Find out how to get more Likes on Facebook and learn how to boost your presence on the world’s most popular social network! Figuring out how to get more likes on Facebook isn’t easy. The number of people using Facebook worldwide right now is simply staggering.
Facebook has 2.93 billion monthly active users, and 1.968 billion people access the platform every day. Incredibly, 36.8% of all the people on Earth use Facebook. All impressive numbers highlight the importance of having a great Facebook Business Page. But even then, there’s still the small matter of building an audience.
Which, with such ferocious competition, isn’t an easy job. Exposure holds the key to getting more fans and followers on board, but what can you do to speed things up? This is where social proof makes all the difference. Facebook Post Likes, Business Page Likes, Website Likes, and Photo Likes – are all hugely influential.
Likes translate to credibility and visibility, helping you catch the eye of other users and the Facebook algorithm. Long story short, you need all the likes you can get. But what can you do to attract more FB Likes as fast as possible?
How to Get Likes on Facebook?
The best way to get more Likes on Facebook is to appeal to your audience. If you provide a consistent stream of quality content, you’ll generate a lot of organic likes over time. Of course, generating real likes this way takes time and effort – no immediate shortcuts available.
But there are other approaches to getting Likes on Facebook that are significantly quicker and easier. Let’s take a look at the most effective ways to get more Likes on Facebook in a little more detail:
1. Learn Social Media Marketing Fundamentals
The fundamentals of social media marketing include things like using SEO-friendly keywords, the strategic use of hashtags, and knowing which essential metrics to track. This can seem like a daunting prospect at first, but it is actually quite easy to get to grips with.
Set yourself up with a basic online tutorial, and take the time to familiarise yourself with the basics. Pay attention to analytics, and base the decisions you make on hard data – not your own assumptions.
2. Create a Great Page
You need a fantastic Business Page (or personal profile) to be taken seriously on Facebook. When users see a post, video, or picture they like, they’ll almost always check out the publisher. At this point, the quality of your page will determine what happens next.
If they’re impressed, they’ll leave a like and recommend you to others. If your page is incomplete or uninspiring, it’ll disappear and never return. The higher the quality of your profile page, the more likes you’ll stack up.
3. Know Your Audience
Getting to know your audience at a deeper level holds the key to engagement and attracting Likes. You need to know who they are, what they want, and how to give it to them. And in doing so, find a way to outperform your competitors, and stack up a tonne of likes.
Audience research is a continuous process and should focus heavily on the following:
What They Want
Never make assumptions with regard to what you think your audience wants. Conduct as much research as necessary to find out why they use Facebook and what they really want. Only then can you work on giving it to them and collect social proof.
What You Can Offer
Facebook users are not interested in generic, copied-and-pasted content. They want something from you that they cannot find elsewhere. Your job is to figure out what they want and then give it to them in a unique way. Keep an eye on your competitors, and see how they can improve on their output.
4. Post High-Quality and Unique Content
There’s nothing more important than regularly posting high-quality content. This is a make-or-break factor, given the sheer volume of content published on Facebook daily. Standing out from the crowd means publishing content of value and relevance to your audience. It also means publishing content they cannot access elsewhere – i.e., content that’s 100% unique.
Irrespective of the type of content you publish, two things will influence how it performs:
Posting Consistently and At the Right Time
Consistency means posting regularly, in accordance with a planned publishing schedule. Publishing randomly and sporadically will not work in your favor. Posting at the right times means figuring out exactly when your audience is most active and engaged. Share content when your audience is offline, and there will be nobody around to like your posts.
Keeping Your Posts Short and Relevant
The preferred form of content for most Facebook users is short-form content. People like the kind of entertaining and informative content they can digest at a glance. Where possible, keep things as short and concise as you can. While at all times, focusing on the relevance of your posts.
5. Stay Up to Date with Seasonal Trends
Getting on board with the latest trend can be a goldmine where likes are concerned. Facebook users instinctively follow seasonal trends and are always on the lookout for something current.
Hijacking trends to generate likes (and other social signals) can work wonders. But this is only true if the trends in question are of relevance and value to your target audience. Otherwise, you may want to give them a miss.
6. Be Entertaining as well as Educational
For Facebook posts to generate likes, they need to serve a purpose. They need to achieve something – not simply exist. By far, entertaining and educational posts are the most attractive and engaging for most Facebook users.
