With roughly 15 million active content creators, YouTube has proven to be a pretty competitive space. Therefore, now more than ever, if you want to stand out on the platform, you must improve your content marketing strategy. One of the best ways to do that is by fostering a genuine connection with your viewers through the YouTube community tab.
The direct interaction through polls, community posts, images, and behind-the-scenes updates transcends the passive viewing experience, fostering a two-way relationship.
Simply engaging with your audience enhances viewer loyalty, allows new users to find you, and encourages feedback on what they like or don’t. But how do you get a YouTube Community tab? Read on to find out how to get yours and how to use it to drive engagement for your channel.
What is YouTube Community Tab?
The YouTube community tab is a feature within the platform that empowers content creators to go beyond the confines of traditional video uploads. It allows creators to create an immersive experience to encourage deeper engagement and connection with their audience.
With the YouTube community features, creators can spark conversations through polls, text-based posts, images, and even behind-the-scenes updates. The whole point of the community is to encourage a strong sense of community through direct interactions and communications between the creators and their subscribers.
How to Get a YouTube Community Tab?
You need to meet specific eligibility criteria to get the YouTube community tab and unlock its advanced engagement features. That includes:
Minimum of 500 Subscribers: This requirement is a benchmark set by YouTube to ensure that creators have an engaged viewership ready to participate in the discussions and interactions facilitated by the Community Tab.
Activate the Advanced Feature on Your Channel: Besides subscriber count, you can simply gain access to the Community Tab by enabling the “Advanced Features” on your YouTube studio.
Verification: To gain access to the Community Tab, you also need to verify your identity. There are three things that YouTube considers. Either you can have a reliable channel history or choose to verify your identity through a video verification or add a valid Identification Card.
While the 500-subscriber threshold may seem like the most challenging part for most people, not so much if you purchase YouTube Subscribers from Media Mister. The best part is that we go the extra mile to ensure you get 100% authentic YouTube subscribers at an affordable rate, giving you value for your money. Also, we have a refund guarantee for your peace of mind.
Where to Access the Community Tab on YouTube?
Locating your Community Tab is easy and straightforward. Simply go to your channel’s homepage, and you will see the community tab located next to the videos and playlists tabs. So, here’s a step-by-step guide to easily access the Community Tab:
Visit YouTube: Open your preferred web browser and go to www.youtube.com. Make sure you’re signed in to your YouTube account.
Navigate to Your Channel: Click on your profile picture or avatar in the top-right corner of the YouTube homepage. This will open a dropdown menu. From the menu, select “Your channel.”
Explore the Tabs: On your channel’s homepage, look for the tabs just below your channel banner. You’ll typically see tabs labeled “Home,” “Videos,” “Playlists,” and “Community.”
Click on the Community Tab: Locate and click on the “Community” tab. That will lead you to your Community Tab, where you can see all your community posts.
Best Practices to Use YouTube Community Tab
If your channel is eligible for the YouTube Community Tab, you have more potential to continue growing your business through this feature. Keep scrolling to explore the details!
1. Share Behind-the-Scenes Clips and Updates
The community tab is the best place to build connections by sharing content, including behind-the-scenes clips. That gives your audience an exclusive glimpse of your creative process as they see your informal side. Your brand is probably already super polished and always camera-ready.
To stand out, you can use this section to let your users see a more down-to-the-earth version of your channel. For instance, you can share a clip showing your preparations for the shoot. That simple footage could spark your subscribers’ curiosity about how you create your content.
It evokes your audience’s attention as they anticipate the product’s or video’s launch. Additionally, such videos build an emotional connection with you as you create your content.
2. Utilize Shoutouts Effectively
Another useful technique that you can use in your community tab is using the @mention feature. That allows you to give shoutouts to your audience and show appreciation for their efforts. Remember, it’s all about building a community and a strong bond with your followers.
Acknowledging your dedicated followers is an incredible way to build a strong connection with them. That said, you can give one shoutout to your followers who’ve been with you through the journey since day one.
Additionally, you can ask your audience to subscribe to one of your long-time followers trying to build their YouTube Page. That will create unwavering loyalty from your followers, who also feel you care about their success.
3. Harness the Power of Promotion
The community tab is an excellent place to promote older videos, merchandise, or products you want to sell. Before the community tab, getting your audience excited about an upcoming event was quite challenging.
Most creatives use social media platforms to build up anticipation of an upcoming event. Now, YouTube’s community tab makes pre-promoting videos an easy task. You can upload a thumbnail picture and add some words to encourage people to watch your latest videos.
Additionally, you can use the community tab to promote an upcoming event, such as a Livestream. That will let your audience know about it ahead of time and create that much-needed anticipation hence skyrocketing your views when you finally go Live.
4. Create Polls Frequently
Polls are often used as a way of engaging with your audience in the community tab. Polls will help you gather real-time feedback from your audience about shorts, videos, and live streams. Community polls are an easy way to get your audience involved with your channel.
Through these polls, your audience feels more involved in decision-making. Moreover, polls don’t necessarily have to be about your channel. Technically, you can create a poll as an exciting way to spark a discussion among your audience or even to give your fans a voice.
5. Offer Exclusive Content
Most people online will always resonate with the idea of exclusivity, offering something that’s not available anywhere. In fact, your followers are more than willing to pay any amount for that single idea.
However, if you simply repost content that’s available on Instagram or other social media platforms, people will not see the need to check what you have in your community post. You have to ensure content in your YouTube community is not accessible to other followers on different platforms.
There’s no better time to start building your YouTube community than now. After all, we’ve seen from this article that an engaged YouTube audience can exponentially boost the growth and success of your channel.
Well, that’s because an engaged audience will watch more of your videos, share your content with their network, and keep coming back for more. That said, leverage the YouTube Community Tab today to create an engaged audience and build a loyal community around your brand.