How to get more podcast listeners? It’s a question that troubles all podcasters every once in a while because listeners are the one thing you need the most to make your podcast grow and become renowned in the industry.
Some might say that you can continue making podcast episodes even when you don’t have enough listeners, and that’s true, but when you don’t have enough people who listen to your show, you’ll lose motivation to continue.
Besides, you need podcast listeners for:
- Generating revenue through your content
- Attracting potential podcast subscribers and new listeners
- Building your reputation as an expert in a specific niche
- Make your podcast stand out enough to invite famous influencers comfortably.
Thus today, we’re going to break down some tips and tactics that will make your podcast word of mouth and increase its listeners in a heartbeat.
How to Increase Podcast Listeners?
The art of attracting podcast listeners is difficult to master but obviously, not impossible. The tips we’ve gathered for you today require consistency and utmost focus if you want them to bring you good results.
So, follow the sacred words of senior podcasters and read these tactics so carefully as if your career depends on it because, for some of you, it really might.
1. Create a Unique and Interesting Podcast
According to research conducted in 2021, it was discovered that there are more than 850,000 active podcasts on the web with more than 48 million episodes. Now, that’s a hell of a competition, and the only way to survive in this mess is to create an entirely unique podcast.
A podcast that’s different from anything your listeners have listened to before – something that can play with the strings of their hearts and make them want to listen more. That’s the kind of podcast you need to be aiming for to become a professional podcaster, but of course, standing out isn’t easy at all, so here are some tips that can help you:
- Create a unique program format for your podcast.
- Invite guests that are currently in the news
- Observe the podcasting trends and keep adding new segments to your podcast.
- Learn from your mistakes and improve constantly
We assure you that after you apply these tricks on your podcast, listeners will come running to your podcast and will even share your stream with their friends too.
2. Pick a Great Host
We do know that most podcasters host their own podcasts, but if you’re not much of a speaker yourself, then you better search for a great host that can run your stream on your behalf.
Besides, it’s not like you have to be in front of a microphone to become a successful podcaster. You can become a podcast director and manage everything like the program format, script, audience engagement, etc.
A great host is one of the most vital factors that can make a podcast successful because when it comes to podcasts, it’s the voice of a person that holds the attention of people, so pay special attention to this tactic as it is directly related to your future as a podcaster.
3. Use Quality Equipment
These days listeners have so many podcasts to choose from and have tons of programs they can listen to in a single click, so it is essential to keep the quality of your podcast A plus to stay one step ahead of your competitors.
Audio is the most crucial part of a podcast, isn’t it? Therefore, it makes sense that you invest in a professional microphone that can record your voice clearly and deliver output in 320Kbps. You might also need a camera if you’re running a video podcast, so purchase a DSLR camera that can record footage in 1080p.
Also, if you do live podcasts, you better have a stable internet connection. The quality of a podcast affects its ranking on the hosting platform and decides whether it will become a success or not, so invest in high-quality equipment if you want to improve your podcast.
4. Invite a Knowledgeable Person
Sure, the purpose of a podcast is to entertain listeners, but the recent trend is to add value to the lives of your audience through your words. That’s why you should always invite a knowledgeable person related to your niche as a host in your episodes.
Through this tactic, you will be able to share the precious wisdom of your guest with the audience., and when listeners get to learn something new about a field they are interested in, they will not only become your regular listeners but might also subscribe to your podcast.
5. Join Other Podcasts
You need to socialize with your fellow podcasters and collaborate with them to become a renewed podcaster yourself. Ask other podcast admins to invite you as a guest, as it will increase your public exposure, and more people will get to know about your podcast.
By working with other podcasters, you will also get to know about their techniques of audience engagement and get a chance to pick up some new things for your program format. Therefore, try to boost your exposure by collaborating with other podcasters every once in a while.
6. Engage with Your Listeners
It would be a shame to lose your listeners after going through hell to gather them, right? To prevent this catastrophe, you need to constantly engage with your listeners and explore what they think about your content.
You can communicate with your listeners by reading their emails in your episodes, replying to their questions on social media channels, or reading their comments on one of your previous podcast episodes.
Doing all of this for your listeners will make them feel valued, and they will feel like you really care about what they have to say, so they will never leave your side, which will keep the number of your regular listeners stable and increase the odds of attracting new listeners.
7. Use Hashtags
Yes! You can use hashtags in podcasts to define their category and genre, but that’s not the only purpose they serve.
You see, hashtags are a way of helping the search algorithm of a hosting platform like Apple podcasts or Google podcasts to identify the category of your podcast and return it in the search results whenever someone searches for that particular hashtag or a keyword related to it.
For instance, if your podcast is about fashion trends and you add the hashtag Zara in your podcast, the platform will start recommending your podcast to listeners inserted in that brand and present it in the search results against the Zara keyword.
Hence if you want the reach and searchability of your podcast to increase, make sure to add relevant hashtags to it.
8. Be Consistent
If you go through the history of the podcasting industry, you’ll find out that only those podcasters who managed to survive and succeed stayed consistent with their content.
As we already mentioned that listeners these days have lots of options, so if you don’t upload episodes consistently, they will have no choice but to search for other podcasts. You must make a podcast calendar and fix the dates for uploading the episodes.
Doing this will not only make you more punctual but also keep your audience engaged and draw the attention of potential listeners, thus boosting the popularity of your podcast.
