In today’s digital age, LinkedIn has become a crucial platform for professionals to connect, network, and build their brands. With over 750 million users, it is a goldmine for businesses and individuals to expand their reach and influence. However, with so many users vying for attention, it can take time to stand out from the crowd and get noticed. This is where increasing engagement on LinkedIn comes in.
Engagements such as likes, comments, and shares are essential for boosting visibility and increasing credibility on the platform. When your posts receive high levels of engagement, they are more likely to appear on the feeds of your connections and beyond, leading to greater exposure and, ultimately, more opportunities.
Whether you are a business owner, a job seeker, or a thought leader, increasing engagements on LinkedIn can help you achieve your goals. In this article, we will explore some effective strategies to increase engagements on LinkedIn and take your presence on the platform to the next level. So, let’s dive in and discover how to increase LinkedIn Engagement!
16 Easy Ways To Increase Engagement on LinkedIn
With these tips and tricks, you’ll quickly boost your engagement on LinkedIn.
1. Make Your LinkedIn Profile Stand Out
To make your LinkedIn profile stand out, it’s important to start by optimizing your profile picture, Making your headline attractive, Customizing your profile URL, add a quality background image and summary section. Be sure to use relevant keywords and showcase your achievements and experiences in a concise and impactful way.
By implementing these strategies, you can increase engagement on LinkedIn and make a lasting impression on potential employers, clients, and colleagues.
2. Keep Your LinkedIn Profile Information Updated
Your LinkedIn profile is the one location where new visitors can learn all about your experience and expertise, so it’s vital to update it consistently. As you scan through your profile, ensure that your job descriptions are relevant and highlight skills, your contact information is up to date, and you have working links to any portfolio items.
A fresh profile will keep you well-positioned in search results, helping to draw in new visitors who can engage with your content.
3. Create Compelling Content
Creating captivating content will unlock higher engagement rates and more authentic connections. By posting quality content, you’re providing new and interesting ways for people to reach out and connect with you, earning you more engagements. Try creating some of these content types for LinkedIn:
Share Industry Information: You can position yourself as an expert in your field by sharing important news that’s relevant to your industry.
Tell a Personal Story: Sharing personal stories or moments is a nice way to show your personality and makes people more willing to interact with your profile and posts. With content like this, be sure to include attractive emojis and catchy headlines to draw people into the story.
Lead a Debate: By leading a debate on LinkedIn, you’re building a place for people to join repeatedly in a conversation and converse.
4. Post Native Videos
Posting native videos is a great method for gaining attention and interactions within your network. These videos are a form of rich media and are uploaded directly to LinkedIn rather than being shared from another third-party platform.
By sharing your content in this form, users will be able to play the videos right in their LinkedIn feeds, making it simple and easy for them to engage. As you develop native videos, try to post different lengths of videos for variety and always share videos that contain a grabbing image to attract as many people as possible.
5. Leverage Different Types of Content
Posting a variety of content on LinkedIn will keep things interesting for your current audience, help you appeal to new audiences, and ultimately drive more engagements.
Mix up the types of things you post to include blog articles, vlogs, case studies, reports, or stories that share industry statistics. Keep an eye on the current trends across LinkedIn to inform what kinds of content you should post.
6. Optimize Your LinkedIn Posts
To actually appear in search results and see higher engagement, you’ll need to strategically optimize your LinkedIn posts. First, never create text-only posts and instead opt for items that include images and videos that are more captivating.
Also, make the text as readable as possible by keeping the character limit short, breaking up large paragraphs, and writing easy-to-read sentences.
7. Use Right Hashtags
LinkedIn leverages hashtags to help users discover and follow conversations and content related to specific topics. When you add a hashtag to a post, it becomes a clickable link that takes people to a feed of all public posts that have used that same hashtag.
