Instagram is a social networking service that allows users to upload media, share and engage with others. It has become a popular platform for celebrities, entrepreneurs, models, artists, and brands to connect with their followers. With over 1 billion active users, it’s no surprise that creators and businesses are constantly looking for ways to get noticed on Instagram.
The platform’s algorithm is designed to promote content that is relevant and engaging, so understanding how to use it to your advantage is key. Whether it’s through trending hashtags, stunning photos, or engaging videos, getting noticed on Instagram requires a strategic approach.
In this guide, we’ll explore the best practices for standing out on this social media platform and achieving your goals. So, let’s dive in and learn how to get noticed on Instagram.
14 Top Tips to Get Noticed on Instagram
If you’re ready to finally reach your wildest content creation goals, check out our top tips to get noticed on Instagram and take your page to new heights.
1. Create an Eye-Catching Aesthetic Brand
Instagram is all about visual engagement, so you need to be memorable in comparison to other users and brands on the platform. It helps to try and maintain a theme or brand aesthetic on your profile to keep your photos and filters looking consistent and visually pleasing.
Each element of your page should complement the next and hold the viewer’s gaze. Whether you run a professional or personal profile, make sure it’s set to public to make it easier for users to engage with your content.
2. Understand Your Target Audience
If you want to improve your chances of getting noticed on Instagram, you need to make sure that the type of content you post resonates with users in your niche. To do this, you need to consider their age, gender, location, and interests, so try to collect as much demographic data as you can.
By gathering more details about your target audience, you can customize your messaging to better connect with them, resulting in increased engagement and visibility.
3. Post-High-Value Content
When you create content that evokes an emotional response, you get that much closer to forging a connection with your audience. One of the best ways to ensure your audience feels connected with branded content is to include an inspiring element or something that might encourage sharing with other users on the platform.
You can create relevant content that addresses deeper topics in a much more digestible way, like short snippets of behind-the-scenes footage or even put together simple tutorial videos that will provide value to your audience.
If you aren’t sure where to begin, try to brainstorm some of the most common areas of confusion in your industry/niche and start making some infographics!
4. Focus on Quality Content
If you want people to pay attention to your Instagram profile and learn more about any product or service you might have to offer, you need to create high-quality content that embodies your unique brand.
Think about your Instagram like a portfolio— The greater the effort you invest, the more respect and attention you will receive from other brands, and the higher your likelihood of catching the attention of the appropriate individual. So do your best to make it as compelling as possible.
Upload High-Quality Photos & Videos
It shouldn’t come as a surprise that higher-quality images and videos are going to perform better on the platform. Do your best to upload your posts in the highest resolution available to you.
Share Multiple Images at Once
Use the image carousel feature to show behind-the-scenes content and anything else that might take a few photos to really show everything. When you share multiple photos at once, you avoid cluttering your feed with too much of the same thing.
5. Find the Best Times to Post
Like any other social platform, it’s a lot easier to stay on top of everything when you plan ahead of time with a content calendar and schedule your Instagram posts. You can’t just post once a day and expect to see results, and you need to have a strategy in place and post at the best times throughout the day.
If you ask marketing experts, the best time to post on Instagram can vary depending on your audience, so make sure you take all factors into consideration. As a rule of thumb, you should try to post when your followers are online since the algorithm favors recent posts.
Until you have more audience insights, you can post at these general peak times:
- Monday at 12 PM
- Tuesday and Saturday at 9 AM
- Wednesday and Thursday at 11 AM
- Friday at 2 PM
- Sunday at 7 PM
6. Upload Consistently
If you want to improve your recognition and keep your followers thinking about you, you need to stick to a consistent posting schedule. The more you prove to your followers that they can rely on you, the more engaged they will become.
Don’t forget about the algorithm either—if you want to show up with other Instagram accounts in the suggested feed, you need to upload content regularly. Keep in mind what your photo grid looks like as a whole and try to use filters that use similar colors and bring a sense of unity to your profile.
7. Add Strong CTAs in Your Captions
It’s one thing to put content out there, but are you engaging your audience in a way that encourages them to interact? One of the most effective ways to get noticed by users is to incorporate calls to action in your posts.
Not only does it demand attention, but it guides users to connect with you in a more valuable way. You can ask your audience to share your posts to their stories, tag friends in the comments, and do anything else that helps you get noticed.
8. Use Popular Hashtags
One of the most effective ways to target Instagram users is with relevant hashtags. Do some research and pick ones that make sense for your industry, and try to include as many as you can. Customize hashtags for different posts as needed so you can keep up with trending topics and increase your chances of reaching a wider audience.
Of course, there’s going to be more competition on the most popular ones, so make sure you keep your content as visually engaging as you can so you stand out from the rest of the feed.
9. Utilize Instagram Stories to Get Your Photos Seen
You can’t always count on your content to show up on someone’s feed, even if they follow you. That’s why it’s so important to use ephemeral posts that appear at the top of your followers’ feeds.
Since the platform showcases popular content, make sure to share photos on your Instagram stories and even add links to your other social media channels if you want to reach a larger audience. Using the story feature allows you to connect with your audience in a more direct way and encourages instant interactions.
You can gain valuable feedback and build your presence on other social networks as you attract more people to your page.
10. Go Live on Instagram
Since you can’t really predict how the algorithm works, it’s important to share every form of photo and video content on the platform. When you go live, you can interact with viewers in real-time and create excitement about a new product launch or a project, or just take some time to connect with your followers to gain insights.
11. Interact with Others in Your Niche
You can’t expect anyone to support your brand if you aren’t actively participating in the community you want to be a part of. You might not realize it, but simply taking the time to respond to comments or participate in a conversation goes a long way.
You can even tag people in your posts or stories as a way to potentially forge some kind of collaboration with other influencers that helps you both gain more followers.
12. Run a Successful Contest
There’s nothing like a good contest to get an audience pumped up, and these days, there’s no shortage of giveaways on social media, and you shouldn’t miss out on the opportunity! To let followers participate, have them follow any relevant accounts, ask them to tag their friends, and even repost your contest to their own stories!
This will help you multiply your visibility and chances of making the event a success. When you’re able to offer people prizes, it provides a much stronger incentive for them to share your posts with friends or participate in your contest however necessary.
13. Analyze Your Competitor
You don’t need anyone to tell you how competitive social media is, but you do need to develop a strategy if you want to outperform your competition. Take some time to analyze your engagement metrics and try to identify any weaknesses or areas for improvement. Don’t be afraid to try new things and make changes until you find your personal groove.
14. Increase Your Post Shares
The more shares you have, the more eyes will end up on your posts, and the easier it becomes to engage a community that finds value in your work. Not only will it bolster your popularity, but you’ll be able to build credibility in your industry faster, making it easier to expand your brand and build the business of your dreams.
The fastest way to get more exposure is by buying shares for your page. Luckily, this is safe, secure, and simple when you work with Media Mister. You can buy Instagram shares from us that improve traffic to your profile. Using real accounts, your pages get the authentic engagement that leads to organic growth.
As long as you keep up the consistent and high-quality content, it’ll be simple enough to keep your new viewers interested and build brand supporters that will help you build a brand that stands the test of time.
Ultimately, if you want to get noticed on Instagram, you need to implement a strategy and stick to it. The most crucial component to your success is staying consistent with your content creation, so use the tips above to create your very own custom strategy.