Contrary to popular belief, it’s rare for a TikTok creator to achieve fame and fortune overnight. Every now and again, TikTok videos go viral and make their publishers instantly famous. For everyone else, figuring out how to get TikTok famous is all about hard work and perseverance.
Getting famous on TikTok means publishing quality content and working towards becoming a genuine TikTok influencer. Viral TikTok video can speed things up, but it’s impossible to predict what will go viral and when. Instead, you need to become a popular and credible content creator with an engaged audience of active users.
Though creating content is only half the battle – you also need to promote your videos and market yourself as actively as possible.
How to Become Famous on TikTok?
Instead, you need to focus on the kind of high-quality content that enables you to build a massive audience of active and engaged followers—the kinds of popular videos that make you an influencer and authority in your own right.
Always remember that the more followers you have, the more popular, credible, and appealing you look. With this in mind, here’s how to win on the world’s most on-trend social media app right now:
1. Create a Better Bio
First up, how often do you show any time and attention to your TikTok bio? Once a year at best? Maybe never? You have to assume that when somebody takes an interest in your content, they’ll also check out your bio. At which point, they’ll decide whether or not to stick around.
You are learning how to make TikTok famous means focusing on the total package. Not just the content you publish, but the way you present yourself to your target audience. Precisely where a quality bio can make all the difference.
2. Post Every Day
Posting often is also essential, irrespective of the type of content you post. Be it long or short-form content, you need to provide plenty of it. Long spells of silence on platforms like TikTok can be fatal. TikTok’s primary demographic has a notoriously short attention span.
People expect to be more or less bombarded with a constant stream of quality content to keep them entertained. If they cannot fulfill this requirement from you, they’ll do so elsewhere.
3. Upload a Better Profile Picture
Your profile picture sends an important message about who you are. It’s all about first impressions, so you need to make sure yours is the right one.
A good profile picture is an image that is personable, professional, and at least a little intriguing. It should tell a story about the person behind it at a glance. This may sound simple, but it can nonetheless make all the difference in the world.
4. Go with Current Trends (If Relevant)
Hopping on every bandwagon that comes your way is not always the way to go. However, leveraging the popularity of current trends where possible is essential. If something viral is happening on TikTok that you know your target audience will be into, go with it.
But if it is something that’s unlikely to be of any interest to those you are targeting, think twice. Trends come and go on TikTok by the day, so you won’t be waiting long for something new to come along.
5. Get More Views
Figuring out how to get more TikTok views is essential. Not just to monetize your channel but to continue pushing you closer to genuine fame and influence, getting more views on TikTok means following a few simple yet effective rules at all times.
Use trending hashtags, publish content that is 100% unique, promote your content aggressively, join the conversation, and so on. It’s also possible to purchase TikTok views to steer things in the right direction, but posting the right content for the right audience at the right time is where the magic lies.
6. Network with Other Influencers
Influencers basically spend their time endorsing the products, services, and content of other publishers. If you can get any other influencers on board with what you do, you’re pretty much golden. Something that shouldn’t be too difficult to achieve if your content is up to scratch.
They showcase your work to their extensive audience of followers, they recommend you, and they generally send an influx of interest your way. All of which should be possible to arrange with no payment necessary, if they are genuinely into whatever it is you do.
7. Identify Your Target Audience
This should actually be your number-one priority – getting to know your audience in-depth. If you don’t fully understand those you are targeting, the rest is inconsequential. On platforms like TikTok, you cannot please all of the people all of the time.
Instead, you need to define the kind of person you are targeting and produce content exclusively for them. Find out what makes them tick, why they use platforms like TikTok, and what you can offer them that nobody else can.
8. Post Valuable Content
Much as this sounds ambiguous, it is actually a fairly well-defined guideline. Each and everything you post needs to have some kind of clear and definable value. Is it educational? Perhaps informative? Inspiring and motivating? Shocking and controversial?
Downright hilarious? Unique and unexpected? Posting simply for the sake of posting is a recipe for failure. If you want to be taken seriously on TikTok, everything you post needs to be of genuine relevance and value.
9. Collaborate with Brands
Collaborating with brands can be great for both boosting your profile and making money at the same time. It’s essentially the same as hooking up with influencers, only in this instance, you get paid. You basically offer to feature, recommend or simply include branded items in the content you publish.
The brand sponsors you with the agreed payment, and your brand-sponsored content instantly looks more legit. Just don’t get too carried away with the sponsorship, or you might lose trust and credibility with your target audience.
10. Engage Users in Your Niche
Engaging users within your niche means just that. TikTok should never be approached as a one-way communication platform. Quite the opposite, as you should be doing everything you can to join the conversation. Make an effort to do everything you would like others to do for you in return.
Follow other publishers within your niche, leave comments, let them know you appreciate their work, and so on. Embrace the reciprocal aspect of ‘social media at all times, becoming a part of the community you’re looking to hook with your content. If you’re serious about becoming TikTok famous, engagement is everything.
11. Promote on Other Platforms
You are getting your content seen by as many people as possible means promoting it aggressively. If you are active on TikTok, you’re probably using a whole bunch of other social channels. In which case, you need to make sure you use them to your advantage.
Each time you post something on TikTok, promote it elsewhere. Invite your Facebook, Twitter, Instagram, and LinkedIn audiences to check you out on TikTok. Post links, direct them to past videos from your collection, and make it as easy as possible for them to find you on TikTok.
12. Optimize Content for Your Audience
Last up, content optimization in this instance means following a few simple rules. Examples include keeping your videos short, posting when your audience is most active, and using the right hashtags. It also means focusing on topics of genuine interest to your audience and shooting locations you know they’ll be interested in.
Essentially, you need to put yourself in the position of one of your viewers and make a ‘checklist’ of everything they want, need, and expect. After which, you can begin the process of making it happen.
As touched upon back at the beginning, getting TikTok famous is not something that happens overnight. It takes time, effort, and perseverance to start pulling in meaningful profits on TikTok.
But as so many top-earning influencers have demonstrated over the years, it’s a small price to pay for the rewards on offer. You cannot force your way to popularity, but you can build a credible presence if you really commit yourself.