So, you’re here to learn how to go viral on Pinterest. Let’s just start out by mentioning that it’s quite a sensible move you’ve made because getting your pins viral is an excellent way of boosting blog traffic and getting more views on your blog posts, which in some cases can even increase your revenue.
But when did Pinterest become a cornerstone in the marketing and social media world? Well, it all started when the number of dedicated Pinterest users started soaring, and the world finally learned that Pinterest is something more than just a platform to share aesthetic images.
Pinterest is all about ideas and concepts. People come to this platform to seek guidance and explore possibilities. From room designs to gaming pc builds, you can find the best ideas for every field on Pinterest.
Perhaps that’s the reason why this platform has over 450 million monthly active users. This number alone reflects the importance of pins and Pinterest, which attracts brands and influencers to join Pinterest to reach this vast potential audience.
Coming back to the point, let’s talk more about going viral on Pinterest and see how it can benefit you in different ways. Also, we’ve brought you some great tips that you can use to make your pins go viral. But first, let’s address the elephant in the room.
Benefits of Going Viral on Pinterest
At this point, some of you might be wondering how going viral on Pinterest is beneficial for me and why I should bother. Well, as we mentioned in the very beginning, making your pins go viral is an excellent way of getting more traffic to your site or blog.
If you’re uploading aesthetic and high-quality pins on the platform, they will eventually appear on someone’s smart feed, and they might chase down that image to its source, which could be a product on your website or a blog post.
Now, if it’s a product, it would increase its chances of getting sold, and if it’s a blog post, it will get more views which will increase your revenue through Google ad sense, etc. To summarize the benefits:
- Pins can redirect the audience to your website or blog and increase your sales or ad revenue.
- If your pins go viral, you’ll become popular on the platform and will be able to use that fan base to promote products, etc.
- Pins can help brands and influencers in marketing and generating buzz around them.
- Redirecting people to your social media platforms using pins can help boost the engagement rate.
All of these benefits are attractive, and anybody would be tempted to avail them, right? You can get them all if you manage to make your pins go viral, and the following tips will help you with that.
How to Make A Pinterest Pin Go Viral?
In this section, we present the compilation of golden tips that are going to cover all the factors which can help your pins go viral. All of them are tested and proven to be effective, so don’t worry about their effectiveness and apply them as soon as you finish reading this article.
1. Set Up Your Account Properly
Your first step should be to make sure that your account is set up well, so nothing can come in your way when you move further. Here’s what you need to ensure:
- When you signup, make sure that you have a business account and not a personal one because only business accounts get access to the analytics for pins.
- Your Pinterest account name should be the same as your brand name, so there’s no ambiguity and people can find your website or blog easily.
- Upload a clear profile picture that shows your face. Also, write about yourself and your brand in the bio section. Keep the bio easy to read and interesting enough to hold a viewer’s attention.
- After that, make sure to claim your website so you can check the analytics for your pins directly from your site’s dashboard.
Once you put a green tick in front of all these factors, it means that your account is set up properly, and now you can move on to the next step.
2. Create Viral Pins
Want to go viral? Create viral pins on Pinterest. Sounds simple, right? But it’s not, actually. To create an excellent pin that gets shared by people and goes viral on the platform, you’ll need to focus on a lot of different things.
First, you’ll have to come up with an innovative pin design. Forget those stock template designs and think of something aesthetic and out of the box – a pin that makes people stop scrolling their feed and want to share your image.
Remember that Pinterest is a platform that has a reputation for serving its viewers aesthetic and eye-catching content, so if you want your pins to go viral, make sure they are mesmerizing and enchant enough to hold a viewer’s attention.
The second is the idea behind the pin. There are millions of aesthetic images on Pinterest, which means that if you upload one more, it won’t make much difference. It means that you need to focus on the ideas too and make sure they are unique and out of the box.
A pin with an aesthetic image and original idea intrigues a user to click on it and follow its source, which leads him to your website. It increases your page views and thus your revenue too in the form of ad sense or a product sale.
3. Find And Use Keywords To Optimize the Pin
Entering the right keywords for your pin is very important to ensure that it reaches the right audience and gets shared by them to eventually go viral. Basically, when someone searches for a specific idea, they enter a keyword in the search bar and pick a pin from the search results.
It means that if you add relevant and trending keywords to your pin, your pin might also appear in search results when someone searches for those keywords, right? So, add as many keywords as you can in your pin so your pin can show up against one of them in search results.
4. Use Hashtag
Hashtags help the Pinterest algorithm in recognizing the genre of a pin and in recommending it to the right audience. Here’s how it works. For example, if your pin is about lifestyle and you have added the relevant hashtags to it, the algorithm will recognize them and will show your pin to the users interested in lifestyle ideas.
Let’s say if that interested audience liked your pins, they would share them with others and who knows, and your pin might go viral. That’s why it’s so vital for you to add all the relevant hashtags to your pins to increase their reach and chances of getting shared and going viral.
