It’s no secret that the success of an android app depends on how many users install it on their devices, which puts figuring out how to increase android app installs on top priority for developers, and while you read this sentence, many are struggling to chase this very goal.
Surprisingly the relation between app installs and an app’s success on its success on Google play store is quite simple. When an app gets millions of installs, it climbs the app ranks and goes trending on the platform, and as a result, gets even more installs. That makes sense, right?
In 2013, when WhatsApp was launched, it successfully got the audience’s attention and got 500 million downloads, but it was just the beginning because, after that, it exploded. Thanks to the initial push from its downloads and installs, WhatsApp remained the top downloaded app in 2017 and 2019, with 924 and 850 million app downloads consecutively.
This case study is a classic example of why exactly you need app installs and how they encourage potential users to try the app and see why it has so many app installs.
So, if you’re planning to get this level of success for your app, then let’s see how to increase android app installs, using the most recommended tips that help push the ranking of an app and get more app installs.
How to Get More Android App Installs?
Recent reports show more than 3.48 million apps on the Google play store, which means that it’s not going to be easy for you to get those app installs you so desperately want, and you will have to fight for them.
Fortunately, the tips we’ve gathered today will help prepare your app for the fierce competition on the platform and stand out among millions of others, so apply them consistently if you want to see your app succeed.
1. Optimize Your App
You need to start out by optimizing your app to look better and more aesthetic, so it can attract and encourage users to install it. Following are some tips you can use for proper optimization of your android application.
Use an Attractive App Icon
Like viewers decide whether to watch a video after seeing its thumbnail. Similarly, users decide whether to install an app or not by looking at its icon.
If an app’s icon looks aesthetic and matches the title and description of the app, it would definitely invite users to install the app. So, get your app’s icon designed by an expert and follow the current trends in in-app icons to make them more effective.
Use Attractive Title
An app’s title should be attractive enough to make a user want to install it. For example, if you have developed a calculator and you name it Calculator, of course, no one will install it.
But if you name it Advanced Calculator 2022, it might be able to attract an audience. Therefore, always try to give your apps an attractive title that looks unique and grabs the audience’s attention right away.
Use Engaging Photos and Videos
Every photo and video you set as the preview of your app should be of high quality and attractive enough to intrigue a user to check it out. That’s why you should get those images and videos designed and composed by professionals so they look more impactful.
Write an In-Depth Description
Make it easier for your audience to understand what features they can expect from your application by writing an in-depth description. Basically, when a user starts looking for, let’s say, a calculator app, he gets tons of options, but he goes for one with the most features.
Now, he would only be able to judge it if you provide a detailed feature analysis in your description, right? So, try to go all out in the description section and describe everything related to your app in detail.
2. Advertise Your App
Marketing has always been a vital element of app promotion, and when you’re out there promoting your application, you should also make sure to advertise your app on several different platforms. Most app developers advertise their app on television or video streaming platforms like YouTube or Rumble, etc., to reach their potential audience.
You can also use the “App campaigns” feature of Google for advertising your app on the search engine and app store. You just need to start a new ad campaign for your app, set the audience you want to show the ad to, and let the campaign begin.
You will start getting more installs and engagement on your app as soon as the campaign settles in. However, advertising requires you to spend a lot of money on the marketing end, so be mentally prepared before applying this tactic.
3. Use Pop Options
Pop-ups can be annoying, but they are a great way of converting your website traffic into your potential users. All you have to do is set attractive pop-ups on your site that ask the visitor to kindly install the app and check it out.
You can also collaborate with other tech websites and pay them to set up pop-ups that promote your application on their website. In this way, you’ll be able to drive more traffic to your app, increasing its organic reach and potential app installs.
4. Ask for Ratings and Reviews
Whenever you purchase a product online, you see its ratings and reviews to judge whether it is worth buying or not. You need more reviews and ratings on your application for the exact same reason. It’s been observed that people install apps trusted and recommended by many users.
It means you need more ratings on your app to make it look legit and trustworthy. The most effective way of getting these two elements is by encouraging users to leave a review. You can set up pop-ups in your app that remind a user to kindly leave a review for your application.
Several app developers even offer prizes to those users who rate their app on the Google play store, and it’s an excellent tactic that yields the best results. Try any of these tricks to get as many ratings on your application so it becomes word of mouth on the platform and makes people want to download it.
5. Partnership with Influencers
Imagine if one of the first ones to install your app were stars like Kevin Hart or Will Smith, it would automatically become a sensation overnight because it got endorsed by well-renowned Hollywood celebrities.