9. Build Your Network
Surviving as a lone wolf in the podcasting world is tough, and that’s why experts suggest that you should build your network by socializing with fellow creators. Join podcasting groups and strike conversations with podcasters to grow your network.
Having a strong network will help you when you will need to Starr as a guest on a podcast or invite someone else on your podcast. You will also be able to discuss your problems with senior community members and get benefits from their experience.
10. Use CTA
An effective way of getting more podcast listeners is by asking your current listeners to promote your podcast, and you can do that by using a CTA (call to action).
All you need to do is say something like, share this podcast with your friends to make their day, or an assertive dialogue like this, which convinces your listeners to take action and send the link of your podcast to their friends. In this way, your listeners will become a promotional medium for you, which will result in an increase in your podcast listeners.
11. Market Your Podcast
Promotion is obviously essential for you to get more listeners on your podcast, and that’s where the good old marketing tactics come in. Thanks to the evolution in the marketing industry, now you have several mediums and modules you can use to promote your podcast. Following are some marketing tactics that can effectively increase your podcast listeners.
The first thing you need to do is promote your podcast where your audience is, and since more than half of the world population uses social media platforms, you should start from there. Copy the link to your podcast and start posting it on Facebook, Instagram, Twitter, and other channels to introduce your podcast to your friends, family, and colleagues.
It’s been observed that most traffic on podcasts comes from social media channels, so start sharing the link of your podcast on social media as soon as possible.
Set up an official website for your podcast where you upload the latest updates regarding your podcast and reference articles to back your comments on a topic you discussed in an episode.
You can also set up a follow or Move to Podcast button on your site to redirect the traffic directed towards your podcast, which will boost its organic reach and potential listeners.
Share the URL of your podcast with your whole mailing list, or add the link to your email’s signature section, so everyone can see it every time you send them an email.
12. Create a Podcast Trailer
Give your potential listeners a hint of what they can expect from your podcast by launching a podcast trailer. Make sure that the trailer is to the point and you only talk about your program format and the types of guests you invite to clearly define your podcast’s nature.
This tactic will help you leave a spectacular first impression on your visitors, which will convince them to make time in your busy schedule to check out your podcast.
13. Repurpose Content
Do you have podcast episodes that performed well and scored a positive engagement rate? Well, try to repurpose that content once it stops getting attention to restart its engines and get more engagement and plays on that episode.
You can add new hashtags and advanced subcategories and update the show notes section to revamp your old well-performing episode. Through this trick, you will be able to get something extra out of your content and present your best work in front of your potential listeners.
However, try not to make any bold changes in the content, as it can mess with its search engine ranking and plummet its engagement rate, so beware.
14. Maximize that SEO
You need to increase your podcast’s searchability and organic reach to get more listeners and to do that, and you need to maximize the search engine optimization of your episodes. Search engine optimization involves adding hashtags and keywords in a podcast, so people can easily find it by searching for a specific keyword.
Here’s how you can increase the SEO of your podcast:
- Search for trending keywords and hashtags relevant to the niche of your podcast
- Once you find them, add the keywords and hashtags in the description of your podcast.
- Try to embed a highly searched keyword in the name of your podcast.
- To optimize each episode, search for tags and keywords relevant to the topic you discussed on that episode and embed them in the description.
Keep updating these two elements from time to time, as both of these elements get old when new trends are introduced in a niche, and people’s search patterns change.
15. Run Contests or Giveaways
Contests and giveaways have been excellent at getting the audience’s attention since the time when radio shows were popular. When you send gifts to the winners of your contest or randomly pick some lucky listeners for the prize, it lifts up the spirit of your listeners.
And when they receive the gifts, obviously they talk about it with their friends and tell them how they won them. By doing this, they instill curiosity in the hearts of their fellows, and those people visit your podcast and become regular listeners to win a gift next time.
16. Buy Podcast Listeners
After going through the above fifteen tactics, you must’ve understood that organically getting podcast listeners is a tough nut to crack and takes a lot of time. But you don’t have to worry, because there’s an easier way to achieve this goal.
And that easy way is to buy podcast listeners from a trusted and expert-recommended service provider like Media Mister. When it comes to providing podcast listeners, Media Mister is the name of trust, authenticity, and reliability.
For almost a decade now, this agency has been delivering real podcast listeners to its client and has earned a reputation as the best service provider in the industry. Media mister has all the qualities that you look for in a reliable service provider like:
- Assurance of delivering real podcast listeners
- Best customer support
- Affordable and easy to purchase packages
- Positive track record of satisfied customers
Also, Media Mister is the only agency in the market that provides a money-back guarantee on its services, proof of its authenticity. Thus, stop overthinking and buy podcast listeners for your podcast today to take forward your career as a professional podcaster.
Growing a podcast and becoming a renowned podcaster takes months or years in some cases. However, if you make sure to apply these 16 tactics regularly, you will be able to get closer to your goal in perhaps a lesser amount of time.
Remember that you won’t start getting more podcast listeners right away. You’ll have to stick to the tactics and keep applying them over time until you start getting more and more listeners to your podcast every day.
We hope that you liked today’s article, and before we end this article, we’d like to tell you once again that if you want quick results, then Media Mister is your lifeline. Visit their official website today and get as many podcast listeners on your podcast as you desire.