5. Use Photo Badges
Always add a photo badge/ your brand’s logo to all the pins you upload. Make sure to add it in a prominent spot where it is clearly visible to the viewers, and they know the origin of the pin and can search for your site or blog, even without chasing down a link.
6. Post Pins Properly
Just posting pins won’t make them go viral; you need to post them properly if you want your pins to end up on people’s smart feed and go viral. But what does it mean to post a pin properly? Well, if you’ve done the following things, then you’ve posted a pin properly.
- Make sure that the pin is aesthetic and eye-catching
- Added relevant keywords and hashtags to your pin
- Posted the pin on your board and shared all relevant boards
- Promoted your pin
- Shared your pin in group boards
- Participated in group threads and invited people to check out your pins
Now, we haven’t talked about some of the points in these bullets, but don’t worry, and we’ve covered them all further in the article. Just remember that this checklist needs to be all true if you want your pins to be posted properly and go viral.
7. Build Your Platform
You can either try to make people watch your content, or you can focus on building your audience and increase more Pinterest followers on your profile to get more shares. Having a dedicated fan base on Pinterest can really help you a lot is going viral.
Let’s say that you make pins relevant to gaming, and over the years, you’ve managed to build a strong audience of your own. Now, you won’t have to worry about trying to increase your pin’s reach. Instead, you can just ask your audience to share your pin.
They will heed your call and share your post, and thus your pin’s reach will boost automatically, and the more interested audience will see it. The point is that going viral becomes easier if you build an audience, so give time to your followers to form a fan base.
8. Host Discussions
Another way of engaging the audience and attracting people to your pins is by hosting discussions. Start a discussion on any hot topic and ask people to share their opinions on it. As more and more people will join the discussion, some of them will explore to see your pins.
This will increase the chances of your pins getting shared by the audience and thus going viral. Therefore, try to find interesting topics from time and time and hold discussions on them to attract a more interesting audience and increase your followers to go viral with their help.
9. Add A Pin It Button
Make sure to add a “Pin it” button to your posts to allow visitors to pin your blog post or image on their Pinterest account. Doing this step will increase your post’s number of shares and odds of going viral, so don’t forget to add a pin it button to all your posts.
10. Use Alt Text
Adding an alt text or alternative text to your image is necessary as it gives description to the image, and when someone pins your image on their account, the alt text starts appearing as that pin’s description.
That’s why try to spend time coming up with a short but wholesome alt text that can define your pin and make it easier for a viewer to understand the idea behind it.
11. Add Attractive Titles And Descriptions
An eye-catching title and an interesting description can play an important role in convincing someone to share your pin on their account. All of the pins that go viral always have a very catchy title that describes the concept of the pin in a few words, and the description does the rest.
So, impress your viewers with eye-catching titles and hold their attention with an interesting description to increase your pins’ reach and shares.
12. Promote Your Pins on Other Networks
How will your pins go viral if people won’t know about them? That’s why you need to share your pins on every possible platform within your reach to show your friends, family, colleagues, and community that you’re creating content on Pinterest.
You can start your promotional campaign with your usual social media platforms like Instagram, Facebook, Snapchat, WhatsApp, etc. Share your pins on these platforms with the link to your account, and ask friends to visit your profile for more interesting pins like this one.
You can also send the link to your account to your mailing list or add it to your email signature, so it can appear at the bottom of every email you exchange. The more you share your pins, the more people will know about them, and thus more chances of your pins going viral.
13. Repin Others Content
If you like someone else’s pins, make sure to repin them on your account (by manual pinning) and promote their content. This will help you in two ways. The first is that it will help you build relations in the community, and your peers will help you promote your content.
The second is that it will show your audience what kind of taste you have and what other artists you like. This is a step that will help you build your presence as an influencer and draw people’s attention towards your account and pins, which helps you in becoming a sensation.
14. Pinto Relevant Group Boards
All Pinterest users are well aware of what group boards are and how they work. Group boards are basically a place where you can find all the best quality pins relevant to a topic. For example, there are group boards relevant to gaming, lifestyle, K-pop, BTS, and many more.
Now, you can either form a group board of your own and share your pins there or pin your images to some other relevant group board. In both scenarios, it will present your pins in front of the interested audience who wants to see more relevant content on a specific topic.
So, posting your content on group boards can give you the necessary exposure and increase your shares and chances of making your pins viral in a respective category. (Tip: to find out the details about a group board, read the board descriptions to know about its genre and rules.)
Frequently Asked Questions
1. Why Are Pinned Important For Pinterest?
Like Instagram and Facebook have posted, Pinterest has pins. To become popular on Pinterest and get the audience’s attention, you must upload aesthetic pins on your account to get views and shares on them.
2. What Does It Mean When A Pin Goes Viral?
When a pin gets shared by enough people and becomes popular in a category, it is considered to have gone viral.
3. How Many Views Do You Need To Go Viral on Pinterest?
You need more than 50,000 views on your pin to make it go viral in a respective category.
4. How Much Traffic is Considered To Be Viral?
If your pin is getting more than 2,500 visitors a day, then it is enough traffic to make it go viral.