I am looking to learn how to get verified on TikTok? I was wondering how that elusive blue verification badge could boost your performance? If so, you’re certainly not in the minority. It’s the aim of almost every ambitious TikTok creator to achieve account verification. Verified users are those that TikTok itself recognizes on the basis of quality output and popularity.
Hence, to get your TikTok account verified is to benefit from the ultimate seal of approval. Unfortunately, TikTok’s Creator Launch Team is extremely selective when granting verification. Verified accounts exist primarily to prevent people from copying or impersonating others on the platform.
Hence, TikTok is not in the habit of handing out verified status to just anyone. But when you consider the potential benefits of account verification, the effort involved in making it happen is more than worthwhile.
What Is a TikTok Verified Badge?
As touched upon above, the blue verification badge shows others you are the real deal. Verification may be granted to a company’s official brand page, to a celebrity or famous face, to a politician, or simply to a high-profile publisher.
It is essentially a status symbol, which shows TikTok and everyone else that you’re a creator to take seriously. One that’s original, authoritative, and engaging.
Unsurprisingly, this immediately gives your profile and your content the kind of clout that can make all the difference. Your videos become more appealing, your profile looks legit, and your popularity snowballs.
Research has shown how verified TikTok profiles are so much more attractive to potential followers than unverified profiles. Just as content that comes from verified creators always performs better, with more views, shares, and viral potential. Getting verified on TikTok isn’t easy, but the difference that a little blue badge can make is remarkable.
How to Get Verified on TikTok?
First things first, you cannot buy TikTok verification period. If anyone claims to be offering verification for cash, you’re looking at a scam. Even if the seller seems legit and the price is reassuringly high, paying for verification is not an option. The only way to qualify for verification is to meet the criteria set out by the TikTok Creator Launch Team.
You can request verification, but there is no structured application process as such. Instead, TikTok is constantly on the lookout for creators and publishers worthy of verification. If you genuinely feel you are worthy of verification, feel free to reach out to the team. Though it is unlikely you will receive anything other than a standard bot-generated response.
A short while back, one of TikTok’s most senior figures went on record to discuss what publishers need to do to qualify for verified status. Specifically, she highlighted the following as the most important requirements that need to be fulfilled:
1. Growing Watch Time
Somewhat vague, but confirmation that your channel’s total watch time needs to be on the increase. No specific information was given as to how fast, but getting more eyes on your videos more often is clearly essential.
2. Consistent Follower Growth
TikTok apparently takes no prisoners where growth is concerned. In order to qualify for verification, you need to be adding between 500 and 2,000 new followers to your account each day. Something that calls for a proactive strategy targeting the fastest possible audience growth simply to meet TikTok’s basic criteria.
Also important to TikTok is activity, which basically means staying active and keeping things moving. Publishing quality content on a regular basis is essential, but so too is engaging with other people’s content and joining the conversation.
4. Viral Content
The most engaging content on TikTok is always viral content. Going viral isn’t something you can expect to do with everything you publish. Nevertheless, TikTok always shows preference to publishers with a history of viral videos.
Achieving each of the above should be fairly straightforward for those who are already famous on TikTok. For everyone else, it’s a case of putting in the work needed to make things happen the old-fashioned way.
How to Increase your Chances of Getting Verified on TikTok?
Thankfully, there are plenty of ways you can get in TikTok’s good books. Ultimately, anything you can do to present your profile and content as legit could work in your favor. For anyone pursuing verified status on TikTok, each of the following is a good place to start:
1. Engage With Other TikTok Users
Once again, TikTok also keeps a close eye on account activity. The Creator Launch Team wants to see evidence of publishers who make an effort to become part of the community.
Or, to put it another way, those who acknowledge and embrace the ‘social aspect of social media. Verification is not going to happen if you adopt a passive approach to your TikTok strategy.
2. Produce Great Content and Publish Consistently
As you’d expect, nothing matters more to TikTok than high-quality content. Engaging videos form the backbone of everything TikTok is about. Whether entertaining, educational, informative, or amusing, it’s quality that matters most. The more quality content you publish on a regular and consistent basis, the higher the likelihood you’ll be granted verification.
3. Get Yourself in the Press
Verified status is much easier to achieve if you’re already famous. Or at least, if you’re well known for some reason or another. Getting yourself (or your business) mentioned in the press can therefore be a great way of appealing to the TikTok team.
All of which can be as easy as submitting well-written press releases and newsworthy content to as many sources as you can.
4. Get Verified On Other Platforms
Does TikTok check out your other social media accounts when considering you for verification? Of course, they do, which is where being verified on other platforms can help.
Research has shown that to get verified on Instagram, Twitter, Facebook, and elsewhere is to boost your chances of getting verified on TikTok. Thankfully, getting verified on these other platforms isn’t nearly as tricky as earning TikTok verification.
5. Follow the Rules
Last up, to break the rules even once at TikTok is to be flagged as one to watch for all the wrong reasons. Understandably, rule-breakers are rarely given a second thought where verification is concerned.
You, therefore, need to ensure that you abide by the platform’s Community Guidelines and Terms of Service at all times. Tread carefully, as even the slightest oversight could cost you big.
Is there a shortcut to achieving verified status on TikTok? Unfortunately, the answer is nothing close. The sheer popularity of TikTok enables its moderators to be relentlessly selective with who qualifies for verified status. Which is what they are, picking out only those who meet their strict criteria.
It takes time, effort and patience to become TikTok verified. But once it happens, the benefits more than justify the input. Nothing brings more authority to a profile or credibility to a video clip than the blue tick. Best of all, just as long as you play by the rules, TikTok verification is permanent.