What are websites, and why do we need to drive traffic to them? It sounds like a silly question but focus because it’s the topic of discussion for today. We’ve talked about social platforms before, but for the first time in a while, we’re going to answer how to get more traffic to your website?
Websites are the modern-day symbol of presence. It doesn’t matter if you’re a small business or a conglomerate, an agency providing services, or a store that sells clothes. If you don’t have a website, it simply means that you’re not on people’s radar, which means you don’t exist for them.
That’s the main reason why you can see thousands of search results related to a single niche. People have now finally understood the importance of having a website, and maybe that’s why there are more than 1.88 billion websites on the web right now, and more are going live every day.
Now, let’s come back to our main topic. So, you have a website, and it’s on the internet. Excellent! But wait a second. What good is it doing for you if it’s just lying there and no one is visiting it? See, that’s the technical problem right there.
So now we’ll be talking about how to get more traffic to your website. As usual, we’ve brought some tips for you to help you get organic traffic, better conversion rates, and put you on top of Google search results.
How to Drive Traffic to Your Website?
Suppose you’ve skipped the intro, then no worries because you’re right where you should be. Here are some experts for driving more traffic to your site. All the tactics you’re about to read are trusted by experts and will definitely increase website traffic if you apply them consistently and correctly.
1. Optimize Your Website For Search Engine
This might confuse you a bit if you’re not familiar with website terminologies, but don’t worry, you’ll get it. The best way to get traffic on your site is to make sure that your website ranks on top of search results on search engines for a specific keyword of your niche. How does that happen? Well, you have to do search engine optimization of your site.
It’s mostly called SEO and is very important for answering how to get more traffic to your website. Of course, there are other ways like digital marketing to rank your site on top of search engines, but we’ll come to that later. For now, just understand that SEO is pretty important for your survival on the web.
2. Create Trending Content
Which site would you prefer to visit, the old one with dull content or a new one with fresh content? You don’t even need to think before answering that question because it’s too obvious. It’s a saying that Content is king, which means you need to create content that sells. You can’t drive in more traffic without creating trending content.
You always need to stay on top of things and create content about what’s hot and what’s new. Also, make sure to follow trends of your own niche, no need to wander outside your lane. It’s content marketing 101 to engage the audience through trending content, and you might as well get some referral traffic if things work out well.
3. Use Long-Tail Keywords
SEO works when you embed certain keywords in your content while following some metrics like keyword density to content ratio etc. It makes your site rank for that specific keyword, and people find your site when they search for that specific term.
That’s why it’s important to use long-tail keywords in site content in order to stay on top of search results and drive more traffic.
4. Use Attractive Infographics
No one can deny the fact that people love visuals, and they love infographics more. Why? Well, because they are not only visually attractive but also give information in fun away. So, make sure to use infographics in the content you post on your website to keep the audience engaged.
5. Create Landing Pages
Landing pages are actually website pages associated with a specific service or basically a specific keyword. The more landing pages a website has, the more keywords can be embedded in it, and hence the site has more chances to be discovered on a search engine.
That’s why it’s recommended to create maximum landing pages on a website, but it certainly doesn’t mean that you go nuts and create pages randomly. Create only a reasonable amount of pages so that your audience doesn’t feel confused while navigating through the site.
6. Social Media Presence
Having a website isn’t enough to reach out to people; you need to have a social presence in order to speed up that process. How to do that? Start working on social media platforms and build your presence there.
Choose the social network that millions of people use every single day. Facebook, Instagram, LinkedIn, Twitter, YouTube, all of these are excellent platforms in order for you to show people that you exist, that you’re open for business, and where they can find you.
Focusing on this one for building a social media presence is a very important answer for how to get more traffic to your website. The more exposure you get on these platforms, the more traffic your site will have.
7. Write Evergreen Content
Types of content that get old and don’t remain relevant after a couple of months or years are not good for your website. It might drive traffic even after a long time, but it disappoints the users, and you certainly don’t want that.
That’s why it’s very important to adjust your content strategies and post evergreen content on your website, so the audience always finds it relevant and fresh. Remember, content sure is the king, but the real king is our visitor, and we can’t disappoint him with old content.
8. Put Right Schema
Again another thing that you might find difficult to understand, but we’ll keep it easy. Website schema is actually a way of how the search engines view a site on the basis of tags and keywords. Since all of our traffic comes from search engines, it’s important to follow schema.
