Before discussing how to get more plays on SoundCloud, a few important facts and figures:
- SoundCloud attracts 175 million unique users each month
- The platform has more than 272 million subscribers worldwide
- SoundCloud is one of the world’s most influential music platforms
Whichever way you view it, that’s a lot of people standing by to discover you as an artist. But what can you do to increase organic traffic to your profile and your music? With this kind of competition, how can you hope to stand out from the crowd and be heard?
This is where SoundCloud plays can and often do make a difference. Each time one of your tracks is played, it boosts the appeal and credibility of your work. It also tells SoundCloud you’re the real deal and enhances your visibility.
On platforms like SoundCloud, popularity breeds popularity. You need to demonstrate your credibility and value in the first place to be taken seriously by others. Precisely where SoundCloud plays can help, enabling you to be heard among the noise and gain recognition.
How to Get More SoundCloud Plays?
Of course, knowing you need to get SoundCloud plays isn’t the same as actually getting them. Figuring out how to get SoundCloud plays could transform your performance on the platform long-term. Here’s the good news – there’s no shortage of techniques and strategies to try out.
As for the bad news – you’ll need to put in the necessary time and effort to make it happen. If you’re serious about getting more plays, these are the nine most effective tactics for setting the ball rolling:
Make Great Music
First and foremost, you will not attract plays if your music is garbage. Getting ahead on platforms like SoundCloud is about quality first – everything else second. Your music is your product, and you are the brand behind it.
Unless you produce music people genuinely want to hear, it simply isn’t going to happen. If you’re struggling to make a name for yourself on SoundCloud, consider first whether the quality of your music could be the issue. If so, this is where to focus 100% of your time and effort for as long as it takes.
Make Your Music Discoverable
Once you have a whole bunch of tracks you’re happy with, it’s time to get them discovered. There are a few things you can do to help people find your music on SoundCloud. Most of which take place within the ‘Discover’ tab, such as the following:
- Using relevant track tags and genre tags
- Giving your tracks an appropriate name
- Making full use of the description field
- Doing what you can to attract comments and likes etc.
Quality music is of no value if nobody can find it in the first place. You, therefore, need to invest equally heavily in your promotional strategy, doing whatever it takes to make it as easy as possible for people to find you and your work.
Join in SoundCloud Groups
SoundCloud groups are an absolutely fantastic place to meet like-minded people. This is where you will have the opportunity to connect with listeners and other artists in your genre. Not to mention the occasional appearance by influential individuals from various corners of the industry.
Joining SoundCloud groups is not only enjoyable but an absolutely essential promotional tactic. You socialize with other users, get your name out in the open, and generate engagement. The more sociable and engaged you are with others, the more likely they are to check you out in return.
Believe it or not, email is still the single simplest and most effective promotional channel at your disposal. There’s no better way of reaching out to fans, promoters, and other musicians directly. However, email marketing is only successful when the emails you send are meaningful, personal, and authentic.
Still, a well-devised email marketing strategy can help you achieve just about any goal you set your sights on, whether it be getting more plays, attracting new listeners, generating exposure – the sky’s the limit. Just be sure to focus on quality and value, or your messages will end up nowhere but in the recipient’s spam folder.
Sharing private links to tracks on SoundCloud gives the whole thing a more personal vibe. This can be a great way of generating interest and engagement among potential listeners. Tracks you’re still working on, unreleased music, sneak previews, and so on – all fantastic for private sharing.
All you need to do is send these private links to anyone you would like to target with your music. In doing so, the recipient feels valued and appreciated – the key to generating interest and engagement.
Tag Your Song
One of the best ways of helping people to find your music is to use appropriate tags. We say ‘appropriate’ because throwing all sorts of random tags into the mix simply for the sake of it is guaranteed to prove counterproductive. Getting it right with tags is as simple as being honest and authentic.
Use tags relevant to your genre that genuinely describe what you do and are likely to be picked up on by people with an interest in your music. Tags that appeal to anyone else are pointless, as even if they check you out, they won’t be interested in what you do.
Use Premium Quality Album Art
You also need to think carefully about the visual appeal of your profile – not just your music. It’s impossible to overemphasize the importance of quality album artwork. This imagery delivers one of the most important and lasting first impressions about you as an artist and your music. It really can be a make-or-break factor for your whole presence.
If inspiration and artistic prowess aren’t exactly your thing, consider outsourcing. The last thing you want is for your profile as an artist to be diluted by amateurish artwork. There are plenty of established and aspiring freelance artists around who will happily lend you a hand. Again, a small price to pay for the benefits of professional artwork.
Offer Free Downloads
Given the fact that you’re reading this, it can be assumed you’re not currently selling millions of singles worldwide. If you were, you wouldn’t be interested in accumulating SoundCloud plays. As this clearly isn’t the case, there’s nothing more important right now than exposure and expansion.
If this means handing out downloads free of charge, it’s a small price to pay. You need to do anything literally and everything you can to get your music heard by as many people as possible. You will eventually reach a point when you can charge for the privilege of listening to your music. For now, it’s better if they hear it for free than if they never hear it at all.
Buy SoundCloud Plays
Last but not least, one of the best ways of kickstarting the whole thing is to buy SoundCloud plays from us. At Media Mister, we deliver the ultimate high-quality SoundCloud plays, combined with dedicated customer support and an exclusive money-back guarantee.
We go the extra mile to provide premium plays at affordable prices, enabling you to reach your goals faster and at an unbeatable price. We’ve already helped thousands of artists and musicians run successful SoundCloud strategies – we’re standing by to do the same for you!
Unfortunately, there’s no substitute for hard work, dedication, and determination. Even with all the SoundCloud plays in the world, you still need to produce good music and plenty of it! Competition on SoundCloud is too ferocious to get away with anything subpar.
Social signals like plays can help but must form part of a broader promotional strategy for your music. Use the techniques above to gain SoundCloud plays and give the world the opportunity to hear your music and make its own decision!