Figuring how to get followers on Pinterest should form the core of your promotional strategy. For obvious reasons, a Pinterest account with no followers is an account without purpose. But what can you do to increase Pinterest followers in a practical, effective, and cost-effective way? Which are the most effective tactics to grow Pinterest followers as quickly and consistently as possible?
Before getting into that, it’s worth considering why followers are important in the first place. The criticality of amassing an audience of a decent size is evident in the following numbers alone:
- More than 300 million active interest users worldwide
- Tens of millions more users signing up each year
- Massive volumes of online retail traffic
- 400% more retail revenue potential per click than Twitter
Add the above together, and it’s easy to see why most businesses take Pinterest seriously. Not to mention, a reminder of how important it is to gain followers on Pinterest in generous numbers. There’s no shortage of options available for building an audience, but some are significantly more reliable than others.
How to Get More Followers on Pinterest?
At this point, it’s worth emphasizing the fact that there are no shortcuts to success. You can buy Pinterest followers for a quick boost, but you still need to invest time and effort in your campaign.
On the plus side, there are several tried, tested, and trusted tactics that are guaranteed to deliver measurable results. Whatever your objectives on Pinterest are, you’ll find them easier to achieve by focusing on the following:
First up, there’s little that matters more than staying as active as possible on the platform at all times. There’s nothing less attractive than a Pinterest publisher who regularly disappears and sits on the sidelines in silence.
If you want people to take you seriously and follow you, activity is everything. Get into the habit of publishing regularly and ensuring the consistent quality of every Pin you post.
Start Your Own Group Board
Starting groups (and joining existing groups) can be a great way of gaining followers. With groups, you have the opportunity to or engage and interact with a group of people with shared interests. Joining a group is a demonstration of interest in the niche or topic in question.
In which case, you have a captive audience of qualified leads to target. Keep your eye out for relevant groups and make an effort to start your own group boards.
Know Your Target Audience
Of course, it’s impossible to attract a specific target audience if you don’t know which audience you’re targeting. This is where in-depth audience research can help – anything you can do to build a better knowledge of your target audience.
Think about what makes them tick, what they’re looking for on platforms like Pinterest, and so on. Importantly, consider what you can offer them that they cannot already get from a thousand other publishers on the platform.
Add the Pinterest Follow Button
Simple yet surprisingly effective, your social buttons should be embedded in everything you publish online. This includes your main website, your blog posts, your other social accounts, and even the emails you send.
Make it as quick and easy as possible for people to follow you, and they’re more likely to do so. The Pinterest ‘Follow’ button should therefore be used liberally and positioned as prominently as possible.
Complete Your Pinterest Profile
It’s surprising how many publishers on Pinterest never get round to completing their profiles. Far from a superfluous extra, the quality of your profile could be a real deal-breaker. If someone takes an interest in your Pins, they’re almost certainly going to check out your profile. At which point, they’ll decide whether or not to follow you, based on what they see and read.
Use Keywords in Boards and Descriptions
SEO plays a role in attracting new followers on all social platforms – Pinterest included. This means using appropriate keywords and search terms in your boards and descriptions to make them easier to find. Think about what your target audience is searching for on Pinterest and use these keywords accordingly. Just don’t get into the habit of stuffing too many of them into your content, or you’ll be flagged for spam.
Create Awesome Images
Most Pinterest users are all about visual content. Text plays an important role in many different types of Pins, but awesome imagery is where it’s at. It’s, therefore, your job to publish consistently outstanding images – authentic, unique, and relevant to your brand.
No stock photos, nothing unimaginative, and definitely nothing low-quality. If you can’t honestly say it’s an awesome image your audience will appreciate, it’s better not to publish it at all.
Follow Other Pinners
There’s a real “you scratch my back, and I’ll scratch yours” culture on the social media scene. If you want people to take the time to follow you, the least you can do is offer the same in return. A great way of gaining followers is to therefore follow plenty of other Pinners within your niche.
They’ll see you’re following them, they’ll take an interest in what you do, and they’ll (hopefully) follow you in return. Taking the time to interact with them can also work wonders.
Run a Pinterest Contest
Last but not least, there are few better ways to generate interest on Pinterest than to run a competition. Though in this case, with one caveat – they have to follow you to take part.
If you can offer a decent enough incentive, you’ll be surprised just how many people are willing to follow you to be in with a shot at winning it. Hosts competitions on a regular basis, and you’ll soon be amassing a small army of Pinterest followers.
Repin Other People’s Content
Don’t fall into the trap of thinking all the content you publish on Pinterest needs to be your own. If there’s something of genuine relevance and value to your audience, you can (and should) bring it to their attention.
It’s not a case of passing off other people’s content as your own work, but instead sharing it with your audience. Curating content this way can be far quicker and easier than creating content from scratch, but should not become your primary approach to posting Pins.
Buy Pinterest Followers
The quickest way to boost your audience is to buy Pinterest followers from Media Mister. Backed by the recommendations of more than 10,000 satisfied customers to date, you’re in safe hands when you buy Pinterest followers from us.
We’ve successfully added millions of real followers to thousands of accounts from all over the world, helping our customers achieve their objectives at unbeatable prices — all with the backing of our stellar customer support team and the reassurance of our exclusive money-back guarantee. Whatever your goals on Pinterest, we can help you achieve them at a price you can afford.
The same can also be said for how active you are and the efforts you make to engage your audience.
Take a look at what your closest competitors can do and find a way to do it better. If you can offer your target audience something they can’t already find elsewhere, you’re golden!