Think about how you can share your knowledge and experience with your audience in a way that both entertains and educates them. Don’t simply tell them things – show them how to do something that could benefit them in some way.
7. Pin Your Popular Posts
Your best-performing posts should always be pinned to the top of your feed. Always remember that when it comes to likes (and social proof in general), first impressions are everything.
Your pinned posts are the first things anyone will see when checking out your profile. Hence, they need to be your very best posts – i.e., those that proved the most popular the first time you published them.
8. Embed Links in Websites or Blogs
Again, anything you can do to promote your content elsewhere is something you should be doing. Along with your own online assets, you could also work on embedding links in third-party content.
Reach out to anyone who may be interested in your content and suggest a link swap. This is where you post one of their links in return for them doing the same for you. It’s also possible to purchase backlinks, but doing so isn’t usually as effective as the organic approach.
9. Encourage Comments
Research has shown that Facebook content that attracts more comments is statistically more likely to perform better. Comments indicate that a post or page has generated interest and engagement in its target audience. Therefore, it must be worth checking out and is probably worthy of a like.
Taking a passive approach to comments is therefore inadvisable. Encourage commenting and ask your audience to share their opinions, and ensure you respond promptly to every comment you receive.
10. Collaborate with Influencers
A successful collaboration with an influencer can pave the way for an avalanche of likes. Not to mention a massive influx of new followers and a major boost for your profile in general.
Don’t make the mistake of waiting for influencers to reach out to you. Pitch your own proposals to influential figures within your niche on a regular basis. You’ll most likely have to pay for their services, but what you get in return could be worth its weight in gold.
11. Do Cross Promotion on Social Networks
Each time you publish something on Facebook, promote it across as many other social media platforms as possible. This is the very essence of “unified” social media marketing, where all your social accounts are brought together as one.
Spread the word when you post something new, and regularly share links to your most popular posts. Direct people to your profile page from your other social accounts, and tell them to leave a like while they’re at it.
12. Include your Facebook URL in your Emails
Likewise, channeling traffic to your profile page with every email you send simply makes sense. The more emails you send, the higher the likelihood at least some recipients will check you out.
It’s basically a numbers game – more visitors to your profile page = more likes. Though again, the importance of a polished and professional profile page cannot be overstated.
13. Run Ads
Paid Facebook Ads can pave the way for a huge influx of likes. They can propel your posts and your profile to the most prominent positions on the entire platform. If you’ve got something to shout about, running ads will always make your voice heard.
The Facebook Ads platform is so simple that anyone can make it work. You can run ads to channel traffic to your profile or promote pretty much anything else you like. All of which could help you get more followers on board and stack up a tonne of likes in the meantime.
14. Run Contests and Giveaways
Last up, running contests and giveaways is a fool-proof approach to generating likes. People love freebies and will happily ‘like’ anything that offers them something for nothing. If all they have to do is “like” your posts to take part, they’ll almost certainly do it.
Best of all, they’ll also invite their friends and followers to check you out. More eyes on your posts = more likes for your pages and your profile. All you need to do is come up with a freebie or prize they’ll be interested in and watch the likes stack up.
15. Keep Your Posts Short
Short, punchy, and high-impact posts are preferred by the vast majority of Facebook users. They’re also statistically more likely to be shared (and perhaps go viral) than longer posts. As a rule of thumb, you should always aim to deliver your message quickly and concisely.
This is also why pictures and video content often perform best of all. With visual content like this, the message and meaning of the post are conveyed at a glance.
16. Buy Facebook Likes
Last up, the quickest and easiest way to steer things in the right direction is to buy Facebook likes. You can buy dozens, hundreds, or even thousands of Facebook likes at the touch of a button, with prices starting from as little as $2.00. Likes on Facebook are always taken at face value.
Irrespective of whether you earn them or buy them, they have the same positive impact. Credibility, authority, visibility, and value – are all boosted instantly when you buy real Facebook likes.
Getting more Facebook likes is primarily about one thing:
Putting out the kind of content people actually want to like.
You cannot expect to stack up a viable number of likes on a regular basis if the content you put out is generic and predictable. Likewise, publishing on a purely sporadic basis at random times will not work in your favor.
Getting more likes for your Facebook posts calls for a strategic approach. Publish when your audience is at its most active, commit yourself to content that is both entertaining and educational, cross-promote your posts on your other social channels, and so on.
Buying likes can also be great for steering things in the right direction, giving your content the credibility it needs to stand out from the crowd.