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TikTok has become one of the most popular social media platforms, with over 1 billion active users. It has provided content creators with an opportunity to showcase their talent and creativity and build a following. However, the Algorithm used by TikTok to determine which videos get promoted on the platform is heavily based on engagement rates.
A desirable engagement rate for TikTok would be within the range of 4% to 18%. This means that engagement is crucial for the success of any TikTok content creator. Having a high engagement rate on TikTok is important as it increases the visibility of a creator’s videos and, in turn, attracts more followers, potentially leading to brand deals, sponsorships, and other opportunities.
The benefits of having a high engagement rate on TikTok are numerous. It increases the chances of the video being featured on the “For You Page,” which is the main way that users discover new content.
However, with so much competition, it can be challenging to stand out and increase your engagements. In this article, we will discuss some effective Methods for Calculating TikTok Engagement Rates and also how to increase TikTok Engagement and take your content to the next level.
Methods for Calculating TikTok Engagement Rates
Engagement rates on TikTok are indicative of the success of your content in terms of engaging with users of the app. Though there are various ways to calculate engagement rates, we recommend two formulas:
- ((Number of likes + Number of comments) / Number of Followers) * 100
- ((Number of likes + Number of comments + Number of shares) / Number of Followers) * 100
If you want to determine your TikTok engagement rates using these formulas, you can obtain metrics such as likes, comments, follows, and shares from the TikTok Analytics platform. Now Let’s take a look at the tips below for increasing engagement rates on TikTok!
17 Easy Ways to Increase TikTok Engagement
Getting increased activities on your TikTok account can seem like a herculean task if you do not know how to go about it. Below are some easy ways to get more engagements on your TikTok account.
1. Post Original Videos
Footages that are scripted and unnatural usually do not get high engagement. Instead, make sure that you upload reels that are more real, authentic and unique to you to boost activities on your account. Also, as it is, TikTok is a citadel of pleasurable and entertaining content where people have access to loads of interesting posts every day.
If your content does not spark a high level of creativeness and originality, it reduces your chances of getting more engagements. Put your face in your videos, talk about your persona, offer valuable info with a distinctive style and approach, and experience your TTok page record more activities than ever.
2. Focus on High-Quality Videos
A common feature with every video that gets numerous feedback is excellent graphics quality. Uploading high-resolution videos is one of the most effective ways to draw attention and boost the chance of your video getting high engagement. The first impression and the opinion of your viewers are formed based on the excellence of your video forms.
High-quality content will contribute to your brand’s overall image, making you appear more professional and successful. In order to produce high-quality videos, you should invest in good equipment. Ensure that you have a flawless phone or digital camera, and good lighting, making the video eye-catching and great sound quality.
3. Share User-Generated Content
User-generated content (UGC) is videos or other forms of posts that are published by users relating to your products and services. This is one of the best ways to increase TikTok engagement rate, giving users the opportunity to create entertaining reels that bring more traffic to your page.
To get more stream of reactions, you can also inspire your audience to make use of the Duet and Stitch features on the App to create their own versions of your content. This is most important because, in a study carried out by Stackla, about 80% of participants rely more on UGC in making their decisions to buy.
4. Write Good Descriptions for Videos
Writing a clear video explanation gives users a better understanding, expands your reach, and helps you get more views, likes, and shares on the social platform. TikTok is encouraging users to write longer descriptions while creating videos by recently increasing the character limit to 2,200, previously from 300.
This allows you to write more engaging descriptions that can help your posts rank higher and push them to appear on the “For You Pages” of other users. In addition, writing the descriptions in the language that your audience understands can attract them, cheer them to react to your engaging content, and help you build a stronger bond with them.
5. Use Rights Hashtags
This is a very effective way to get more views, likes, and shares on this platform. When you use popular hashtags in your captions or descriptions, it helps you reach a wider audience and boosts engagement. However, you should only use the right hashtags that are relevant to your posts so that users who are looking for particular content like yours can easily find your video.
You can find trending hashtags on TikTok’s “Trending” page, and in some instances, you can also generate your own hashtag to promote certain reels and make people follow your trend. Conversely, you shouldn’t use excessive hashtags on a video to avoid your content looking spammy.
Here are some very good hashtags you can use – #trending #foryoupage #viral #dance #explorepage #music #entertainment #comedy. You can also use Hashtag tools to discover trending hashtags.
6. Add Strong CTA’s
One of the best ways to increase TikTok engagement is by adding strong call-to-actions (CTAs) in your videos. A CTA is a statement or action that prompts the viewer to take some form of action, such as commenting, liking, or sharing your content.
To add strong CTAs to your videos, try using clear and concise language that tells the viewer exactly what you want them to do. You can also use visual cues, such as pointing to the comment or like button, to make it even more obvious. Another effective tactic is to offer some kind of incentive for taking the desired action.
This could be a shoutout in a future video, a giveaway, or even just a heartfelt thank you. Remember, the goal of adding strong CTAs is to encourage your audience to interact with your content and help it gain more visibility on the platform. So, don’t be afraid to be bold and ask for what you want!
7. Post Consistently
Regularly posting videos on your TikTok page is one of the major keys to increasing your engagement rate. As a result of uploading more attractive content on your account, you enhance your chances of getting more views, likes, and shares. Consider creating videos on various appealing topics to encourage people to visit your profile and engage your reels.
Understand what interests your followers, and make your recordings around such themes. Additionally, it is similarly important that you share your posts at the optimal time when your audience is most available on TikTok for more potential views.
Therefore, it’s crucial that you identify the best time that your audience would be online to connect with you. You can also have a content calendar to schedule your posts to effectively keep up and boost your impression level.