This makes your content more searchable and easier for users to find and engage with items that have relevance to their interests. To get more visibility on your content, search through the trending hashtags on LinkedIn. Choose hashtags that are relevant and add them each time you post on the platform.
8. Stick to Consistent Posting
For real success with your LinkedIn engagement, you’ll need to post consistently. A regular schedule of high-quality content presents new opportunities for people to interact, driving more engagement overall.
Ideally, you should aim to post at least once or twice a day in order to capture users’ attention throughout the day. To stay organized, consider using a content calendar to keep track of what and when you’re posting.
9. Make Sure Your LinkedIn is Mobile-Friendly
A LinkedIn profile that is mobile-friendly means that it can be easily viewed and navigated on mobile devices. This is important because more people are using their smartphones and tablets to access LinkedIn apps.
A visually appealing mobile-friendly profile ensures that potential connections, recruiters, and hiring managers can easily view and interact with your profile, helping to raise engagement.
10. Build More Followers & Relationships
The most vital way to increase your LinkedIn engagement is to boost your total number of followers and develop strong relationships with them. To achieve this as efficiently as possible, consider purchasing LinkedIn followers.
This method is by far the quickest and least stressful way to gain followers and expand the reach of your profile or company page, stand out from the competition, and grow your business opportunities.
You can buy LinkedIn followers from Media Mister, who provides followers from high-quality, active accounts and begin molding the professional image of you or your brand today.
11. Create & Join Relevant Groups
LinkedIn Groups are a fantastic tactic for forming quality relationships with your target audience and generating more engagements. You’ll want to find groups that are relevant to your professional interests and industry or create your own if one doesn’t exist.
Once you join, actively participate in these groups to establish yourself as a key member that others would want to engage with. These Groups can also help you get more connections on the platform, but also stay up to date on critical information and news in your career field.
12. Seek Recommendations
To drive more engagement to your profile, seek out recommendations from your clients and contacts. Recommendations on LinkedIn help you stand out from the competition, make you more attractive to potential employers, increase your overall visibility, and show social proof of your experience and expertise.
As your contacts recommend you, they’re engaging with your profile themselves but also providing a new way for others to engage as well.
13. Find Relevant Connections
The most direct way to get more engagements is to increase the number of relevant connections you have on LinkedIn. The more connections you gain, the more opportunities you create for people to interact and share your content and profile.
To find more connections with your audience, shift through your email lists, LinkedIn groups, or features like the LinkedIn Sales Navigator and Sponsored InMail.
14. Interact with Audiences
As you establish connections, don’t forget to interact with them as well. If you socialize with your target audiences, they’re more likely to communicate as well, which will drive engagement for both of you.
The easiest way to start is to respond to comments on your posts in a friendly and professional manner. You can also tag people in posts to prompt them to comment or like the content too. The more liking and comments that you can generate, the more engagements will increase.
15. Ask Questions In Your Posts
A simple method for encouraging engagement is to add questions in your LinkedIn posts. Not only does this make the content more personable, but it makes the reader more motivated to interact with the post. From here, you’ll be able to start a conversation and work to develop an authentic bond with that user.
Don’t be afraid to get creative with this tactic too. You can seek feedback in the post, ask an open-ended question, or challenge people to fill in the blanks of a sentence in the comments below.
16. Encourage Influencers
Influencers have a large following on LinkedIn and a strong understanding of how to earn audience loyalty, genuinely connect and earn engagements. Working with an influencer can be beneficial for you because they’ll allow you to reach a larger audience, establish credibility, generate new followers, and design a post on LinkedIn that will engage your target audience.
Use your posts or other people’s posts to communicate with influencers and encourage them to give feedback on your current content or work together to create new content.
As the number one social platform for professionals, LinkedIn is a powerful tool if utilized correctly. With high engagement rates, LinkedIn can help you further your career, develop important relationships, learn new skills and information, and land new business opportunities.
If you take the time to increase engagement on LinkedIn using these tips, you’ll be set up for success.