Getting ahead on LinkedIn means figuring out how to overcome the near-impossible competition. Not to mention how to get more likes on LinkedIn to ensure your content stands out. To date, LinkedIn has built an audience of more than 750 million subscribers worldwide.
From job seekers to companies to ambitious professionals, LinkedIn is where the world goes to the network. Likes on LinkedIn are about more than just keeping up appearances. Likes appeal to the LinkedIn algorithms used to pick out content for promotion on the platform.
They are used to measure levels of engagement, indicating how well people are responding to your posts on LinkedIn. As part of a broader digital marketing strategy, building more LinkedIn likes can play a key role. The more likes you accumulate, the bigger the beneficial effects.
Your posts become more credible and engaging, you stack up LinkedIn post views, and you could even attract more LinkedIn members. But what can you do to get more likes on LinkedIn starting right now? What are the easiest and most effective steps that can be taken to step up your LinkedIn marketing strategy?
How to Increase Likes On LinkedIn?
Building likes is mainly about ensuring your post reaches the right audience in the first place. People will only like and comment on your posts if they hold genuine value and relevance to them.
You can’t force people to like your content, but there is the option of buying likes. Something we’ll get to a little later. In the meantime, here’s a brief rundown of the most effective techniques available for building likes on LinkedIn:
1. Publish Valuable Content
In this context, valuable content means creating content of value and relevance to your audience. This means focusing on the type of content on LinkedIn you publish, ensuring it ties with your broader content marketing strategy.
When you share content, it should have clear appeal, value, and relevance to the interests of your target audience. It’s better to publish nothing at all than to publish content your target audience may respond negatively to.
2. Don’t Hesitate To Ask For Likes
There’s nothing wrong with asking people to like your content on LinkedIn. In fact, it’s one of the most effective and important strategies for building likes. Each time you publish something, remind those who view it to leave alike.
While you’re at, ask them to leave their comments and to share the post with their own contacts. Often, people need a subtle reminder to do the right thing to help you out after viewing a piece of quality content on LinkedIn.
3. Post At Right Time
Posting at the right time begins with finding out when your audience at its most active. This tends to be when your audience is also at its most receptive, which can often make all the difference.
Some audiences are most active in the morning, some in the evening, and others at weekends. Conduct the necessary research to determine the right time to post and adjust your publishing strategy accordingly.
4. Use Infographics And Quotes
The use of infographics and quotes has been shown to generate far more engagement than simple textual content. Infographics, in particular, are always well received, which can be used to communicate information in a more visual format. Across the board, mixing things up in terms of the types of media you publish is guaranteed to work in your favor.
5. Be Engaged
A passive LinkedIn presence is a waste of time, effort, and money. The key to generating high levels of engagement on LinkedIn lies in being engaged yourself. LinkedIn engagement is all about taking the time to converse with your audience and become an active part of the community.
You need to make every effort to start and join the conversation, keeping things reciprocal. Use comments, likes, and so on to communicate and share your appreciation with other publishers on the platform.
6. Publish Frequently
Publishing frequently does not mean posting as often as you possibly can or posting for the sake of it. It simply means getting into the habit of publishing on a regular, consistent and predictable basis.
Where possible, it’s advisable to set up a publishing schedule, which your audience will get to know. Rather than publishing sporadically and randomly, it can be much more effective to publish regularly at planned times your audience can count on.
7. Use Attractive Titles
Attractive titles on LinkedIn are those that instantly grab your attention. Not to such an extent as to qualify as clickbait, but immediately engaging. This is where creativity makes all the difference – the ability to write compelling headlines that are downright irresistible.
Don’t be too cryptic, as it’s important to make clear the purpose of the post at a glance. But at the same time, it’s good to make it impossible for the viewer to skip by without first reading the post in its entirety.
8. Grow Your Connections
For obvious reasons, every connection on LinkedIn is a good thing. The more connections you make, the easier it becomes to promote your content and achieve your objectives. Leverage your existing connections and keep them as engaged as you possibly can. In addition, don’t be afraid to ask them to recommend you to their connections in order to expand your reach.
9. Promote on Other Social Media Platforms
If you are active on any other social media platforms, they should also be used to your advantage. Each time you publish new content on LinkedIn, promote it across as many platforms as possible.
From time to time, promote some of your proudest and most popular past posts. Work towards creating a unified presence across all your social accounts, which always works better than fragmentation.
10. Optimize Your LinkedIn Profile
Optimizing your LinkedIn profile means performing all the necessary tweaks to make it as attractive and engaging as possible. It also means strategically embedding keywords into your LinkedIn profile to make it easier to find.
The more people who find and approve of your profile, the more traffic your content attracts. At which point, the more likely it is you will collect plenty of organic likes.
11. Buy LinkedIn Likes
Last up, the quickest and easiest way to get LinkedIn likes is to buy them. When you buy LinkedIn likes from Media Mister, you benefit from our decades of combined experience and expertise. To date, we’ve supported the campaigns of more than 10,000 LinkedIn users with a wide range of promotional products.
Authentic LinkedIn likes are one of our specialties, which we source exclusively from real people with active and authentic accounts. If planning to buy LinkedIn likes, you won’t find a more capable or committed provider than Media Mister!
A multi-dimensional strategy combining all of the above tactics is the best approach of all. At all times, you should be doing everything you can to attract as many organic likes as possible. There is always the option to buy likes on LinkedIn to set the ball rolling for a quick fix.
Buying likes can be a great way of boosting the credibility and appeal of your posts at an affordable price. However, it is ultimately the quality of the content you publish that will determine the outcome. Provide your audience with a steady stream of top-quality content, and the rest should take care of itself.