Although it’s not as easy to thrive on Facebook as it once was, many companies still use it today to market their products and services. Learning to increase engagement on Facebook is an important piece of gaining success on the platform because of the reach it gives you.
With high engagement on your Facebook page or posts, you get to increase your brand awareness, expand your reach to new potential customers, and raise your credibility. You’ll get featured more on the News Feed as well, leading to more people discovering your account.
With the right strategies, any marketer can drive engagement and increase the visibility of their page and posts. Luckily for you, our guide has all the best tips that will boost you to success on Facebook.
14 Guaranteed Tips to Boost Facebook Engagement
Rather than worry about the difficulties of getting people to engage with your Facebook page and posts, simply follow these guidelines for a quick path to success:
1. Know Your Audience
The best way to get people to interact with your content on Facebook is to tailor your posts to your target audience. Figure out who you’re trying to reach, and it’ll be much easier to actually reach them.
Whatever subset of potential customers you’re trying to target, they more than likely have a specific kind of content they’re seeking out on Facebook, so your posts should match what they’re seeking.
2. Post Engaging Content
People like to click on great content that’s highly engaging and relevant to their interests. Create posts that fit into your business’s niche and address some trending topics. The idea is for your content to be informative and entertaining posts.
Posts with images, videos, and other visual elements tend to perform better on Facebook. Consider incorporating these elements into your content to make it more eye-catching and shareable.
3. Post Frequently and at Right Time
Regardless of who you’re targeting, there’s sure to be a certain time your fans are online. In order to maximize engagement, it’s wise to find the best time to post when your audience is most likely to be active and publish good content then.
Using Facebook’s insights can help you figure out what times are best, and creating a schedule of posts will help you ensure they go out at the right times. Facebook’s algorithm will reward you by displaying your posts to more people, leading to better metrics.
In addition to nailing down the timing of your posts, you should publish them frequently. This will ensure that your followers don’t forget about you and make them look forward to your posts, as well as encourage them to share with their friends.
4. Boost Your Top Performing Posts
Facebook algorithms determine the success of content, with a preference for high engagement. Posts with more likes, reactions, and comments are more likely to appear in users’ newsfeeds. This is because Facebook aims to show users content they are likely to engage with and boost their experience.
So don’t just let your best posts go to waste; pin them to the top of your timeline to increase the chance that fans will see them and engage. You don’t want your business page to release great content that gets overlooked just because users didn’t see it.
5. Go Live
Facebook users love to watch video content, but not all video is created equal. A live video tends to perform 10x better than a regular video, and viewers pay three times as much attention on average.
Go live once in a while and have people watch and comment on your stream. The more viewers you scoop up, the better you’ll rank in Facebook’s search results, helping additional people find your page and interact with it.
6. Ask Questions on Your Posts
There’s nothing better than starting a direct conversation with your audience to build strong relationships with them. Asking users questions in your posts is a great way to invite them to talk, and you’ll start getting lots of engagements as they discuss more and more.
The more clever or thought-provoking you can make your question, the better. A great question will spark lots of discussions and get people to leave plenty of comments.
7. Add CTA in Your Posts
Including a call to action in your posts not only encourages people to click but to respond and engage as well. You want your followers to be so intrigued by your post that they feel inspired to take action and consume your next piece of content.
Having a relevant CTA also makes it simple for someone to continue finding your content, which is vital. It should be easy for users to discover more of your posts – if they don’t know where to go next, they might forget about your page and move on.
8. Use Facebook Stories
Facebook Stories are a clever way to get more engagement because they appear at the top of your news feed, meaning that you’ll bring more eyeballs to your post and increase the chances that people will engage.
Members are more likely to see Facebook Stories over other types of posts. Be sure to use some of your best content on these Stories so that you can impress people who aren’t familiar with your brand.
9. Run Contests
If one thing is true on Facebook as it is everywhere else, it’s that people love to win a prize. Host a giveaway that incentivizes users to click on and interact with your page. They’re highly likely to engage if it means they have a chance of getting something in return.
Adding some creativity to your contests is a great method of building hype. You can ask users to post potential captions for a certain image and reward the person with the best submission, for example. Ideally, people will get excited and tell their friends to join in.
10. Get Verified
Facebook pages that have a verified badge, or the blue mark next to a page’s name that indicates they have been approved by Facebook, are found to be more trustworthy than pages that don’t.
Page visitors feel safe when they see a brand has this verified badge, increasing their likelihood of engaging with the brand. Get your page verified so that people know they can trust your business.
11. Be Active in Facebook Groups
Your target audience is most likely congregated in some Facebook Group or another, so seek out groups relevant to your niche and get active in them. This will raise your brand awareness as people get to know you and see that you’re an expert in your field.
As you post content, include a link to your page so people can find you. You can also start a Facebook group yourself and invite users to join. Doing so will encourage people to engage with your page as you impress them with your expertise.
12. Upload More Video Content
Videos do particularly well on Facebook, so it’s important that you upload as much quality video content as you can. Some of the most successful brands on Facebook feature a variety of great videos on their page that attract and delight users.
Frequently post videos that align with your niche and add value to your target audience’s lives. Facebook favors native videos, so avoid simply posting video URLs. You want to upload your videos directly to the platform so that their visibility is maximized.
Additionally, it’s vital that you don’t post videos just to post them. Making a habit of posting weak video content that people don’t find engaging will just hurt your brand in the long run. Take the time to craft great videos, and engagement will follow.
13. Drive Traffic from Other Sources
Your target audience is sure to occupy a wide variety of social media platforms other than Facebook – inform people on other sites like Twitter, Instagram, and Reddit of your business page and show them the benefits they can get by interacting with you. It’s a best practice to include a link to your page on other platforms and in your email signature.
This will help new people find your Facebook page no matter where they found out about it from. Your website should link to your page as well. Driving traffic to your Facebook from as many places across the web as possible will enhance your reach and encourage more users to engage with your brand.
14. Buy Facebook Followers
Facebook followers are important for enhancing your engagement because they will interact with your posts and act as a mark of credibility for anyone who finds your page. However, it can take a long time to gain followers unless you buy them.
Purchasing Facebook followers is key because it’s easy and brings success much faster than any other way. It helps you build trust with your audience because they’ll see that many people follow you, inspiring new users to follow you as well.
Thankfully, buying followers is easy if you go with Media Mister, the top social media marketer in the industry that provides authentic followers from real accounts. Buy Facebook followers from us to create more engagement and see success quickly.
Businesses today struggle with increasing engagement on Facebook because they don’t know the right marketing strategies, but you can avoid this problem. By following these strategies and continuously analyzing and adjusting your approach, you can effectively boost engagement and grow your presence on FB.