If you’re looking to find out how to get more views on Facebook, you’ve come to the right place. Increasingly, marketers and publishers are making Facebook their platform of choice for video content. The impact and influence of video content have been increasing steadily for years, but what makes Facebook so special?
A few facts and figures that highlight the value and importance of Facebook video content:
- Over 4 billion video views happen on Facebook every day
- 500 million viewers watch 100 million hours of video content on Facebook daily
- People gaze 5x longer at video than at static posts on Facebook
- Facebook’s worldwide video advertising revenue is expected to reach $9.6 billion by 2021
- The Facebook video average watch time benchmark is 10 seconds
- 85% of Facebook users watch videos with the sound off
- Mark Zuckerberg claimed that Facebook could be mostly video by 2021
- 1 in 5 videos is a live broadcast
- People are 1.5x times more likely to watch videos on a smartphone than on a computer
As it stands, Facebook is just about the most influential platform on the web for publishing videos. It’s also become the place for showcasing talent with live video streams.But to what extent do Facebook Views play a role in determining who stands out and attracts attention? How can collecting more Facebook Views boost the performance and appeal of your content?
How Does Facebook Count Video Views?
Before tackling how to get more views on Facebook, let’s consider their value for a moment. Facebook uses a series of complex algorithms to automatically showcase and recommend quality content. One of which is Facebook Video Views, which are a measure of perceived popularity and appeal.
This means that the more views on Facebook your content collects, the more likely it is to be promoted. At which point, it becomes easier for your target audience to find it and to take an interest in you. Additionally, Facebook Video Views enhance the credibility, value, and authority of your work in general.
When you come across a clip that’s been viewed thousands of times, you assume it has something to offer. If the same video had been viewed just five times, it wouldn’t have had the same initial impact. Learning how to get more Views on Facebook should therefore be prioritized when looking to boost your content’s performance.
How to Get More Viewers on Facebook Live?
Using Facebook Live is slightly different from publishing video content in the conventional sense. As your broadcast takes place in real-time, you’re strictly limited in time to attract viewers. How to get more viewers on Facebook Live each time you broadcast? Start with the following four essentials and take things from there:
1. Schedule and Promote Your Broadcast
First up, scheduling broadcasts on a regular basis is far better than going live at completely random times. In addition, it’s essential to aggressively market and promote your broadcasts ahead of time.
Give your audience plenty of notice so that they can set time aside to watch you in action. Likewise, provide plenty of reminders closer to the time of your broadcast for those who’ve forgotten in the meantime.
2. Write a Catchy Description
You need a catchy description for your Live Videos, which will grab your audience’s attention. With such huge volumes of content published daily, there’s no point wasting time on low-grade broadcasts.
Hence, they’ll only take the time to check you out if they feel you’re worthy of their time. Convince them to head your way with a catchy description they won’t be able to resist.
3. Engage With Viewers Live
Once you’ve convinced people to head your way, make an effort to interact with them live. Viewers want to know they matter to the broadcasters they check out and are being heard. This is why it’s essential to make every live broadcast an interactive experience. Far more enjoyable and engaging than a one-way broadcast with no interactivity whatsoever.
4. Share Your Broadcasts Everywhere
By this, we mean share recordings of your past broadcasts all over the place. Use every platform at your disposal – Twitter, Instagram, Reddit, your website, etc. – to show people what you’ve been up to. Heavily promote your proudest past work, giving people an idea of what to expect in the future. This way, they’re far more likely to check you out next time around.
Get More Facebook Video Views
As for Facebook Videos in the conventional sense, accumulating Views in vast quantities isn’t easy. The figures at the beginning of this post illustrate the extent of the competition you’re up against. Again, getting more Facebook Views is all about value and exposure.
With every video you publish, you need to reach, engage, and hook as many people as possible. How to get more Facebook Video Views starting right now? Bring the following six techniques into your content publishing strategy:
1. Post Consistently
Consistency holds the key to success with all types of publishing. This means sharing video content on a regular basis – with the highest possible quality standards. It also means being consistent with the type of content you publish, your content’s tone, voice, and so on. At the opposite end of the scale, inconsistent and random content is a good way of losing viewers.
2. Create Square Video
Simple but essential nonetheless, as the 1:1 format is by far the most popular on Facebook. In fact, research suggests that square video can encourage up to 35% more Views and boost engagement by as much as 100%.
Don’t forget that 1:1 is the preferred format when viewing video content via mobile devices. Given that the vast majority of Facebook traffic comes from mobile users, 1:1 format is the way to go.
3. Create Evergreen Posts
This refers to the type of content that holds onto its value indefinitely. For obvious reasons, creating and publishing content with permanent value isn’t an easy job. Spur-of-the-moment ideas to attract attention are fine, but evergreen content keeps them coming back for more.
Examples of evergreen content include helpful tutorials, introductory guides, educational content, and even recipes. Anything that’s just as useful and worth checking out in the future as it is today.
4. Enlists Your Email Subscribers
If you have an e-mail list, you have the perfect resource for promoting your Facebook Videos. Research suggests that embedding videos in emails can improve click-through rates by 300%.
If preferred, you could link to your videos in your emails and drive traffic to your Facebook page. Either way, each and every person in your e-mail list could be a potential viewer or follower.
5. Add the Title as a Frame
Using the title as a frame is one of the easiest and most effective ways of communicating the purpose of the video. It’s basically an opportunity to hook their attention in an instant and keep them eager to watch. For consistency, stick with the same fonts, colors, layouts, and so on with your title frames.
6. Add a Caption
Keep things concise and to the point, rather than attempting to describe the video in its entirety. One study suggested that 60 characters are just about right if the goal is to increase Facebook Video Views.
Likewise, a brief caption can also be great for boosting engagement. Feel free to experiment until you find what works best for your target audience.
7. Buy Facebook Views
Each of the above is an important and valid technique for boosting Facebook Views long-term. If you’d prefer not to hang around, buy Facebook views online from the experts at Media Mister! Our team of experts has successfully delivered millions of Facebook video views to more than 10,000 customers, making us one of the top-rated sellers in our field.
When you buy Facebook Views from us, you immediately present your content as more credible, relevant, and popular. Your content becomes easier to find, and those who find it are more likely to take it seriously. All for a rock-bottom price and available on-demand from Media Mister!