Twitter isn’t like other trivial social media platforms and holds a special place in people’s hearts, and that’s a fact because this platform has a strong base of over 330 million active monthly users that eagerly want to know how to increase engagement on Twitter.
See, that’s why brands, businesses, and influencers are striving to boost their engagement on Twitter, as they all want to be renowned members of a platform that entertains world leaders, politicians, renowned influencers, and philanthropists from across the world.
Also, having a strong Twitter handle gives them a chance to attract more audiences and boost their influencer or sales. So, getting more engagement on Twitter has become quite crucial over the years for the survival of brands and influencers in the social media game.
Now, since we earnestly want all our readers to climb the ladder of success on Twitter, in this article, we’ll show you how to increase engagement on Twitter and give you all the information you need to have regarding Twitter engagement.
What is Twitter Engagement?
Twitter engagement is defined as the interaction of a user with your tweet in any way So, basically, your engagement rate is affected when someone:
- Retweets your tweet
- Likes your tweet
- Comments on your tweet
- Clicks on the link you mentioned in your tweet
- Mentions you in some other tweet
A well-balanced combination of these interactions increases your engagement rate, and therefore you need to ensure that your tweets get more likes, comments, and Retweets, so you can establish your position on Twitter.
Why is Twitter Engagement Important?
At this point, some of you might be wondering, ok, I know what Twitter engagement is, but how can it help my brand rise on the platform or boost my influence?
The answer to this question is pretty simple! Twitter is a platform with more than 330 million active monthly users, and if you wish to increase your brand’s sales or your influence on social media, you just can’t ignore this massive audience.
If you manage to get enough engagement on your tweets, you will be able to reach more potential target audiences on Twitter, which can lead to:
- More brand exposure
- Boost in influence
- Increase in sales
- Driving more website traffic
- Drawing the audience’s attention on Twitter and other platforms as well.
If you’re on Twitter for fun and you don’t have any interest in achieving the mentioned goals, then you can relax and forget about engagement. But if you do have ambitions, then perhaps you should keep reading this article and learn the tactics to increase Twitter engagement.
What is a Good Engagement Rate on Twitter?
A good engagement rate on Twitter is when your tweets get all the interactions in biblical proportions. For example, if your tweets are getting almost the same number of likes and Retweets as the number of followers on your account, you can call it positive engagement.
But if your Twitter account has, let’s say about, 10k or 20k followers, but you’re getting just 100 Retweets and less than 1000 likes, it’s what you can call a negative engagement rate.
To achieve a good engagement rate, you need to make more powerful content that can hold your audience’s attention and make them want to interact with your tweets. That’s the only way you’ll be able to achieve a stable and positive engagement rate.
How to Measure Twitter Engagement?
Twitter analytics is the simplest method of tracking and measuring engagement on Twitter. Just a quick glance at the analytics, and you’ll get an overview of:
- Tweet impressions
- Profile visits
Under the quick summary section, you’ll see all your tweet highlights where you can all your well-performing tweets listed on the top. You can see their engagement rate in front of them and compare it with past values to measure the success of your Twitter strategy.
Google Analytics is also an excellent way to measure the engagement rate of your tweets. In fact, it will give you more details, and you’ll be able to learn more things about your audience’s behavior, so give it a try sometime.
The Best Content Types For Twitter Engagement
Truth is that there’s no definite answer for this question since there’s no single specific category that has more chances of getting more engagement than others. However, a Twitter veteran conducted research in which he analyzed thousands of tweets and found out that:
- Twitter users like text tweets more as compared to the ones that contain images or video content.
- Tweets that contain text in a well-formatted way get more engagement. How-to and list-based articles are classic examples of it.
- Users like famous quotes than Q&A tweets.
- Twitter users don’t interact much with memes.
So, these are potential content types that you can use and red flags you can stay clear off while trying to get more engagement on your tweets.
How to Increase Engagement on Twitter?
At last, now that you know everything there is to know about engagement on Twitter, it’s time we move on to boost your Twitter engagement. Here is a compilation of the best pro tips that will help you improve CTR and engagement rate on your tweets.
All of these strategies are tested and verified by experts, so all you have to do now is read them thoroughly, shortlist the ones you think will work out well for you, and start applying them.
1. Create a Valuable Content Strategy
Formulating an accurate and effective content strategy is vital to gain more engagement rate on your tweets. Now, you can go ahead and come up with an excellent content strategy of your own, but here are a couple of pointers you should follow to ensure it yields the best results.
