Tracking Twitter mentions it is essential for measuring reach and engagement on the platform. Increasing Twitter mentions is the shared goal of thousands of businesses that use their Twitter accounts for brand development and marketing purposes. The question is – how to get more mentions on Twitter in a fast, effective and sustainable way?
What are Twitter Mentions?
Twitter mentions are one of countless metrics used by social media marketers and businesses to track and measure engagement. As the name suggests, a Twitter mention occurs when someone mentions your brand in one of their tweets, preceded by the @ symbol.
Mentions are effectively shoutouts to other Twitter users, which can be used to increase engagement and brand awareness. But this is only true if you can stack up enough mentions (on a regular basis) to generate sufficient interest in your Twitter profile. More is always better, so what can you do to get the mentions you need to make things happen?
How are Replies and Mentions Different?
Mentions and replies serve two different purposes, though in this case are technically the same in terms of value. A reply on Twitter happens when somebody posts a response in the form of a post of their own. For example, when someone asks a question in a tweet and another user answers it or reacts to it, start their own post with the ‘@’ sign followed by the username.
This @username reply then appears on the original publisher’s timeline and your own, and the use of the ‘@’ counts as a mention for the publisher. The difference is that a ‘true’ mention happens when someone receives a shoutout in a more organic way. The same @usename syntax is used, but not in the form of a response to a question.
As for the good news – any tweet that contains your username in this format – either as a @reply or a @mention – works in the same way. They will both show up on your Mentions Tab on the Connect page, so you can see how many you’re stacking up.
Hence, when working on getting more mentions on Twitter for your brand, it’s just as important to focus on getting more replies as getting more ‘organic’ tweets in people’s posts.
Why Mentions are important for Brands?
The importance of mentions is two-fold. Firstly, every shoutout you get generates interest in your brand and helps build awareness. The more often you are mentioned, the more recognizable and credible you become. Secondly, the Twitter algorithm prioritizes publishers that receive regular mentions.
Twitter is programmed to recommend popular profiles and trending content based on indicators of popularity and engagement. As mentions are a demonstration of both, they play a major role in influencing the platform’s algorithm.
Lastly, each time you receive a @reply or a @mention, it appears in your own feed and the feed of the person who submitted it. All of which could add up to the kind of organic exposure that makes a real difference to your reach.
How to Get More Twitter Mentions?
Getting more Twitter mentions is about more than simply putting out great content on a regular basis. Adopting a strategic approach to your engagement strategy is essential if you’re to stack up the mentions you need to make things happen on Twitter.
With this in mind, here’s a brief overview of 15 tried, tested, and trusted techniques to start getting more Twitter mentions right now:
1. Remind People to Mention You
First up, the key to getting more organic mentions lies in emphasizing their importance to you. One of the most effective tactics is to simply ask and remind people to mention you more regularly.
Make sure your friends, family members, and colleagues shout you out on a regular basis while including the occasional CTA in your content. As with all types of social proof, a gentle reminder here and there can go a long way.
2. @Mention New Followers
Each time you gain a new follower, take the time to show your appreciation. Mention them in a post on your feed to welcome them on board as a simple yet effective demonstration of your gratitude.
In doing so, you can pretty much guarantee that they will either reply to your post or mention you in a tweet of their own. Both of which will add a further mention to your tally and provide an invaluable exposure boost.
3. Request Feedback and Suggestions
Most people will jump at the opportunity to share their thoughts and opinions with other people. One of the most effective ways to generate more replies is to therefore simply ask people for their feedback and suggestions.
New product and service ideas, how you can do things better, what they would like to see from you going forwards, and so on. Always great for generating discussion while at the same time showing you care what your customers think.
4. Ask for a Reply to Win Something
Greasing the wheels with the occasional incentive is never a bad idea. Competitions and giveaways on social media can be pure gold – particularly when it comes to stacking up social proof.
In this case, you simply specify that in order to be in the running, they have to reply to your post. Ask a question, request a suggestion, or simply ask for a mention of any kind in return for entry to your contest.
5. Use Conversional Cards
Conversational cards can be pure gold for Twitter marketing – particularly where replies and mentions are concerned. For example, you could use a conversational card to ask your target audience to vote for who they think will win the upcoming Qatar World Cup.
The idea is that when they click the hashtag to vote, a pre-populated Tweet appears that already contains a mention of your brand. The easier you make it for them to mention you or reply to you, the higher the likelihood they will.
