Whilst the Facebook “Share” button may seem simple, the complexity of increasing shares is significant. That’s why a business page or individuals must create content that other social media accounts can enjoy. But it’s not always about the content. For businesses to get more shares on Facebook, they need a targeted audience that finds their posts interesting, posts at the right time, and gives a specific call to action.
When a user clicks to share, they publish a post, photo, or album to their own page to show they relate to it. But we know that businesses need to be connecting with their demographic; therefore, they must create relevant content.
Other ways users can interact are “Like,” “Comment,” or “Send a Message.” In turn, this tells the Facebook algorithm that the post is worth looking at and puts it out to more users.
Why are Shares important? Look at the current user statistics:
- There are 1.62 billion users on Facebook every day
- In 2021, 84% of US Millennials were active users
- 93% of Social Media Marketers use Facebook for advertisement
- Wednesday and Thursday, 11 am – 2 pm, are the most popular times for users
- 94% of ad revenue comes from mobile users
With the masses number of individuals using Facebook every single day, getting shares on your posts has never been more important than it is now, especially on mobile. Getting your content out there to 1.62 billion users and actively making content tailored to mobile will increase the traffic to your page, landing you more endorsements or sales.
How to Get More Facebook Shares?
The age-old saying of quality over quantity rings true when we think about increasing our Facebook shares. In essence, you must put yourself into the shoes of the user – why should they share a post to their timeline? With this in mind, let’s go through the strategies that you can use to get more shares on Facebook and create more insightful, converting content.
1. Choose The Right Post Type
Some types of Facebook posts naturally perform exponentially better than others. Prime examples of these are images, video clips, memes, and other visual media. With punchier and more engaging posts, your Facebook content will be shared amongst other pages and groups. Focus on the instant gratification post type – i.e., those that deliver value in an instant.
Other popular FB posts include:
- Questions posts – encourages users to answer the question in the comments
- Images – easily digestible for mobile devices
- Videos – keep users’ attention
- Link Posts – expand on an interesting story
- Giveaways – people love free things. It will keep them coming back for more giveaways
- Discount Offers – keep users returning and trying to find ways to save money
Simply, you need to give your audience something to do. Whether it be watching something, responding to a question, click on a link, or giving them free stuff – you must always give your viewers something to do as a result of your post.
2. Focus on Trending Topics
The best way to increase traffic to your page is through posting about relevant topics. Whether it be political, surrounding a movement, a sports event, or a controversial opinion, behind a keyboard and screen, people love to say what they really think.
Increasing your comments and shares triggers the algorithm to look at your Facebook engagement growth – it knows you’re posting content that is worth talking about. If people are searching for trending topics, and you’re producing content within that topic – your profile will be seen by many more users.
In turn, these users will share your content with their friends and other business pages because they know it is relevant to what everyone is searching for. A “trending topic” means that lots of people are searching for it.
If people know that others want to know about the topic, it is because something dramatic has happened that the whole world, or at least a big proportion of it, will find it entertaining. By tailoring your content to this, you’re likely to increase the number of shares, likes, and comments you receive.
3. Post Shareable Content
In terms of what makes content shareable, it depends entirely on the audience you are targeting. However, shareable content always needs to be relevant, unique, and of value. It also needs to have some standout feature or characteristic that makes people want to share it.
It could be shocking, funny, controversial, or something thought-provoking. Give your content a “wow factor” that other businesses or personal pages don’t have. But how can I create a ‘Wow-Factor’?
- Content that teaches – get your users to learn something they didn’t before
- Be entertaining – have fun by posting memes, gifs and opinions. Remember, your audience wants to know you’re a human being too. Connect with them so that you can build likeability and brand loyalty.
- Tailor your content to the seasons – creating content linked to holiday seasons increases users’ ability to have an emotional reaction to your content.
Whichever method you choose, think about if you were someone stumbling across the post. Would you learn something, find it funny, or relate it to a recent holiday? By doing this, you’re able to seem like there is another person at the end of the page rather than a mass-producing robot content.
4. Share More Videos
As things stand right now, no content is more impactful or engaging than video. Likewise, video content is being shared more readily than any other type of content.
If you can create relevant and engaging videos of value to your audience, you’re golden. BuzzSumo studied video content on Facebook, focussing on whether it created more likes, comments, or FB shares.
Whilst images were best for likes or comments; it was videos that performed best if you want users to share the content. It was found that in 951.48 interactions, there were roughly 200 shares. But you must share the video directly on Facebook to help your video go viral.
5. Use Eye-Catching Images
Accompanying textual posts with eye-catching images is a great way of making them stand out. It’s guaranteed to boost engagement and increase shares. How do you do this?
If you’ve got an article you’ve written, create an infographic to go along with it that shows only the main points. It gives enough information to intrigue the reader and helps them learn something new.
Don’t post unoriginal content. Be relatable, post original funny memes, and put the work into creating your own images to share on the platform – make sure to include your branding colors, logo, and name.
6. Include a Call to Action
Time and time again, research has demonstrated the immense power and value of CTAs. If you want people to share your posts, you need to literally tell them to do so. It’s the same with Likes, Follows, and so on – if you want to get shares on Facebook, ask for them! Strategically positioned CTAs can make a huge difference in the shareability of most types of con.
7. Post At The Right Time
Again, sharing your content at the right time means establishing when your audience is most active on the platform. Most Facebook audience activity peaks before and after office hours, along with weekend mornings, bank holidays, and so on.
In 2022, the best times to share your Facebook post are:
- Tuesday 9 am-1 pm
- Wednesday 9 am-1 pm
- Friday 9 am-1 pm
- DON’T POST ON SATURDAY
The more active your audience is, the higher the likelihood of your content being shared. But there are exceptions to the rule, so it’s up to you to do the necessary research.