Now, of course, you can’t get your hands on Hollywood celebrities, but you sure can reach out to some Instagram, YouTube, or Facebook influencers and collaborate with them.
Many social media influencers endorse an application to their massive fan following after signing a deal with the developers and charging them money for it. It sure costs some money to make a star recommend your application, but it’s worth it since it gives your application the exposure it needs and boosts its odds of getting installs.
6. Do Press Releases
Added a new feature in your application? Got some exciting news to share with your users? Make sure that you do that through press releases because they are a legitimate source of releasing information and represent authority.
Also, press releases are an effective way of declaring your rights for a feature, and it prevents any other studio or developer from copying it because you can submit your press release as evidence to the google play store to prove creative ownership.
So, not only the press releases are a great way of sharing information, but they serve as your partial patent and keep copiers away from your application.
7. Give Rewards for Reviews
An excellent way of encouraging users to leave a review is by offering a reward. In many games, users are given free points if they leave a good rating on the application, so you can try something like that as well to get more positive reviews on your application and build trust.
8. Do ASO
As an application developer, if you are not aware of the term App Store Optimization or ASO, you’re missing out on a lot. App Store Optimization is basically a series of steps you take to prepare your video for the Google play store, which increases an app’s searchability and visibility. Its basic two steps are given as follows:
Embedding Keywords: Find keywords relevant to the niche of your app and embed them everywhere in your application. Add them to your app’s title and description, so people can find them in the search results when they search for a related keyword.
Back Linking: Embed the links of your application on as many sites as possible to increase its Google authority and drive more traffic to it.
Adding high-quality images and videos, focusing on icon design, and encouraging leaving positive reviews, also help in increasing an application’s ASO, and we’ve described them in the above sections. You can go back and take a look at them again for more information.
9. Get Positive Reviews
Positive reviews on an application’s page instill trust in the hearts of potential users, so it’s better to have as many as possible. As discussed earlier, you need to encourage your audience to leave positive reviews, so you can build the reputation of your app and get more installs.
Positive reviews are also a great way to get on the radar of the Google app store algorithm and climb the ranks easily, so try to gather as many as you can on your application.
10. Promote on Social Media Platforms
It’s the 2020s, and you can’t even imagine a promotional campaign without involving social media platforms! If you want your application to reach more potential users and get installs, you definitely need to promote it on social media channels.
But the platforms you choose for the promotion of your application highly depend on their nature. For example, if you want to promote a gaming app, you should probably promote it on Twitch servers and gaming groups.
Similarly, if you want to promote an aesthetic camera or lifestyle app, Instagram would be perfect for that job. Of course, you can promote your app on all social media channels too, but it’s recommended that you focus on one platform for the best results.
11. Release as a Freemium
To get the initial mass on your app and attract the audience, it’s better to offer all the premium features of your app for free and set it as a “Freemium” for a while.
Through this tactic, you will be able to give the audience a taste of the true potential of your application, and once they get addicted, you can restrict those features again. It’s a classic trick of getting people interested in the app and securing more installs, so keep it in mind.
12. Build an Online Presence
You can’t get anywhere with your application without laying the groundwork and building an online presence. Use every platform at your disposal to promote your application and make sure that your app becomes word of mouth among the communities of its niche.
Aside from being necessary for your app’s promotion, online presence is vital for showing that your app has a solid background and is legitimate. And as we all know, the audience always goes for the famous apps that are well renowned in their communities, so you must build an online presence on all the social media platforms.
13. Buy Android App Installs
Developing an application is quite a laborious task, but it gets even more tiring when you have to apply dozens of tactics to make it successful. Now, we understand that it’s hard for many developers, but don’t worry, as you can always drop the tactics and buy android app installs.
Sounds better and easy, right? And it really is thanks to the top-notch services of Media Mister. What is Media Mister, you ask? Well, it’s simply the best service provider when it comes to purchasing Android app installs. Since 2013, these guys have delivered millions of app installs to several developers and have become the most trusted agency in the market.
Media mister ensures that you get Android app installs that are:
- Authentic and come from genuine Google accounts
- Delivered on time within the realistic time frame
- Within the money-back guarantee
- Targeted worldwide or come from a country of your choice
- Available in easy to purchase packages
As you are reading this article, thousands of apps are being uploaded to the play store. So, don’t waste any more time, and buy android app installs for your application from Media Mister as soon as possible to rise in this competition and beat your competitors.
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Engrave it in your mind that the quickest way of getting more Android app installs is to purchase them from Media Mister, so if you don’t get your desired results from tactics, make sure you visit their official website for the solution.