2. Post Brief Content
Keep your tweets brief and to the point. Posting lengthy content (unless it’s a how-to article) won’t do you any good and would make it difficult for you to hold the audience’s attention. So, keep it simple and minimalistic in order to deliver your message effectively.
3. Post About Trending Topics
Twitter is all about social commentary and the latest issues. You need to tweet about trending topics if you want to gain the audience’s attention and make them want to retweet your content, comment on it or leave a like on it.
4. Create Polls on Your Niche
People love to choose a side on Twitter polls, especially when it’s a poll relevant to their niche. So, create polls on your profile from time to time about the topics that your audience finds fascinating. The more people vote on your poll, the more it boosts your engagement.
5. Post Relevant Content to Your Niche
Always tweet about stuff that is relevant to your niche. If your target audience consists of gamers, tweet about upcoming games and pc builds because that’s what they find interesting, and that’s what they will retweet on their profile, which would increase your engagement rate.
6. Recycle And Post The Best Content
Go to Twitter analytics, find your best-performing tweets and post them again. Doing this would not only save you from the trouble of creating new content to tweet, but you will also gain even more engagement on your top tweets.
7. Share A Variety of Links
Sharing links to content relevant to your niche is an excellent way of getting engagement on your tweets. The audience would appreciate that you shared something fresh and informative with them and would definitely interact with your tweets.
Therefore, try to share a variety of links with your audience to continuously give them something new to explore. Also, make sure to use shortened links because normal ones are too lengthy and destroy the look and feel of a tweet.
8. Use Powerful Words While Posting
Always try to use powerful words in your tweets to make your message more effective and hold the audience’s attention. Basically, powerful words convince people to take your tweet seriously and even inspire them to interact with and share it to show their appreciation.
9. Write Great Headlines
Capture the audience’s attention with your attractive headlines and make them want to read your whole tweet. Keep headlines short, and write them to intrigue the readers, and they engage with the tweet to see what it’s all about.
Once they engage with your tweet, your engagement rate will go up, and if it keeps up, who knows, it might become your new top tweet in no time.
10. Use Visual Content
Twitter is indeed more about sharing your views about an issue or a trend, but lately, visual content is also showing some promise on the platform. People like seeing visual content every once in a while, after reading long paragraphs and complex tweets.
Thus, give your audience fresh content like a quote image, a gif, or a niche-related meme, to lighten the mood and draw their attention and get more engagement on visual tweets.
11. Use Right Hashtags
Hashtags on a tweet show the affiliation of content and describe its nature. If your tweet has hashtags like #beauty and #fashion, it would mean that it is relevant to your lifestyle, and the Twitter algorithm will make sure that it gets recommended to the audience interested in such tweets.
In simple terms, you need to add hashtags relevant to your tweet, so it can reach your target audience and secure more engagement rate and boost your profile. Remember that adding hashtags can directly affect your engagement rate; thus, ensure to add them to your tweets.
12. Engage With Your Audience
It’s your audience that is responsible for boosting your engagement rate, so it’s only right that you engage with them and make sure they stick with you. Reply to their comments, retweet their content, and favorite their tweets in an attempt to engage with them.
In this way, you will ensure that your loyal followers don’t waver and keep giving you favorites and Retweets to keep your engagement rate stable.
13. Ask For Retweets
Retweets are one of the prime ways of increasing engagement rate, so try asking your friends and followers to retweet your content. You can also exchange Retweets with others and build a retweet circle of your own, which is also a good way to maintain a good engagement rate.
14. Catch Up at The Right Time
Tweeting at the right time is crucial to ensure that your tweet gets maximum engagement. Figure out the timings in which your audience is most active, and always post in that window, so they have the chance to see your tweet and interact with it by retweeting or commenting.
15. Use Twitter Ads
Are you associated with a brand and have a sound marketing budget? Go ahead and try Twitter ads. Promoted tweets reach more target audiences and get more engagement and CTR, which increases the success rate of a marketing strategy and brings positive ROI most of the time.
Twitter ads are particularly helpful if you are just starting out on Twitter and don’t have enough followers on your account. It would help you gain the first couple of hundred followers necessary to build your audience on the platform. That’s why Twitter ads are worth a shot.
16. Run Contests And Giveaways
No matter what social media platform it is, the audience always loves contests and giveaways. Host them from time to time to gain attention from the audience and encourage them to interact with your tweets to win a prize.
You can also use this strategy for brand awareness by giving your brand’s products as prizes. It means that you’ll get more engagement on your tweets and would also get to present your product in front of the audience, which is like killing two birds with one stone for you.