6. Use the ‘Let Us Know Technique’
This is as simple as incorporating ‘Let us know in your Tweets in a way that generates a response from your audience. “Let us know why you’re eating more plant-based products this year” or “Let us know how you’re supporting your local economy” could work – anything of relevance to your audience that opens the door to discussion.
Current events and breaking news, in particular, can also be ideal as a basis for the ‘Let us know’ technique.
7. Host a Pop Quiz
Rather than hosting a quiz in the conventional sense, why not simply ask two or three questions in a tweet? Of course, you’ll want to make sure that the answers cannot simply be Googled, so you’ll need to be strategic.
Something about your brand, something about you personally, or something that is far from common knowledge – anything that is likely to grab their attention and encourage them to guess the answer. All great for generating plenty of replies and mentions.
8. Add Social Sharing Buttons to Your Website
Away from Twitter, encouraging people to recommend you to their fans and followers elsewhere is vital. A good way to make this happen is to add social sharing buttons to your website, making it easy to share your content and pages at the touch of a button. Each time someone clicks your Twitter social button to share you on their feed, you automatically benefit from a mention.
9. Share the Love
Mentions have a tendency to be highly reciprocal on Twitter. They are conversational in nature and almost always prompt a reply when used the right way. In which case, it simply makes sense to start including more @mentions in your own Tweets.
You mention a person or a brand, they receive an alert, and there’s a good chance they’ll throw some love back your way. Don’t make the mistake of getting spammy with your mentions, but do get into the habit of regularly including them in your Tweets.
10. Start Conversations
Twitter chats can be the perfect places for industry influencers and communities to come together and showcase their expertise. Most chats are organized weekly and are open to anyone looking to take part. Along with being a great way of getting new followers on board, Twitter chats help make you a familiar face within your niche.
The more conversations you join/start, and the more recognizable you become, the more likely you are to begin accumulating mentions and replies.
11. Engage With Others’ Tweets
On platforms like Twitter, engagement is everything. Putting out a steady stream of quality content alone simply isn’t enough. If you want to get more replies, more mentions, more followers, and more engagement, you need to take the time to engage with other people’s tweets.
Reply to them, retweet them, and so all – all the kinds of things that will channel more mentions and replies your way. Long story short – don’t wait for them to make the first move on your behalf,
12. Simplify Your Twitter Handle
A simple Twitter handle that’s easy to remember translates to better performance in general. If you want people to mention you in their Tweets, it simply makes sense to make it as easy as possible for them to do so.
The more complex your Twitter handle, the higher the likelihood they will spell it wrong. Or perhaps, not bother making an effort to mention you in their Tweets in the first place. Where possible – and without harming your brand development efforts – think about simplifying your Twitter handle.
13. Send Timely Responses to Customers
This ties in with engagement, as replies are a major indicator of engagement and interaction on Twitter. However, research suggests that replies posted promptly generate far more engagement than those posted later.
When you receive a prompt response, you instinctively assume that whoever sent it cares about you. After which, you’re far more likely to interact with them, mention them, and reply to them in a positive way.
14. Don’t Just Retweet (Add short comments)
Retweets can be great for generating mentions and replies. But instead of just hitting the retweet button, why not add something of relevance and interest to it? Your response to the tweet in question? Something that caught your eye when you first saw it?
Adding just a few words to a retweet can make it so much more engaging and interesting than a bog-standard retweet. And, in turn, more likely to generate replies and mentions for your brand.
15. Use Media Mister to Increase Your Twitter Mentions
Last up, to quickest and easiest option is to buy Twitter mentions from Media Mister. We can save you the time and effort involved in stacking up mentions the old-fashioned way, with our 100% authentic mentions from active and authentic users.
We exclusively provide real Twitter mentions of the highest quality, backed by our market-leading retention warranty and a full refund guarantee. Customize the content of your answers and replies, or have our skilled writers handle everything on your behalf.
Place your order online for prompt delivery, or contact a member of the team at Media Mister anytime to learn more.
The potential power and appeal of Twitter mention are often overlooked and certainly underestimated. Mentions are a hugely influential metric where the platform’s algorithm is concerned. Twitter uses measures of reach and engagement like mentions to determine which posts and publishers should benefit from top-level exposure.
The more mentions you get, the higher the likelihood you’ll be showcased prominently on Twitter. Replies and mentions provide the exact same benefit and can both be purchased at an affordable price. If you’re confident in the quality and consistency of your output, buying mentions on Twitter really could make all the difference.