Finding trending audio is one of the fastest ways to boost engagement on Instagram –one of the most popular social networks on the Meta platform, with over 2 billion monthly active users. The Instagram algorithm often favors posts featuring popular audio, which helps creators expand their reach and connect them to a broader audience.
To increase the viral potential of your IG posts, you can incorporate trending Audio in Reels, Stories, and even your pictures. When paired with engaging visuals, music creates a more robust experience for viewers, encouraging longer watch times and more interactions.
In this article, we’ll explore practical ways to find trending audio on Instagram so you can increase your content visibility and stay ahead of the trends.
9 Proven Ways to Find Trending Audio on Instagram
Here are some proven and practical tips to find trending audio on Instagram:
1. Explore the Reels Feed
Gauging the popularity of songs used in viral content will help you find trending music on Instagram, and this can be as easy as scrolling through your Instagram Reels feed. All you have to do is tap on the Reels icon at the bottom of your screen, and you’ll have access to multiple Reels tailored to fit your interests.
Browse the Reels displayed on your feed and listen closely to the music featured in the most engaging Reels. If you find trending songs you like, tap on the artist and title at the bottom of the screen to see how many views the song has and how many times it’s been used. From this, you can select the trending audio and incorporate it into your content to reach more audience.
2. Use the Instagram Search Bar
In many cases, you won’t find trending songs on your feed and may have to do a manual search. Click on the magnifying glass icon at the bottom of the app to access the search bar and type keywords like “trending music” or “popular songs” into the search field.
You’ll be presented with several trending Instagram sounds. Scroll through these posts to discover what music is being used most frequently. Additionally, the search results often feature content from the For You page, giving you an idea of the most popular sounds on Instagram that might resonate with you.
3. Access the Instagram Trending Audio List
Instagram’s professional dashboard provides an easy way to access a curated list of Trending audio that has yielded successful Reels. However, you must utilize an Instagram business account or creator account to access this feature. Once you’ve done that, head to your profile and tap on the professional dashboard.
Scroll down to the “Tips and Resources” section and tap “Trending Audio” to view a list of popular songs. This makes it convenient to find trending sounds on Instagram, allowing you to choose the best audio to improve your content’s visibility and engagement.
4. Monitor Instagram’s Explore Page
The quickest way to access trending Reels is through the Explore page on Instagram, where you’ll find various content. Click on the search icon at the bottom of the app, and you’ll see many posts featured according to your activity.
The most popular content on Instagram is featured on the Explore page, making it easier to identify what music is currently the talk of the town. As you review the content, you can note which audio tracks are featured and head over to Instagram’s audio library to save those tracks for future use in your Reels.
5. Follow Instagram @creators Account
One of the most reliable ways to stay updated on trending sounds is following Instagram’s official @creators account. This account frequently posts updates, tips, and tricks on how to improve content and increase reach. It also shares information on where to find Trending Audio on Instagram, providing regular insights into what’s currently popular.
Keeping an eye on their posts helps you gain early access to trending sounds, which you can use in your videos as soon as possible and get more engagements before more people jump on the bandwagon.
6. Use Reels Trend Feature
The latest Trending Audios on Instagram can be easily found using the Reels Trend feature in the professional dashboard. This feature highlights popular songs currently being used across the platform, and it is available to anyone with a business or creator account.
Currently, the feature is only available in some countries and is restricted to specific regions. The tool also lets you quickly find trending songs on Instagram to use in your Reels. Staying up-to-date with the latest music trends can boost your content’s reach and engagement, connecting you with a broader audience.
7. Follow Trending Hashtags
A simple yet powerful way to find popular audio tracks is to search for hashtags related to music trends, like #popularsongs or #trendingmusic, and follow them to get updated. This keeps you constantly informed on the latest viral sound that people are using in their videos, so you can also join in the fun.
Keeping tabs on hashtags makes it easier to insert popular sounds into your content and stay relevant in your industry. It also helps ensure you never miss the best time to post on Instagram and that you use the right song at the right time.
8. Utilize Meta Sound Collection
The most popular audio libraries for Instagram and Facebook Reels worldwide are in the Meta Sound Collection. This is where you discover Trending Audio tracks, and you can browse various genres and styles to find tracks currently gaining traction.
With the Meta Sound Collection, you’re guaranteed free access to an audio page with licensed sounds, ensuring you comply with copyright rules while keeping your content fresh and relevant. Your content won’t be flagged, blocked, or removed.
9. Make Use of TikTok Creative Center
Many social media trends today originate from TikTok, and you can use this to your advantage through the TikTok Creative Center, which offers insights into the sounds that are trending on the platform.
Since many TikTok trends resonate with Instagram users, you can use this resource to find trending TikTok sounds and incorporate them into your Instagram content. By keeping an eye on what’s popular on TikTok, you stay ahead of the curve and bring fresh music to your Reels, increasing the chances of your content going viral across multiple platforms.
Unlock Instagram’s Trending Sounds
To thrive on Instagram, you must create content your audience would love to see and engage with. By staying tuned to the latest audio trends, you can enhance your posts with popular sounds that resonate with a broader audience.
We’ve explored some of the best strategies to help boost your content visibility. The more trending sounds you use for your Instagram Reels, Stories, Videos, and Image, the more you broaden your reach. Start implementing these tips today to see results!
