Pinterest is a social media platform that is often overlooked by businesses and individuals looking to grow their online presence. However, with over 450 million active users and an average user spending 14.2 minutes on the site per visit, Pinterest presents a massive opportunity to expand your reach and gain more followers.
Whether you are a blogger, business owner, or simply a creative individual looking to share your ideas, having a strong presence on Pinterest can lead to increased leads, sales, and overall success. In this article, we will explore proven strategies on how to get more followers on Pinterest and unlock the full potential of this platform.
So, whether you’re new to Pinterest or a seasoned user, read on to learn how to grow your audience and take your Pinterest game to the next level.
16 Valuable Tips to Get More Pinterest Followers
The tips below are the best tactics for getting more followers on Pinterest and creating a powerful, high-yielding presence on the platform!
1. Know Your Target Audience
To gain more followers on Pinterest, knowing your target audience is key. By understanding your ideal follower, you can create content that speaks directly to them and increases engagement. Research your target audience’s interests, demographics, and behaviors to create boards and pins that cater to their preferences.
This will make your content more appealing and relevant, increasing your chances of gaining more followers. Take the time to analyze your followers’ behavior, such as what pins they engage with the most and when they’re most active. By understanding your target audience, you can create a Pinterest strategy that resonates with them and grows your following.
2. Complete Your Pinterest Profile
Completing your Pinterest profile is the first step towards gaining more followers on this popular social media platform. Your profile is the first thing people see when they visit your page, and it’s crucial to make a good impression. Start by choosing a profile picture that represents your brand or personal style.
Next, make sure to fill out your bio with relevant information about yourself or your business. Lastly, add a link to your website or blog to drive traffic to your site. By completing your Pinterest profile, you’ll make it easier for people to find you and follow your boards.
3. Post High-Quality Original Content
Posting high-quality original content is crucial for getting more followers on Pinterest. When you create unique and visually appealing content, people are more likely to engage with it and share it with others. Make sure to use high-resolution images and videos to showcase your pins in the best possible way.
Take advantage of Pinterest’s various formats, such as carousel pins and story pins, to keep your content fresh and exciting. Additionally, make sure your content is relevant to your brand or business and adds value to your audience’s lives. By consistently posting high-quality original content, you’ll attract more followers and keep them coming back for more.
4. Create Awesome Images
Pinterest is a visually-driven platform, and the quality of your images can make or break your success. Start by using high-quality photos and graphics that are visually appealing and eye-catching. Ensure your images are on-brand and consistent with your overall aesthetic.
Use Pinterest’s image guidelines, such as the optimal size and aspect ratio, to make sure your pins display correctly. Use bright and bold colors that pop, and add text overlays to your images to grab your audience’s attention. By creating stunning images that stand out, you’ll attract more followers and increase engagement on your Pinterest account.
5. Include Relevant Hashtags
To increase engagement and gain followers on Pinterest, it’s crucial to ensure that people see your pins first. Many users search for specific content on Pinterest, so using relevant keywords in your pin descriptions is essential to appear in search results. To optimize your pins, write detailed descriptions and use relevant hashtags throughout.
Take advantage of trending content by creating your own version to attract more followers. By using the right keywords, hashtags, and descriptions, you’ll increase your chances of reaching your target audience and growing your following on Pinterest.
6. Be Active & Consistent
As it goes with any social media platform, being active and consistent will gain you more visibility. You’ll see a payoff if you treat Pinterest like a serious commitment and create a content calendar to keep you on track over the course of months.
A content calendar will also help you schedule the best time of day to post. Your dedicated approach will give you a high ranking on Pinterest and bring in droves of engaged followers!
7. Use Keywords in Boards & Descriptions
When you create boards, make sure to use relevant and descriptive titles that incorporate targeted keywords. The same goes for pin descriptions. Include keywords and phrases that align with your brand or business and your target audience’s interests.
This will make it easier for people to find your content and increase the chances of gaining more followers. Take the time to research the right keywords and use them strategically throughout your boards and descriptions to maximize your visibility on Pinterest.
8. Organize Your Board Sections
Your Pinterest boards are essential tools for creating a cohesive brand presence. Ensure that you categorize your pins in a logical manner and complete all the necessary detail fields, such as board names, pin descriptions, and categories.
Staying on top of your board organization can help your content appear in search results, leading to increased engagement and more followers. By creating well-organized and descriptive boards, you’ll make it easier for users to find your content and increase your chances of growing your Pinterest following.
