An effective pre-save campaign on Spotify can be an immensely powerful marketing tool. If you’re looking to give your music the ultimate launch day boost, Spotify pre-saves are just the thing. Hence, figuring out how to get more pre-saves on Spotify is a task worst prioritizing.
Each time you release a new track or album, you want it to have the biggest impact possible. Most artists will promote an upcoming release to one extent or another. In the run-up to its release date, it simply makes sense to make a song and dance about it pun intended. This is where pre-saves on Spotify should form a major part of your promotional campaign.
Spotify pre-saves are all about generating the hype needed to send a song or album viral on day one. Stacking up pre-saves ensures that when release day rolls around, you benefit in the following ways:
1. First-Day Streaming
The more people who save your song in advance, the more plays it will accumulate on the first day. Essential for boosting the viral potential of your music while at the same time appealing to Spotify’s algorithm.
2. Algorithm Playlisting
Finding your way onto a Spotify playlist means doing what it takes to appeal to the platform’s algorithm. Get it right, and your new track could be added to the hugely influential “Release Radar” and “Discover Weekly” playlists. At which point, its popularity is pretty much guaranteed to snowball.
3. Editorial Playlisting
Hitting the platform’s editorial playlists means pitching your music to the team’s moderators directly. It’s basically a case of demonstrating to them that your music is worth recommending, supported by as much evidence as possible.
Something you’ll find much easier to do successfully if your music has stacked up plenty of pre-saves. In a nutshell, therefore, getting as many pre-saves on Spotify as possible paves the way for the following benefits:
- It makes sure plenty of people see your new song in their music library from launch day
- It helps you begin accumulating plenty of plays for your tracks from an early stage
- It gives you a much better chance of being featured on a Spotify playlist
- It ensures your new music stands out and captures the algorithm’s attention
Several massive benefits with huge promotional potential, from one relatively simple social media metric. The question being – what can you do to get more pre-saves on Spotify for your next release?
How to Get More Spotify Pre-Saves?
As a quick recap – pre-saves are all about generating hype in advance. In doing so, your tracks stand every shot at going viral on release day. Or if not, at least attract Spotify’s algorithm’s attention and be showcased to new listeners. The process of getting pre-saves on Spotify is similar to any other promotional strategy.
You need to combine a multitude of tactics to make things work and do so at the right time. Specifically, there are eight things you should be doing in advance of any important launch. Each of the following is guaranteed to work in your favor, making it much easier to get more Spotify pre-saves:
1. Upload Your Track in Advance of Your Release Date
First up, don’t make the mistake of waiting until the last minute. Research suggests that the best time to begin teasing your new music is around 4 to 6 weeks before you actually release it.
This will provide you with plenty of time to promote your pre-save links to your target audience. Not to mention, more than enough time to pitch your music to Spotify in the hope of reaching an influential playlist.
Of course, it’s still possible to rack up plenty of pre-saves with just days to go before release. At which point, creating a sense of urgency can make all the difference. Ensure your audience knows that something is coming they do not want to miss out on.
2. Share It
Each time you post something about the song (or album) you are about to release, be sure to include your pre-save links. In fact, it’s a good idea to get into the habit of including these links in pretty much everything you post in general. Each time you publish a blog post or any kind of content anywhere online, strategically pitch your pre-saves links and spread the word.
It’s a little-known fact that the Spotify algorithm actually gives extra credit to those who direct traffic to the platform from elsewhere. The more people you can bring in from other social networks, websites, and blogs, the more likely your work will be promoted.
3. Reward Fans When They Pre-Save
There’s nothing wrong with a little incentive to steer things in the right direction. In fact, motivating your listeners to pre-save your music in advance is an absolute must. This can be a great way of both stacking up pre-saves and generating engagement.
A giveaway on Spotify doesn’t have to be particularly spectacular in nature. You can simply offer free tickets to your next show, free downloads, or free merch. In all instances, you’re actually giving away marketing materials that will ultimately work in your favor. Never underestimate the power of a freebie – they never fail to get the job done.
4. Offer an Exclusive Perk
Better yet, think of something special you can exclusively offer those who pre-save your upcoming release. Instead of standard merch, come up with something 100% unique for this purpose alone. You could even plan a future show exclusively for those who pre-save your music or some kind of in-gig perk.
This is basically a way of taking rewards and incentives to the next level. There’s no shortage of options to explore, just as long as what you come up with is indeed exclusive. Make them feel they are getting something special/unique for their efforts, and they will be more than happy to help you out.
5. Tell Them a Story
Storytelling often holds the key to success on social media. It’s no different on Spotify, where a compelling story can make all the difference. One option is to simply say, My new track is out in three weeks; make sure you hear it first! A better option is to say something like, Ready to hear the song I wrote about the girl who crushed me in college? You know who you are!
A corny example, perhaps, but far more evocative and engaging than a simple statement. It’s basically a case of putting some kind of meaning to the release instead of just announcing it. Assuming there’s some kind of meaning and story behind the song, it shouldn’t be too difficult to get the message across.
6. Why Not Just Ask?
It sounds simple, and it is – why not simply ask people to pre-save your upcoming tracks? Assuming you already have a decent fan base, it makes sense to ask them directly. More often than not, it takes little more than a gentle reminder to make things happen. They’re already into your music, so why wouldn’t they pre-save what’s coming next?
Every time you share a post, mention the fact that something epic is coming soon. And in doing so, tell them it will really help you out if they pre-save it in advance. Show appreciation and let them know they’re important to you.
7. Promote It Everywhere
Revisiting and expanding an earlier point, promoting your upcoming releases everywhere is essential. This means using every online and offline channel at your disposal to its full potential. Your website, your social media accounts, your flyers, your marketing materials – anything and everything where you could include a mention of your upcoming release.
Rather than simply touting your upcoming track, mention that it’s now available for pre-save. Again, ask them to pre-save your work and demonstrate appreciation for those who do so. If you want to stack up as many pre-saves as possible, you need to promote your music aggressively.
8. Buy Spotify Pre-Saves
Last up, the fastest and easiest option is to buy Spotify pre-saves at Media Mister. We can provide you with all the Spotify pre-saves you need to get the job done at an affordable price.
Over the past decade, we’ve supported the promotional campaigns of thousands of artists on Spotify. We exclusively provide 100% legit pre-saves from real people with active Spotify accounts.
In fact, we’re so confident in the quality of our pre-saves that we offer a money-back guarantee with every sale. Order the pre-saves you need from Media Mister, and we’ll do what it takes to get your new track in the Spotify spotlight.
The more Spotify pre-saves your tracks accumulate, the better. Pre-saves can be beneficial in many ways, generating huge launch-day exposure for your work and making it easier to get featured on the platform’s playlists.
Buying Spotify pre-saves is by far the quickest and easiest way of boosting the numbers. Nevertheless, you also need to focus on accumulating as many organic pre-saves as possible. Therefore, each of the above tactics comes highly recommended as part of your promotional strategy for your next release.