LinkedIn is a professional networking platform with over 840 million users that allows them to connect with colleagues, industry professionals, and potential employers. It is a powerful tool for building a personal brand and expanding one’s professional network. It’s no wonder everyone wants to know how to go viral on LinkedIn!
Going viral on LinkedIn can have a significant impact on a brand’s visibility and credibility. By creating engaging, shareable content, LinkedIn user can quickly expand their reach and build an audience receptive to their content marketing. This can lead to increased leads and business opportunities for individuals and B2B companies.
Additionally, having a large following on LinkedIn can also help position a user as a thought leader in their industry. In this blog post, we will dive into some effective tips to help you create viral content on LinkedIn.
By understanding the key elements that make content shareable and leveraging the unique features of the platform, you can increase your reach to millions of users and grow your professional network.
13 Proven Methods to Go Viral on LinkedIn
LinkedIn is huge. When you go viral on it, the benefits to your business can be huge, too. So pay attention! Here are the 13 best ways to ensure your LinkedIn content goes viral!
1. Optimize Your LinkedIn Profile
A solid LinkedIn profile is essential to build authority in your field and increasing your visibility to potential clients or recruiters. You should have a professional headshot as your profile picture, a headline that communicates your professional brand, and a summary that highlights your relevant experience and skills.
Each element of an optimized profile won’t make you go viral on its own, but a professional profile is the foundation of your credibility and authority. People will take your posts and comments more seriously if you look like a serious entrepreneur, making all your future LinkedIn activity more likely to go viral on their own merits.
2. Be Mobile Friendly
LinkedIn posts must be mobile-friendly because an increasing number of users access the platform via mobile devices. This means that a large portion of LinkedIn users are viewing posts on smaller screens and may have limited internet connection, making text posts optimal.
In addition, breaking your posts into short sentences with simple words will make them easier to read. You should also split the sentences up by adding a blank line between each. If they load quickly and are easy to read on a small screen, mobile users will be much more likely to engage with your posts.
3. Create and Share High-Quality Content
You can give value to your target audience when you educate them by sharing the thoughts and lessons you’ve learned through experience (or from other LinkedIn users!). If these insights are relevant to your target audience, you will earn credibility and build trust in the community.
Your growing reputation will ultimately lead to more engagement with your posts, increasing the chances of your content being seen by a wider audience. The key is to provide value consistently rather than focusing solely on promoting yourself or your business.
4. Post at the Right Time
Posting on the right days of the week during active hours can help increase the chances of your posts on LinkedIn being seen and shared, resulting in maximum engagement. The optimal days to post on LinkedIn are Tuesdays, Wednesdays, and Thursdays.
For many people, the most active hours are between 8 am and 10:30 am, but you need to account for the time zone of your target audience. If you share content at their most active time, you increase the chances of your content being seen by more people, leading to more shares and engagement, which can help your post go viral.
5. Use Hashtags Strategically
Using trending hashtags strategically on LinkedIn helps increase the visibility and engagement of your posts. The algorithm uses hashtags and keywords to determine the relevance of a post, so you can improve your hashtag strategy by researching relevant terms, limiting hashtags to 2 or 3 per post (so you don’t look like you’re spamming), and putting one in the headline.
Popular hashtags can help people go viral on LinkedIn by making their content more discoverable to users searching for specific topics. Additionally, when people engage with a post that includes a hashtag, that post is more likely to be seen by a wider audience, helping the content go viral even faster.
6. Create an Eye-Catching Hook
To attract engagement on LinkedIn, starting your post with an eye-catching hook that can draw the reader’s interest in the first 5-10 seconds is crucial. Attention spans are short, so you must make a strong first impression with a great headline and a powerful first sentence.
Remember, on LinkedIn, only the first 1-3 lines of a post are visible before the “see more,” so make those two sentences count as it’s your only chance to hook the reader and spark their interest. A compelling start can draw readers in, and the LinkedIn algorithm will consider its high-quality content, pushing it to go viral!
