You’ve completed your company page and started to grow your audience of followers. You’re also proud of your background, confident in your capabilities, and keen to find new business opportunities. Unfortunately, how to get endorsements on LinkedIn remains your biggest challenge of all.
Endorsements are a major contributor to the appeal and impact of a LinkedIn business page. These are the independent verifications of your qualifications and capabilities, which need to be taken seriously. Without endorsements, all your claims to fame could be completely fabricated.
Your endorsements are what make the difference between being taken seriously and being overlooked entirely. This is why figuring out how to get endorsements on LinkedIn is something that should be prioritized. If you don’t already have plenty of endorsements to back up your claims, it can be difficult to gain credibility.
How to Get LinkedIn Endorsements
But here’s the good news in all the doom and gloom – getting LinkedIn endorsements isn’t impossible. It’s not even all that difficult if you adopt the right approach. The truth is, nobody is going to endorse you on LinkedIn unless you give them a reason to do so.
Unless you buy LinkedIn endorsements to set things in motion, which we’ll get to a little later. In terms of building organic endorsements, it’s a case of investing time and effort in a workable strategy. One that should comprise the following techniques as the foundation for your campaign:
List and Prioritise Your Skills
First up, it’s worth remembering that those simply glancing over your profile will only see the first few skills you list. Hence, it’s essential to list your best and most important talents right at the top. You’ll then want to focus on getting these skills endorsed by other LinkedIn users to verify them. Plus, you’re more likely to earn endorsements from the things you are seriously good at rather than those you just ‘dabble’ in.
Be Active on LinkedIn
Respectable businesses and professionals on LinkedIn aren’t going to endorse inactive users. To do so could reflect badly on them, so they’ll instinctively prioritize active users. This means that if you want to earn endorsements on LinkedIn, you need to make an effort to stay active. Post quality content on a regular basis, get involved in groups, and be a part of the conversation. Focus on the ‘social’ aspect of social networking to leverage the full benefits of LinkedIn.
Ask for Endorsements on LinkedIn
Believe it or not, one of the easiest and most effective ways to get LinkedIn endorsements is to ask for them. They could be plenty of people out there who are more than willing to endorse you upon request. Some may have simply never thought about doing so or intended to endorse you but forgotten. Either way, there’s nothing wrong with asking outright and giving those you connect with a gentle reminder. Not to the extent of begging – more a polite request.
Last but not least, it’s worth remembering that those wishing to do so can withdraw their endorsements at any time. Not something you want to happen, so it pays to maintain good relations. It all starts with offering a sincere ‘thank you’ to those who endorse you in the first place. Keep in touch with your contacts, publish engaging content and ensure they don’t lose faith in you. Or for that matter, simply forget who you are entire.
There’s a reciprocal element to the whole endorsement game on LinkedIn. What this means is that in order to motivate others to endorse you, it’s important to endorse them. It will often be up to you to make the first move, so go ahead and do it. It’s the classic ‘scratch my back, and I’ll scratch yours’ approach to marketing and promotion. One that never fails to work wonders on LinkedIn, where endorsements really are everything.
Include Call to Actions
This is another way of asking for endorsements outright, albeit slightly subtler. CTAs can be positioned strategically in the content you publish, reminding people to endorse you if they see fit. Again, the key lies in ensuring you don’t cross the line into pushiness or desperation. Begging for endorsements, you don’t really deserve is likely to have the opposite of the intended effect. By contrast, a few strategically placed CTAs can make a real difference.
Update Your Profile
Keeping your profile updated is essential to keep new and existing followers interested. The longer you allow your profile to stagnate, the less attractive it becomes. And again, the less likely it is any self-respecting business or professional will endorse you. Build and maintain the kind of profile that people will want to endorse, and that’s exactly what they’ll do. This includes regularly updating your profile to keep it fresh and relevant.
Why Buy LinkedIn Endorsements?
As mentioned earlier, the fastest option on the table is to buy LinkedIn endorsements. Whatever skills, talents, and achievements you’re looking to verify, endorsements are available for purchase right now. When sourced from 100% legit accounts with real human owners, endorsements for cash are as good as the real thing.
They instantly enhance the appeal and authority of your business page and your professional profile. After which, you’re far more likely to be taken seriously by those who come across your company page. For anyone struggling to build a credible profile, buying a LinkedIn endorsement can provide the perfect initial kickstart.
Buying endorsements on LinkedIn to set the wheels in motion can work wonders. But it’s not a viable long-term strategy for success on the platform. If you’re serious about attracting organic endorsements on LinkedIn, each of the tactics outlined above should be prioritized. It takes time to build and maintain a winning profile, but the rewards more than justify the effort.