The figures alone give you some idea of the competition you’re up against on LinkedIn. Over 1 billion members, around 67 million registered companies, and a huge presence across 200+ global territories. But while it might seem like an impossible task, standing out and making your voice heard is something anyone can do.
And it’s something that begins with one simple thing – getting more impressions to show the platform you mean business. Impressions work silently in the background, but they hold incredible value. With more impressions, you open the door to the visibility, exposure, and engagement you need to get ahead. Every impression you get pushes your profile and content closer to the spotlight.
The question is – what can you do to start stacking up those all-important mentions right now? In this guide, you’ll learn everything there is to know about how to get more impressions on LinkedIn. Read on to find out how to drastically improve impressions and reap the benefits of high-level engagement.
What are Impressions on LinkedIn?
Impressions on LinkedIn mean the number of times your content is displayed on someone’s screen. So basically, every time your content appears in front of another user, that’s an impression – even if they don’t interact with it. There are three main types of impressions on LinkedIn:
1. Organic Impressions
These happen naturally when your posts show up in your connections’ feeds without you paying a penny. If your network likes or interacts with your post, their connections can see it, too, expanding your reach for free.
2. Paid Impressions
When you pay to promote a post, you get paid impressions. Here, you’re paying money to LinkedIn (or a third-party digital marketing brand) to push your content to people outside your immediate network.
3. Viral Impressions
These occur when your content is quickly and widely shared beyond your immediate connections and followers, making it spread like wildfire. This can massively extend your reach and potentially bring huge attention to your profile.
How to Calculate Impressions on LinkedIn
Impressions on LinkedIn are counted each time your post appears on someone’s feed. Say you post something, and it shows up on 100 different screens; that’s 100 impressions. Now imagine some of those people share your post, and it pops up another 200 times on different screens. That adds up to 300 impressions. And if the same person sees it five times, that’s five more.
What makes a “good” number of impressions depends on how big your network is and how engaging your content is. For smaller networks, a few hundred might be great. However, upwards of 100,000 impressions on average might be the norm for larger networks or really hot content.
14 Effective Tips to Increase Impressions on LinkedIn
As for getting those impressions rolling in, there’s a lot you can do to get more eyes on your posts and draw attention to your profile. But if you’re looking to drive positive growth as quickly and efficiently as possible, this is what you need to be doing:
1. Buy LinkedIn Connections and Followers
Buying LinkedIn connections and followers is guaranteed to get your impression count soaring. Expanding your audience this way ensures that every post you publish is seen by more people the moment it goes live. The more connections and followers you have, the more engagement your posts get – it’s that simple.
And when you buy LinkedIn connections and followers from Media Mister, you get real, active LinkedIn users viewing and interacting with your content. A great way to gain initial traction and to inject value into your professional profile. We even throw in a full money-back guarantee, so you know you’re getting a good deal.
2. Optimize Your Profile
To get noticed, you’ve got to make sure your LinkedIn profile is first-rate. Think of it as your online business card—your first impression on LinkedIn. This starts with a clear, professional photo—no blurry photos or party pics. Instead of just putting your job title, spice it up with what you excel at or what you’re passionate about.
Your summary is your chance to tell your story, highlight achievements, and show your personality. Tailor your profile with keywords relevant to your industry, get recommendations from colleagues, and join industry groups. Avoid using buzzwords everyone else uses – stay authentic to boost your personal brand.
3. Create High-Quality Content
Focus your energy on making engaging content. LinkedIn isn’t just about showing off your resume anymore. It’s all about sharing posts that are valuable and grabs attention. Think about what your audience cares about, and hit them with content that delivers.
Use multimedia to keep things fresh – like carousel posts that people can click through or videos that show off your know-how. Switching up formats can help you stand out and make people stop scrolling. Good content can start conversations, build your image as a go-to person in your field, and keep your profile buzzing.
4. Maintain a Regular Posting Schedule
This is key because it keeps you on your audience’s radar. To maintain your visibility, aim to post often – roughly once a day during the workweek, which is a solid bet. But this doesn’t mean just throwing out anything. Your posts should be full of relevant content that your target audience will find valuable.
This can be your thoughts on industry news, lessons from your work experience, or helpful tips. And don’t forget to share and engage with other people’s posts too. It’s a two-way street, and this can lead to more eyes on your content.
5. Incorporate Attractive Visuals
Think about it: when you’re scrolling through your feed, you’re way more likely to stop and look at a post with an eye-catching photo or video. If you’re sharing an update about a work project, why not throw in a few photos of you and your team in action?
Writing about a new industry trend? Add an infographic that breaks down the facts in a fresh way. This visual element encourages people to share your posts, which can lead to more impressions and better engagement. Just make sure that your visuals are clear, professional, and related to your post.