7. Be Active and Consistent
To build trust and credibility, it is essential to be authentic, post consistently, and stay focused on your niche. Additionally, it is crucial to engage and interact with your audience by commenting, sharing others’ posts, and participating in conversations.
Posting consistently, being real, and engaging with your audience help to build relationships, expand your reach, and increase engagement. You should also reply to comments, listen to feedback, and actively participate in conversations. By consistently doing all these things, you are more likely to get engagement which can lead to viral reach.
8. Use LinkedIn Groups Effectively
Starting and joining LinkedIn groups is vital as it allows you to connect with a community of people who share similar interests, goals, and challenges. To find relevant groups, you can use the platform’s search function, ask for recommendations, or check out the groups that your connections are a part of.
Being in groups can help you go viral by increasing your exposure and reach. Group members with whom you form a relationship will engage more with your content and share it with their own networks, and groups can be a great place to build your reputation as an expert in your niche.
9. Build Your Network
Building Network with industry leaders and influencers is a key strategy to boost engagement and reach on LinkedIn. Building connections with these individuals can help get your content out to more people, gain insights, and position yourself as a thought leader in your industry.
A network that includes industry leaders and influencers can also increase the chances of your content being seen and shared since any post of yours they engage with will become visible to their audience. Leveraging the visibility of other LinkedIn users is a powerful strategy to improve your performance and go viral.
10. Improve Your Visibility
LinkedIn views are one of the algorithm’s most important metrics to determine what content to promote. In other words, having a lot of views can convince LinkedIn to show your posts to a bunch more people and maybe even help them go viral! An often overlooked strategy for quickly and easily boosting your LinkedIn presence is purchasing views.
Buying LinkedIn views from Media Mister will not only save you time and effort but will also increase the reach of your content. We only provide views from real accounts, so you can rest assured that your purchase is safe and secure and will provide the quality views the LinkedIn algorithm needs to make your content go viral.
11. Tell a Compelling Story
A story that resonates with your audience will convince people to share it more, making it go viral. To ensure the widest distribution, focus on crafting a relatable, informative, and emotionally resonant story.
Use an engaging narrative and visuals to give it life and personality! Telling a compelling story on LinkedIn that showcases your vulnerability, personality, and relatability can help you stand out from the crowd.
In addition, being honest about your experiences, skills, and perspectives can help you build trust and credibility with your network. And don’t hold back! Being savage with your opinions leads to high engagement, which may help you to go viral on the platform.
12. Use Engagement Pods
LinkedIn engagement pods are groups of users, who agree to interact with each other’s content by liking, commenting and sharing posts. By participating in one or more of these pods, you can increase the visibility of your posts and gain more engagement from your target audience.
When you post content, members of your pod(s) will interact with your post, which will give it a boost for the algorithm and land it in front of the LinkedIn editors more quickly. The engagement will snowball, and when other users see that your post has a high level of engagement, they are more likely to help it continue to go viral.
13. Collaborate with Influencers
Collaborating with influencers and brands on LinkedIn can help increase the visibility of your content and reach a wider audience. Influencers and brands have a large, engaged following, and by working with ones related to your field, you can tap into their audience and expose your content to a new group of people in your niche.
Collaborating can also help you establish yourself as a thought leader in your industry, increase engagement and make your content more shareable and more likely to go viral. First, however, ensure that the collaboration is relevant to your audience and aligns with your personal brand.
Going viral on LinkedIn requires careful planning and consistent effort. Fortunately, our list of tips is here for you to consult as much as you need. Whether you need reminders about optimizing your profile and using hashtags or encouragement to get out there and interact with the community, our list covers every aspect of getting your content in front of as many eyes as possible!
But it’s also important to remember that going viral on LinkedIn is not just about reaching as many people as possible – you need to reach the right people. That’s why we encourage you to focus on building a network full of potential clients, customers, or employers that are interested in what you have to offer.
It’s not just about quantity; it’s also about quality. By focusing on building strong relationships with the right people, you will have an audience ready to take your content and run with it. Do you have any additional tips or insights to share? Are there any specific tactics or strategies that have helped you go viral on LinkedIn? Please feel free to share your experiences and ideas with us in the comments section.