Lazada is one of the largest e-commerce operators in Southeast Asia, with the best shopping deals and the widest range of products. One effective way to build trust on the Lazada platform and attract more buyers is to have more followers to build social proof. This helps you build credibility and convince potential customers of your brand’s legitimacy.
With more Lazada followers, you have a competitive advantage, as it improves your brand awareness and visibility. In the long run, this yields more return on investment. This article highlights some of the most effective ways to get more followers on Lazada.
8 Effective Ways to Boost Your Followers on Lazada
To increase your followers on Lazada, you need to apply some tactics, and below are some of the tested and trusted strategies to try.
1. Optimize Your Store Page
The first step to getting more followers is to optimize your page to be easily found. To get started, ensure that your profile information is complete, including your brand name and a clear description. Use a befitting profile picture, which can either be a clear headshot of you or your brand logo.
Your cover photo should also not be left empty, as it can help decorate your store better, making it more attractive to visitors. While uploading images of your products, choose high-quality ones that reflect the excellence of your brand and compel users to take action. Insert keywords while writing your bio to improve your search optimization.
Users should be able to enter a keyword and find your account in the options presented to them. This should target your niche and product listings. There is also a tool on Lazada called Store Decoration or Store Builder that can help you decorate and organize your Lazada store. With an attractive and compelling profile, you will have more profile visits and, subsequently, more followers.
2. Create Quality Content for Each Product
To generate more sales, you need to create quality content for each product. This includes high-quality images and videos, well-written product descriptions, and proper keyword optimization. This helps you attract new followers and, at the same time, retain existing ones. Most users would want to associate with brands that are deliberate about the publicity of their products.
Start by incorporating your brand colors to make your design and aesthetic more appealing to your audience. You also have the option to personalize each product in order to generate an appealing sales page. This will attract more followers and potential customers in the long run.
3. Use Promotions and Vouchers
You can incentivize your account to grow your follower base. This means that you can set up a plan such that everyone who follows you gets rewarded in return, thereby encouraging more followers. There are several ways to go about this. Run a contest or giveaway by promising discounts, money value off, or any other reward to increase your followers. This can either be on your Lazada account or via other social platforms.
You can also set up a discount voucher directly on your Lazada account. Go to Lazada seller center > Marketing Center > Promotions to set up a store follower voucher. This applies only to first-time followers. This is a great way to get more followers, as users would be willing to hit the follow button when they know there’s something in return.
4. Leverage Lazada’s Marketing Tools
Lazada has some marketing tools that you can leverage, including sponsored listings and affiliate programs. This helps your store appear in strategic places such as Lazada Live, Lazada Feed, or Seller Picks, where potential customers can find you. With a more strategic campaign with these marketing tools, you can increase brand visibility and gain more followers.
5. Promote Your Store on Social Media
There’s a lot more popularity your brand can get by factoring in other social media platforms into the promotion strategy. The Lazada platform alone is not enough to promote your store. Leverage all your social accounts; take advantage of Instagram, Facebook, TikTok, Twitter, and more to improve visibility.
For example, you can create Instagram reels that showcase your products on your Lazada store, including the benefits of buying from the store and the discount voucher for new followers. You can also create a Twitter thread that highlights what your store is about. The more you promote your products on these other platforms, the more you widen your reach and boost your follower base.
6. Engage with Customers
If you want to build a loyal following and an active account that generates revenue, then you need to engage with your customers. This includes responding to comments and answering their questions. You can also set up a reviews or ratings section to encourage them to leave feedback after a purchase.
This is a win-win situation, as it gives you reviews for your business and encourages potential buyers to make a purchase decision. After making sales, politely ask your customers to follow you if they are yet to. More importantly, nothing beats having excellent customer service, as it helps you retain customers, build a loyal following, and encourage word-of-mouth referrals.
7. Collaborate with Influencers
You must learn to collaborate to thrive on any social platform, especially if you sell a product or service. Start by finding other influencers within your niche on the platform. Besides Lazada, you can also engage in collaborations with influencers on other well-known social media platforms.
Get these influencers to share your posts or host giveaways, and you can pay them back by returning the same favor, paying their rates, or proposing one of your products. Effective collaboration helps you tap into the other party’s community, which will widen your reach and improve your fanbase.
8. Purchase Lazada Followers
Getting more followers on Lazada can prove challenging, but you can take the easy way out and purchase Lazada followers. This will help you meet your marketing goals faster and increase the popularity of your brand. Buying followers can create a snowball effect, where more people are likely to follow your account simply because you already have a tangible number of followers.
This is easier with Media Mister, as we provide only real accounts to follow your page and engage with your posts. When you buy Lazada followers from us, you can bypass the early stages of building your fanbase and get us to do the work. As your followers count increases, you will have more engagements and access to better opportunities. This includes brand partnerships and sponsorships, and a wider fanbase to sell to.
Conclusion
If you sell anything, your end goal will be to make sales, and you must do everything to make that happen. One of your key strategies will be to market to as many people as possible, and the same applies as you gain more followers on your Lazada store to encourage sales. As your follower base increases, your customers will also increase.
More people tend to trust brands with a large following, as it paints a picture of brand credibility. In this article, we have shared some of the most effective ways to get more followers on Lazada. If you apply these tactics diligently, it is only a matter of time before you start seeing results.
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