Wondering how to get shares on Facebook and boost the viral potential of your posts? In search of the elusive secret behind generating hundreds, perhaps even thousands of shares?
As usual, let’s start with a few facts highlighting just how big of a big deal Facebook is:
- There are 1.49 billion daily active users on the platform
- 68% of US adults use Facebook. 51% of them use it several times a day
- Facebook adds 500,000 new users every day, or 6 new profiles every second
- Half of the internet users who do not use Facebook themselves live with someone who does
- Facebook takes up 22% of the internet time Americans spend on mobile devices
- 47% of Facebook users only access the platform through mobile
- Facebook accounts for 62% of social logins made by consumers
- Facebook now sees 100 million hours of daily video watch time
- Users generate 4 million likes every minute
The numbers are impressive, though in all instances represent a challenge shared by all Facebook users. Whatever it is you use Facebook for, you’re up against staggering competition from all corners.
As a business, figuring out how to get shares on Facebook holds the key to hitting the big time. When people share and recommend your content, they promote and distribute it on your behalf. More importantly, shares are what you need boost the likelihood of your content going viral.
But which of the available methods for encouraging users to share your content work best? Are there any quick-fix solutions to get Facebook shares, or is it a gradual process to chip away at?
How to Get More Shares on Facebook
Contrary to popular belief, there are no short cuts to fame and fortune on Facebook. Unless you’re willing to put in the necessary time and effort, it just isn’t going to happen.
Nevertheless, work hard on quality content of value to your audience and you’re already halfway there. At which point, it’s simply a case of ensuring it reaches all the right people.
Here are the 10 most effective techniques and strategies for getting more shares on Facebook starting today:
Choose the Right Post Type
Some types of Facebook posts naturally perform exponentially better than others. Prime examples of which being images, video clips, memes, and other visual media. The punchier and more engaging the post, the more likely it is to be shared. Focus on the instant gratification post type – i.e., those than deliver value in an instant.
Post Shareable Content
In terms of what makes content shareable, it depends entirely on the audience you are targeting. However, shareable content always needs to be relevant, unique and of value. It also needs to have some standout feature or characteristic that makes people want to share it. It could be something shocking, something funny, something controversial or something thought-provoking.
Post at Right Time
Again, posting at the right time means establishing when your audience is most active on the platform. Most Facebook audience activity peaks before and after office hours, along with weekend mornings, bank holidays, and so on. But there are exceptions to the rule, so it’s up to you to do the necessary research. The more active your audience is, the higher the likelihood of your content being shared.
Share More Videos
As things stand right now, no content is more impactful or engaging than video. Likewise, video content is being shared more readily than any other type of content. If you can create relevant and engaging videos of value to your audience, you’re golden.
Keep it Short and Simple
Once again, it’s worth emphasizing the point of keeping things as short and simple as possible. Most people dip in and out of Facebook with instant gratification in mind. They want instant-access entertainment to kill time – nothing too complex or in-depth. They also know that this is the content their friends and contacts appreciate, and they share it with them.
Encourage Shares via Contests & Offer
One of the best ways of encouraging people to share your posts is to run contests and giveaways. People in general are powerless against a freebie, even if what’s on offer isn’t particularly exciting. Don’t be afraid to ‘grease the wheels’ with the odd incentive here and there. It’s a small price to pay to have people share and promote your posts on your behalf.
Include a Call to Action
Time and time again, research has demonstrated the immense power and value of CTAs. If you want people to share your posts, you need to literally tell them to do so. Strategically positioned CTAs can make a huge difference to the shareability of most types of content. It’s the same with Likes, Follows and so on – if you want to get shares on Facebook, ask for them!
Use Eye-Catching Images
Accompanying textual posts with eye-catching images is a great way of making them stand out. It’s also guaranteed to boost engagement and the likelihood of your content being shared. Facebook is a predominantly visual platform, and the appeal of basic text is limited. Use images to enhance the appeal of your posts and treat your audience to unique and exclusive imagery.
Interact and Engage
Facebook users are inherently more likely to share and recommend content published by those they can relate to. Building trust and getting your audience on board means taking every opportunity to interact and engage. Respond to comments, join the conversation elsewhere and become a part of the community you want to appeal to. In doing so, you’re far more likely to generate organic shares and recommendations for your posts.
Buy Facebook Shares
Last up, the quickest way of getting things moving is to buy Facebook shares from a reputable source. This is really the only way to increase shares on Facebook instantaneously, and with zero effort involved on your part. Buying Facebook shares provides an instant exposure boost, ensuring your posts are picked up by as many people as possible.
The solution to getting more shares on Facebook is therefore to take a two-pronged approach. Quality content and generating engagement hold the key to boosting organic shares long-term. In the meantime, buying Facebook shares can be great for getting things up and running in the first place.
Just be sure to choose a reputable and recommended seller you can count on, if planning on buying shares. Unless the shares are 100% legit and come from active human-owned accounts, they’re of no value whatsoever.