17. Add Your Twitter Link
Spread your Twitter link everywhere so people can follow it and land on your profile to engage with your tweets. Place it in the ‘contact us section of your website and blog to drive the audience from your site to your account.
You can also share your Twitter link with your email list by placing it in your email signature, so every time you send an email, the link shows up at the bottom and intrigues the viewer to go ahead and click on it.
18. Start And Join Twitter Space
Twitter spaces are basically audio conversation rooms where you can talk to your followers or friends easily. They are a great way of communicating with your audience, to get to know them better and understand what kind of content they want to see more.
That’s why you should host Twitter spaces and join the ones relevant to your niche to communicate and attract more audiences to your account and get them to engage with your tweets.
19. Add CTA
Add a powerful call to action in your Tweet to ensure that your viewers interact with the tweet. “Retweet it now to share these facts with your friends” or “Favorite this tweet to see more content like this” are great examples of powerful CTAs that inspire the audience to engage.
20. Use Twitter Cards
Twitter cards allow you to attach rich photos, videos, and links to your tweet in an aesthetic way. They present your content in the best way possible and are recommended by experts for driving more traffic to your site and bringing engagement; thus, you should use them effectively.
21. Host Twitter Chats
Invites your followers to join group chats and talk to them about their interests, passions, and content choices. This will help you build a closer connection with your audience, and they might start interacting with your Tweets more frequently to support you even more.
22. Pin Your Valuable Tweet
To impress a visitor in the first few seconds, pin your most valuable tweet on the top of your profile. When you present your finest content in front of a visitor, it mesmerizes them, and they can’t help but interact with the rest of your tweets which improves your engagement rate.
23. Use Straightforward Language
Some people try to sound smart in their Tweets and make them too complex to understand. That’s a fatal mistake that you shouldn’t make. Always use straightforward language in your tweets, so your audience can get your point easily and engage with them right away.
24. Don’t Tweet Too Much
Remember that Twitter isn’t Instagram or Facebook! You don’t have to share every aspect of your life here. Leave a decent time gap before you post your next tweet, so you don’t seem too desperate and give your first tweet a chance to gather all the engagement it can.
Experts recommend that you should schedule your tweets to resist the urge of spontaneous tweeting. But of course, if a big event happens, then you can break this pattern and tweet about it right away to get a jump on it and get maximum engagement on your tweet.
25. Use Twitter Analytics
Keep an eye on your account metrics through Twitter analytics and see which of your Tweets are doing well. It would also help you understand which type of content your audience likes more, so you can focus on it to make a better tweet and get more engagement rate on them.
26. Create a Community And Interact
Build a community of like-minded people on Twitter and interact with them to boost your social presence. It would also help you to establish yourself as a community leader, and more potential followers will visit your account, which would spike your engagement rate a lot.
27. Engage With Your Industry Influencers
Try to get the attention of the famous influencers in your niche by tagging them in your Tweets. If one lucky day, they noticed your Tweet and decided to retweet it, it would expose you to a massive audience and instantly boost your engagement rate and social presence.
28. Be a Real Person
There’s absolutely no need to pretend to be someone you’re not to be successful on Twitter. Just be yourself and share your original thoughts with your audience, so perhaps they can relate to you, retweet your stuff, and become your followers to support and appreciate you.
29. Share Others Content
Want to get Retweets to boost engagement? Then you should take the first step and start retweeting other people’s content. An influencer that retweets others’ content is considered socially active and a supporter of the community.
This would not only earn you street cred, but other people will also retweet your content to return the favor, thus more engagement for you.
30. Integrate Your Twitter Feeds on Website
Reserve a place on your website to showcase your Twitter feed or set Twitter pop-ups to appear on your site after a few seconds of a visitor’s arrival. This would draw your visitor’s attention, and most of them will click on it after getting curious. This tactic increases your account’s organic traffic and followers, which atomically uplifts the engagement rate.
31. Promote on Other Social Media Platforms
Share your Tweets on your Facebook, Instagram, and Pinterest accounts, so more of your friends and colleagues can check them out. Also, remember to place your Twitter profile’s link to posts, so people can follow it to reach your account, and to follow and interact with your tweets.
32. Celebrate Themed Days
Whether it is Halloween or Hanukkah, Christmas or Valentine, make sure to celebrate these days by sharing themed Tweets. Wish your followers and target audience, so they can wish you back through comments and favorites, which would boost engagement and social presence.
So here we end with this article with the note that we hope you liked all the tips we presented for booting Twitter engagement, and you would apply them right away to become a renowned name. For more Twitter-related articles and tips, please follow our blog and social media.