6. Use Relevant Hashtags
Think of hashtags as labels on your content, which tell others what it’s about. When you use the right ones, users who are interested in those topics can easily find your posts. To pick the right hashtags, look at what’s trending in your industry or use ones that are already popular (but make sure they fit with your post).
Don’t overdo it, though – just a few well-chosen hashtags are better than dozens that don’t make sense. And steer clear of clickbait hashtags, which just annoy people. Keep it genuine, useful, and relevant for the best results.
7. Post During Peak Times
Make no mistake about it – timing is everything. Posting when most of your audience is online means more people are likely to see and interact with your content. Check out when your posts get the most action – that’s a clue to when your audience is scrolling through. LinkedIn’s analytics can also show you the best days and times for your posts.
If your audience is spread out globally, you might need to shake things up and post at different times to catch everyone. For example, if you’ve got followers in both New York and London, post once during each city’s lunch hour peak time to double your chances of getting noticed.
8. Interact With Your Connections
When you’re scrolling through LinkedIn, take a moment to interact with the content of your connections. Hit the like button on someone’s post you find interesting, drop a thoughtful comment, or share a post that really stands out. This isn’t just about being nice – it helps to drive engagement.
When you’re active and showing interest in others’ posts, they’re more likely to return the favor. It’s the classic “scratch my back, and I’ll scratch yours” concept in action, which the business world is built on. Plus, the more you interact, the more visible you become to your connections’ networks too.
9. Use LinkedIn’s Features
LinkedIn is crammed with cool features. Writing articles can show off your expertise and get you noticed by people in your field. Think about topics you know inside out and share some insights—like tips on remote work or the latest tech trends. Using polls is another smart move. They’re interactive, and people love to share their thoughts.
Ask for their opinion on industry hot topics. Then there’s LinkedIn Live. If you’re comfortable on camera, do a live Q&A or share a behind-the-scenes look at your job. All these features draw more eyes to your profile, ramp up your visibility, and get you more impressions.
10. Join and Engage in Groups
When you join groups on LinkedIn, you’re stepping into a space where like-minded professionals hang out. It’s like a digital networking event but better because you can find groups specific to your interests. This ensures your posts and comments reach people who are genuinely interested in what you’re saying. Start by searching for groups related to your field.
Once you’re in, don’t just sit there—get involved. Share your insights, ask questions, and answer others. The more helpful you are, the more you’ll stand out, and that’s how you build your network on LinkedIn. Or better yet, become a LinkedIn influencer in your niche.
11. Boost Posts With Self-Comments
When you post something on LinkedIn, remember that you can comment on your own posts. It’s a great way to give your content a little nudge in people’s LinkedIn feeds and start the conversation. Maybe ask a question or add extra info that wasn’t in the main post – anything of genuine value.
Don’t just comment for the sake of it – make it mean something. And don’t be that person who spam their own posts with a ton of comments. Your goal is to get others to join in, share their thoughts, and keep the engagement rolling.
12. Partner With Industry Influencers
Teaming up with the right LinkedIn partners can get your content buzzing. To find the right ones, check out who’s leading the conversations in your field and who’s driving engagement at the highest levels. Reach out with a friendly and personalized message, pitching them an idea that’ll benefit you both.
Maybe suggest a joint webinar or an interview series, or even ask them to share their insights on a piece you’re writing. To get them interested in the idea, just remember to focus on how they stand to benefit from the whole thing.
13. Tag Relevant People and Companies
When you tag someone on LinkedIn, you’re basically giving them a nudge to say, “Hey, look at this!” Tagging ensures they see your post and that it also shows up on the feed of people connected to them. But don’t just tag anyone – choose people and companies that are genuinely related to what you’re posting.
If you’re talking about marketing tricks, tag a marketing guru you admire or a company that’s making waves. Just use the ‘@’ symbol followed by their name. If they engage with your post, their connections will see it, too, which could boost your impressions significantly.
14. Analyze, Track, and Improve Your Strategy
Last up, it’s vital to monitor your posts’ performance constantly. That’s where LinkedIn analytics come into play. Check out the numbers of those viewing and interacting with your posts. Are videos getting more likes than articles? Maybe those quick tips are getting shared more than long stories? Once you spot a pattern, use it to shape your next posts.
For example, if your how-to guides are getting tons of attention, make more of those. Adjust your LinkedIn campaign based on what the analytics tell you, and you’ll soon see your impressions climbing.
Final Thoughts
Whether your main aim is influencing the LinkedIn algorithm, driving post engagement, or making more relevant connections, it all begins with getting those all-important impressions. But you need to remember that boosting your visibility and value isn’t going to happen overnight. There are no magic tricks here – it’s all about the effort you put into your profile.
The more you invest in LinkedIn, the more you’ll get out of it. What matters is being consistent and putting out top-notch content that people want to see and engage with. Talk to others, join in on conversations, and keep an eye on what works best for you. Stick with it, keep improving, and you have a real shot at hitting the big time on LinkedIn.