9. Join in on Relevant Group Boards
Joining relevant group boards can be a game-changer for growing your Pinterest following. Group boards are collaborative boards where multiple users can add pins, providing an opportunity to reach a wider audience. To find relevant group boards, search for keywords related to your niche and look for boards with active engagement and high follower counts.
Once you’ve found a few relevant group boards, reach out to the board owner and request an invitation to join. By contributing high-quality and relevant content to group boards, and considering creating your own group boards, you’ll increase your visibility on Pinterest and attract more followers to your account.
10. Add the Pinterest Follow Button
Simple yet surprisingly effective, your social buttons should be embedded in everything you publish online. This includes your main website, email newsletter, blog posts, and social media accounts ‒ even a quick hyperlink in your email signature can make all the difference.
Make it as quick and easy as possible for people to follow you, and they’re more likely to do so. Add a Pinterest “Follow” button anywhere you have followers, subscribers, or online traffic, and watch your follower count grow!
11. Repin Other People’s Content
Repinning other people’s content is an effective strategy for increasing engagement and gaining followers on Pinterest. By repinning quality content that aligns with your brand or business, you’ll not only provide value to your followers, but you’ll also increase your chances of being discovered by new users.
Additionally, repinning other users’ content can help you build relationships with other accounts in your niche, leading to potential collaborations and increased exposure. Be sure to only repin content that is high-quality, relevant, and aligned with your brand or business to maintain a consistent image and attract the right followers.
12. Do Topic Tagging
Using topic tags is a powerful technique to enhance your post’s reach and direct your images to the most relevant areas on Pinterest. All you have to do is tag your content with related topics before publishing each Pin, ensuring you do this every time you post for optimal results.
Moreover, providing a diverse range of topic tags can substantially increase your reach and connect you with target audiences who are interested in your content and likely to follow your account. By consistently using relevant and varied topic tags, you’ll maximize your visibility on Pinterest, attracting more followers and expanding your reach over time.
13. Follow Your Competition’s Pinterest Followers
If you’re looking to increase your followers on Pinterest, targeting users who already follow similar accounts in your niche is a smart strategy. To do this, search for brands with comparable content to yours and follow their followers. They are likely to reciprocate once they discover the nature of your profile.
Another way to grow your account is to target audiences who use products or services related to your brand. For example, a skincare line could market itself within a spa. As long as your content provides value to a particular group of people, you can use this approach to boost your follower count.
14. Use the Rich Pins Feature
Rich pins offer a specific Pin format that includes meta tags and additional information collected directly from your website. If your Pin is related to a product, article, app, or recipe, using this free feature is a great way to provide more context and drive traffic to your website.
However, it’s essential to ensure that you always link to relevant content when using rich pins to maintain good standing with Pinterest’s algorithm. When used correctly, this feature can also help you build your audience, as your content will be perceived as more valuable and professional.
By leveraging the benefits of rich pins, you can enhance your content’s visibility and attract more followers to your profile.
15. Create Pins for Special Events or Holidays
Creating Pins specifically for special events or holidays can be a great way to attract more followers on Pinterest. With people constantly searching for inspiration for various celebrations, connecting your brand with a popular tradition can increase visibility and engagement.
Brainstorm ideas on how your product or service can help people achieve their goals for these events and create Pins that showcase your offerings in a unique and eye-catching way. By providing value and inspiration for these special occasions, you’ll likely see a boost in your follower count and engagement levels.
16. Buy Pinterest Followers
Growing your audience on Pinterest can take time and effort, especially if you’re following a comprehensive marketing strategy. But, there is a quick and hassle-free way to build your followers on Pinterest by purchasing them. By buying followers, you can increase your numbers quickly and easily, giving your profile an instant boost in visibility.
You can buy Pinterest Followers from Media Mister. With our genuine followers, you can get a jump start on growing your account and attracting more real followers over time. It will increase your followers and improve your reach and engagement so you can quickly achieve your marketing goals and take your brand to new heights.
Buying followers for us will help you build a strong presence on Pinterest and watch your profile skyrocket in popularity!
Final Thoughts
Getting more followers on Pinterest may seem daunting initially, but it will become effortless with these tips. Remember to follow the tips, check your Pinterest boards, and monitor your progress to stay motivated.
As you consistently implement these tips, you will notice the Pinterest algorithm pushing your content higher as your follower count multiplies. The potential for your brand is limitless, and this is just the start of your Pinterest journey.
