Before discussing how to get followers on Twitter, a few important facts and figures to consider:
- 1.3 billion accounts created
- 330 million monthly active users on Twitter
- 152 million daily active users
- 500 million tweets sent per day
- Time spent viewing ads online is 26% higher on Twitter
- People on Twitter are 53% more likely to be the first to buy new products
- 93% of Twitter users are open to the brand presence on Twitter
- 42% of Twitter users are on the platform daily
Long story short – Twitter is a spectacularly popular platform with a gigantic global audience. One with a lot of potential to generate business, with the right approach.
This is where the value and importance of Twitter followers comes into the mix. To build an active audience with tons of Twitter followers is to kickstart an incredible success story. But with competition like this it’s no easy task.
Particularly if looking to get followers on Twitter fast, for which options off in on the ground.
How to Get Twitter Followers
As with all marketing strategies, the key to success on Twitter lies in adopting a multi-dimensional approach. Unfortunate as it may be, there’s no silver-bullet quick-fix solution for conquering twitter.
But if you’re willing to do what’s necessary to get Twitter followers, your efforts will eventually pay off. With this in mind, we’ll now by taking a look at a selection of strategies that are guaranteed to help you build your Twitter audience:
First up, Twitter is the ultimate instant gratification platform. People tune in, get their fix and get back to their day. If you want to stay fresh in the minds of your audience, you need to tweet frequently and consistently. You need to be there all the time, with something relevant to say when they tune in. Make the mistake of going quiet and they’ll direct their attention at someone else.
The use of hashtags is important but must be approached strategically. The only hashtags you should be using are those that are of relevance to your content and value to your audience. Hashtags should also be used in moderation – more isn’t necessarily better. Going OTT with hashtags simply smacks of desperation and won’t bring you any benefits.
Optimize your Profile
Optimizing your Twitter profile is important for two reasons. First of all, you need to embed enough keywords to help people find you in the first place. Secondly, you need a profile that’s attractive enough to hook those who see it. This is where the first impression of who you are and what you do will be conveyed. After which, there are no second chances – you need to get it right first time.
Leverage your Other Feeds
Assuming you’re also active on other social networks, you may as well combine your efforts to build a bigger audience. Invite your friends and followers from elsewhere to follow you on Twitter, and show them the way. If they’re keen on what you do elsewhere, they’ll probably be easy to bring on board. There’s no harm in asking – at least some of them are bound to play along.
Keep Engaged with your Followers
This is another thing that serves two important purposes. First of all, staying engaged with your existing followers keeps them interested and ensures they stick around. Secondly, evidence of engagement is extremely attractive to prospective followers. Nobody wants to follow a Twitter user who can’t be bothered to communicate with their audience. It’s an unattractive and unappealing prospect, making engagement a priority when trying to attract new followers.
Don’t Buy Fake Followers
If you decide to buy Twitter followers to set things moving, avoid fake followers at all costs. Real followers from active human-owned accounts are available and are generally a safe bet. Those that are fake, bot-generated and don’t belong to anyone are a risk that’s not worth taking. Avoid scams and only ever buy Followers on Twitter from those who can guarantee 100% legit human followers.
Respond to Mentions and Replies
This means keeping your ear to the ground for mentions of your name on Twitter. Each time somebody mentions you, comments or replace to you, it’s your job to respond promptly. This is another way of showing your audience you’re interested in what it has to say and you’re listening. Far more appealing for prospective followers than a publisher who completely ignores their audience.
Post Visual Content
Time and time again, research has demonstrated how the most appealing and engaging content on Twitter is visual content. This means that visual content should be your priority, if looking to attract new followers. The more eye-catching visual content you publish, the more likely you are to bring new followers on board.
Add your Contacts
This will give you a good idea of who you already know that’s on Twitter but isn’t currently following you. Here’s an overview of the steps provided by Twitter:
- In the top menu, tap your profile icon, then tap Settings and privacy.
- Tap privacy and safety.
- Under Discoverability and contacts, tap Discoverability and contacts.
- Tap Sync address book contacts.
- The accounts of contacts from your address book who are already on Twitter will be shown.
After which, you’ll be able to reach out to them directly and tell them to check out your Twitter page. Chances are at least some of them well-liked what they see and decide to stick around.
Add a Follow Button on your Website or Blog
Last up, it simply makes sense to add a follow button to your website, your blog or both. Anything you can do to make it easier for people to find you and follow you is a good idea. People sometimes simply need a gentle push in the right direction – precisely what a follow button can accomplish.
As touched upon at the beginning, the best strategy to increase Twitter followers is a multi-dimensional strategy. Anyone looking to grow Twitter followers overnight without any effort or input can forget about it.
You can gain followers on Twitter short-term by buying them, but you also need to focus on the long-term.
By combining each of the 10 techniques outlined above, you’ll have every opportunity to build an extensive, engaged, and potentially lucrative audience on Twitter.