page settings and click on “WhatsApp.”
On the right-hand side, you’ll see a dialogue box named “Connect WhatsApp to Facebook” In that box, add your number and then click “Continue” An authentication code will be sent to your number, which will you have to add in the dialogue box “Confirm WhatsApp Account.” After that, click on “Confirm,” and the process will finish.
7. Invite Your Friends and Audience
To start getting some traffic on your page, send invites to your friends and potential audience. Taking this initiative will help you gather some initial mass necessary to move forward and gain exposure on the platform.
8. Post Your First Content
Once you’re done with setting up your page, it’s time to upload your first post. Make it something introductory and describe your business in a cool and aesthetic way to capture the audience’s attention.
9. Add Collaborators
As a business owner, it can be hard to handle the business and social media at the same time. That’s why you should add collaborators on your Facebook page that can manage your page even when you’re not there.
You can make one of your employees an “Editor,” who has the right to post content and make some basic changes. In this way, they will be able to post new content without your supervision, and your business will flourish on Facebook.
How to Optimize Facebook Business Page?
Congratulations! Now you have a Facebook business page of your own, but the job isn’t over yet. There are millions of business pages out there, and if you want to stand out among them, you need to optimize your page to look better and attract more audience. Follow the tips given below to optimize your Facebook business page for success.
1. Add Pinned Post
All posts are not created equal, as some of them are most aesthetic and attractive than others. Make sure to pin such posts on the top of your page, so whenever a visitor comes to your page, he finds your best content on the top, and it convinces him to check out the rest of your page.
2. Configure Advanced Settings
Go to your page’s advanced settings and configure some advanced social network settings like:
- The region of your target audience
- Auto-generated video captions and subtitles
- Tagging ability
- Country restrictions
- Age restrictions
- Profanity filter
- Automatic translation
There are many other advanced settings as well that you can play around with to optimize your page and ensure that your content reaches your target audience effectively.
3. Join Relevant Groups
It’s vital in business to keep an eye on your competitor’s activity and to know about marketing trends. Therefore, you must join groups that are relevant to your niche in order to get some inside dirt and find out what your audience wants to see, and post that kind of content.
4. Use Page Insights
Page insights are a great way to monitor your progress and find out if your page is performing well or not. You can check stats like your page’s engagement rate, reactions to posts, and how much time visitors are spending on a page.
This analytical information will help you find your page’s weaknesses, and you can work on them to rectify issues and strengthen your online presence.
5. Like Other Pages
If you want people to like your page, then you must take the initiative and start liking other pages. This will help you see what others are posting and boost your page’s exposure, as the Facebook algorithm will start recommending your page to people who are following the pages you liked.
6. Link to Your Facebook Page from Other Web Pages
Give backlinks to your Facebook page but publish its link on web pages. You can attach the link of your page on your site and use techniques like guest posting to get backlinks for your page from other sites.
This will increase your Facebook page’s authority on the platform and Google. Also, it will boost your page’s organic traffic, which is obviously good for business.
What to Post on Facebook Business Page?
Once your Facebook page goes live, it’s the most crucial time, as it’s vital to capture the maximum audience in the very beginning. Now, to do that, you need to post a lot of content on your business page; otherwise, no one will come to your page.
So, start with posting informative material about your business. It can be images, videos, GIFs, or long written posts. No matter what kind of content you upload, always ensures that it’s of high quality and relates to the audience.
Here are some examples of content you can upload to your business page:
- Videos that introduce your business
- Graphic posts to share your services
- Written posts to share your business values and morals
- Event-specific posts for public relations (Christmas, Halloween, etc.)
- Case studies of your previous works
- Client reviews to establish rapport
After you fill your page with content, you can start inviting your friends, employees, and supporters to come and check it out. Ask them to follow your page in order to get the ball rolling and have some basic engagement to begin your marketing campaigns.
How to Measure Success on Facebook Business Page?
The simplest way to measure the success of your Facebook business page success is by checking the insights and comparing your past numbers with new ones. Just click on the “Insights” and explore the following tabs to measure your progress:
Overview: In this tab, you’ll see a seven-day overview of your major stats like page likes, engagement rate, post reach, etc. You can compare overviews to see if you have made any progress or not.
Followers: This tab shows you the information about your followers, and you can check how many new followers have joined your page to see progress. If you need advice on how to gain real Facebook followers, we’ve got your back.
Likes: See if you have made any progress in getting more likes under this tab.
Reach Here, you’ll see the reach of your page, and if it’s increasing, it means that your page is reaching more people now, which means more engagement.
Visits: This tab shows how many people have visited your page, and if this number has increased over time, then your page is doing well.
There are other tabs, too, but since they show stats around specific Facebook page elements, they can’t help you monitor progress very well. You can adjust your strategies to improve stats and use Facebook ads or other social network marketing methods to promote your business effectively.
For more information, check out our “How to promote your business on Facebook” article to enhance your business page quickly.
The competition in the business world is cutthroat, and having a Facebook business page is a must in these times to tap into the potential audience and survive. We hope that you’ll use this guide to make a well-performing business page that uplifts your business’s sales and online presence.
Need help with something? Write down a comment in the comments section, and we’ll see what we can do. For more Facebook-related content, follow our blog and subscribe to our newsletter for the latest updates.