8. Optimize Your Content for the Mobile App
We shared statistics relating to Facebook and mobile users. But just in case you missed it, 94% of ad revenue comes from mobile devices – you’d be silly not to cater your posts to the mobile audience. Here are a few ways you can do that:
- Make your content easy to read – short sentences and bullet points work well.
- Size your images to 560 x 292 px – you can do this on Canva.com
- Short headlines
- The first paragraphs should tease the user to read more
Your users will share a post more frequently when they can view the whole image rather than having bits cut off because it wasn’t the right dimensions. This doesn’t have to be just specific to Facebook but to all social networks.
When users have all the information available to them without having to scroll down or click another link – they are inclined to continue reading. The more they read, the higher the chance they’ll relate to the content. If they’re able to find the post entertaining or relatable, then they’re going to want to share it with their friends to talk about.
It is simple maths to understand that with every additional share you get, new traffic is brought to your page. This will dramatically increase the chance that you can sell your product or increase your brand image.
9. Keep it Short and Simple
Once again, it’s worth emphasizing the point of keeping things as short and simple as possible. Most people dip in and out of Facebook with instant gratification in mind. They want instant-access entertainment to kill time – nothing too complex or in-depth. They also know that this is the content their friends and contacts appreciate, and they share it with them.
10. Evoke a Strong Emotional Reaction
Human beings are inherently emotional creatures. Increase your FB account by designing content that elicits strong emotional reactions. There are many techniques that you can use to help you fit into your demographic. But to do this, you need to know your audience.
With different ages, cultures, and interests – as a business, you should know what your audience will find irritating, enjoyable, and completely abominable. By coupling posts that evoke strong reactions with trending topics, your number of shares will go through the roof.
11. Create Long Content Via a Blog Post
Writing long-form blog posts on your website and sharing them on your Facebook page helps to grow your audience. In a study conducted by Buzzsumo, a content marketing brand, those blog posts that were longer in length were shared more.
- 0-1000 words = around 5k shares
- 1000-2000 words = around 6k shares
- 2000-3000 words = over 7.5k shares
- 3000+ words = 8-9k shares
Although they are being accessed more by mobile devices, content longer than 1000 words is doing extremely well on social media. Our top tip is to make sure any blog post you’re uploading to your Facebook page is over 1000 words. This way, Facebook knows it isn’t a spam post or a link to an untrusted or unverified source.
12. Interact and Engage
Facebook users are inherently more likely to share and recommend content published by those they can relate to. Building trust and getting your audience on board means taking every opportunity to interact and engage.
Respond to comments, join the conversation elsewhere and become a part of the community you want to appeal to. In doing so, you’re far more likely to generate organic shares and recommendations for your posts.
13. Share Your Own Fan Page Posts
Fan pages have thousands of users actively commenting, posting, and engaging over a common hobby, interest, or cause. It’s a way for people to share similar interests and be a part of a community. These pages are great no matter what social media platforms they are living on – they have huge traction and even bigger communities.
The chances are, if you create your own fan page, you’re going to get more shares. Why? Because all the posts are geared toward those people who joined this page in the first place. What’s more? If your post is of quality, it will be shared on additional pages – increasing the traffic to your Facebook business or personal page.
People from the fan page will click on your post and realize that many of your posts are related. Or they may see many of your posts being shared on this page and realize that you’re worth following.
14. Ask People to Share Your Content
You must have heard the saying if you don’t ask, you won’t get it. Well, getting shares on Facebook follows that same rule. Sharing a Facebook post can seem like a big commitment to others. They may be thinking all of my friends will see this post; what if they don’t like it? Or what’s the point of sharing this?
It is a little-known secret that many of these users just need a gentle nudge to get them to share your posts. But you can’t just ask them – what’s the benefit for them? Here are some easy ways to incentivize fans to share your posts:
- Give free content in return for a share
- Give bonus content available on a separate page
People love FREE things. As a “Thank You” for sharing your posts – offer them some complimentary content that no one else has access to. It will encourage them to get others to share your posts for new content too.
15. Encourage Shares via Contests & Offer
One of the best ways of encouraging people to share your posts is to run contests and giveaways. People, in general, are powerless against a freebie, even if what’s on offer isn’t particularly exciting. Don’t be afraid to ‘grease the wheels with the odd incentive here and there. It’s a small price to pay to have people share and promote your posts on your behalf.
16. Buy Facebook Shares
We understand that you don’t always have the time, effort, or money to create shareable posts. Or if you do, they don’t always go viral the way that they should. As much as you can, try to create the best posts – sometimes, it is just a bit lucky whether you go viral. The cheapest and fastest way to get more shares on your Facebook posts is by buying them.
When you buy shares, you can reach a huge audience and gain visibility. The best place for you to purchase Facebook shares from Media Mister, which is one of the best-selling platforms that provide high-quality post shares that organically reach users on your posts and increase your engagement rate.
Buy Facebook shares from us in order to have fast delivery of your content being shared with real accounts. We have different types of Facebook shares; Whether it’s a post, photo, album, or website link, we do it all. So Buying Facebook shares gives you the possibility to be shown to the world.
The solution to getting more shares on Facebook is, therefore, to take a two-pronged approach. Quality content and generating engagement hold the key to boosting organic shares long-term. In the meantime, buying Facebook shares can be great for getting things up and running in the first place.
Just be sure to choose a reputable and recommended seller you can count on if planning on buying shares. Unless the shares are 100% legit and come from active human-owned accounts, they’re of no value whatsoever.