It’s difficult to describe how to do that in this article, but you sure can visit Google guidelines in order to read the details about putting the right schema.
9. Build Right Backlinks
You’ve put lots of keywords on your website, but you’re still not getting enough traffic on your website. Why? Well, because you don’t have authority on search engines and you need to get backlinks for that.
So, that’s why you need to focus on getting backlinks. You can ask for backlinks from the bigger sites in your niche. The right backlinks will surely increase your authority on Google and will bring more traffic to you.
Perhaps the simplest way to attract your target is to advertise your site on social media platforms. Many people use Facebook ads in their social media marketing, but it’s your choice. You can use any social platform for your site’s advertisement in order to increase traffic.
11. Give Answers on Quora
Quora is an amazing way to get people’s attention and build authority on the internet. Find the questions that are relevant to your niche, answer them and then leave a link to your website at the end. People will follow that link and boom! More traffic for you. It’s simple and effective.
12. Do Email Marketing
Email marketing might sound a bit old-fashioned after all the emphasis on social media marketing, but here’s a reason why you should consider it. Professionals might not use their Facebook or Instagram accounts regularly, but they do check their emails regularly.
Using email ensures that you reach your audience on all the platforms and even approach those people who are not on any social media platforms. It sure is an old-school trick, but it is a great answer for how to get more traffic to your website.
13. Update Outdated Content
First of all, focus on writing evergreen content, but if you can’t do that, then make sure to update outdated content. Old content is cancer for a website, and the one thing that people hate is landing on-page and watching the same old tricks from years ago.
You can’t have that if you want your website to get more traffic. So, make sure to update the old content of your blog posts on a regular basis so that it never gets irrelevant.
14. Practice Guest Blogging
You won’t buy a stick of gum if a guy comes up to you and tries to sell it, but you’ll purchase it quickly if that person is your friend. Guest blogging works on that same formula. You request a famous platform to publish your content as a guest post.
Now since that platform is famous and has lots of followers, they will read your blog post, and most of them will check out your website, which accomplishes our goal.
15. List on GMB
Before you go ahead and Google, GMB means Google My Business. If you have a website and it’s not listed on GMB, then the search engine will have a hard time putting it on people’s radar. So, do yourself a favor and list your website on GMB now so that people can find you more easily.
16. Announce Giveaways And Contests
Contests and giveaways are based on the concept of bribing people into doing something, but it doesn’t make it wrong or infective in any way. All you have to do is set a goal and announce a prize. Once you begin the contest, you’ll find a sharp increase in your number of site visitors.
People will be curious about the terms of the contest and the prize and will not only take part in it but will also visit your website again and again to get updates. No wonder it’s an important key to answer how to get more traffic to your website.
17. Collaborate With Others
The easiest method of being cool is to hang out with cool dudes in the neighborhood, right? Well, collaborations do the same for you. Once you start working with some other famous website, their followers start to notice you, and you become their center of attention for a while.
This not only brings more traffic for you but also builds your authority as a brand, so always keep an eye out for collaboration opportunities.
18. Start Podcasts
There’s no better way to let people know about your business than to start a podcast and talk about it. Focus your talks on what you think people might want to know about your brand and answer FAQs. This will build public trust, and the audience will start visiting your website soon.
19. Attend Conferences
Public exposure is a great way to let the world know about your website and encourage the masses to come and visit it. It gives you a chance to interact with your audience one on one, and it helps you explain things better, so attend conferences regarding your niche as much as you can.
20. Buy Website Traffic
Beating competition is no joke on the web. There are millions of websites in every niche, and all of them are trying to hog as much traffic as they can. We get it that sometimes things just don’t work out, and you don’t get desired results. So, you can buy website traffic from Media Mister.
For years we’ve been providing website traffic to our thousands of trusted customers all over the world. All the traffic that we bring to a site is organic, so you can focus on your business without worrying about a thing. Take a leap towards success today, and join Media Mister.
Don’t be disappointed if your website doesn’t get traffic quickly. Just remember that SEO is a slow and painful process that takes time, but once it starts working, it opens the flood gates of traffic. So, don’t lose hope and put your maximum effort into your cause.
We hope that you liked today’s article and got the answer to how to get more traffic to your website. If you’re interested in more tips and tactics like these, then stay with us because we bring such content on a regular basis.