Post at the Best Time
Additionally, it is similarly important that you share your posts at the optimal time when your audience is most available on TikTok for more potential views. Therefore, it’s crucial that you identify the best time to post on TikTok, that your audience would be online to connect with you. You can also have a content calendar to schedule your posts to effectively keep up and boost your impression level.
8. Participate in Trends & Challenges
TikTok is majorly known for having regular trends and challenges, and one of its biggest advantages is the feature that allows users to join in trends by recreating various funny and entertaining viral content. When participate in TikTok trends and competitions gives you great exposure, thereby helping you get more views, likes, shares, and follows.
The platform analytics tool also assists you in finding new TikTok trends, and hashtag challenges. With this, you can create timely and relevant content and take advantage of the latest trends. Nevertheless, ensure that you only take part in contests and only recreate a TikTok video that is applicable to your brand image so as to bond better with your consumers and attract more potential customers.
9. Add Popular Soundtracks
Sounds are a huge chunk of the overall TikTok experience. Users tend to like and share videos that have popular soundtracks that they enjoy. And so making use of well-known tunes while creating your content will help you to increase TikTok engagement. It is easy to discover popular TikTok soundtracks by taking a look at the “Sounds” segment on the explore page.
They are usually displayed based on how famous they are. You can find loads of prominent tunes with hundreds of clips and millions of views. The important thing is to pick out the most fitting and common soundtracks, add some personal touches of creativity, and make distinctive and likable reels for your audience.
10. Leverage the Benefits of TikTok “For You Page”
The “For You page” on TikTok is where you find the main feed of trending and new videos. The clips found in this section have great visibility and super-high engagement rates. However, the category of videos you would see here is based on your preference, interests, and previously watched videos.
If you are looking to get more attention from users, you should aspire to push your clips to the “For You Page.” To do this, you have to consistently create attractive content and ensure that they are of very high quality for TikTok analytics to rank you higher.
This will increase the possibility of having your content gets featured on TikTok’s “For You Page.” Once your clips appear on this page, you will see your impressions level skyrocket!
11. Share Intriguing Stories in Your Content
Everyone loves TikTok stories, so it makes it easy to get users to pay more attention to your content and increase its reach. Several trends on TikTok are created around the content strategy of telling exciting stories, as the Stitching feature also permits users to create unique recordings with the same story.
This is also a signal for the TikTok Algorithm to rank your posts to get featured in the main feed of other users. If you are looking to grow engagement on your page, you should tell your audience captivating stories in your videos.
12. Go LiveStream
TikTok live stream gives you a chance to have a “here and now” interaction with your audience, making you feel more attached to your followers and build relationships with them. This can also help you create more brand visibility, grow engagement on your page, get more leads, and convert more sales. Many brands have extensively leveraged TikTok live streams to gain millions of profile visits and increased likes. o tap into this engaging feature, go live on TikTok and connect with your audience in real-time.
13. Make use of Q&A Features
TikTok implemented a function on the app in 2021 which permits you to have question-and-answer segments on your TikTok creator’s account. All users are permitted to use this feature, which is located beneath your bio. Users can submit their questions in a submission box, which is then displayed on the creator’s page, while the creator can then reply with a video.
Using this Q&A function gives you a chance to make highly-relevant and interesting content to develop a stronger relationship with your audience. Ensure that you reply to all their questions if you can so as to motivate them to ask more questions and engage more with your posts.
14. Respond & Reply to Audience’s Comments
TikTok offers a comment function that permits you to respond to various comments from your audiences. When you do this, it helps you to realize your audience’s interests and make good content in a fun way and with more humor to answer their questions or observations.
Responding to inquiries from your audience is crucial to having more people react to your TikTok post, and you can also go the extra mile to reply to them with videos. This makes them feel highly engaged. It also helps you gain more visits to your profile, as well as get some more genuine followers on your TikTok page.
15. Do Stitch and Duet Features with Other Creators
Stitch and Duet are super engaging tools that are only available on TikTok. The Stitch function permits you to join your video with someone else’s. You can then edit and trim the video to your preferred length. Conversely, when using TikTok Duet, two different videos will be positioned beside each other while playing.
Using this feature is perfect for making skits, imitations, and reaction videos. It also lets you team up with other creators to create amazing content. If you want to get a massive reach and increase your engagement rate on your TikTok account, you can also use this feature to partner with influencers.
16. Cross-Promote Your TikTok Videos via Other Social Media Platforms
If you want to get more reach and reactions, you should consider cross-promoting your TikTok videos on other social accounts. You can easily take advantage of a wider audience on other networks where your audience is most active, like Facebook, Instagram, Twitter, Vimeo, YouTube, Telegram, Discord, Medium, Likee, etc., boosting your engagement and also gaining more TikTok followers.
To achieve this, you can share some of your creative TikTok videos on those platforms as well as websites/blog posts to direct users to your TikTok profile.
17. Increase your Engagements by Buying
Buying is the fastest and easiest way to increase your engagements, amplify the interaction rate, and make your videos go viral. It also improves your strength of content, and attracts the Algorithm to your profile, to rank your videos high and push them to main feeds on other users’ pages.
You can buy TikTok engagements, i.e., Shares, Likes & Comments, from Media Mister, a legitimate site. These engagements are from real people who contribute to your account popularity, enhance your visibility, and raise your brand awareness.
There are so many additional benefits when you buy TikTok Shares, Likes & Comments from Us that help you to reach more Fans and improve customer loyalty, nurture business growth, and also help you get good monetization opportunities.
Final Thoughts
There are not so many approaches to increase your TikTok engagement. If you make use of the guidelines that we have listed above, it is more likely for you to start getting stronger impressions on your TikTok videos. If you have any other useful ways that you think drive traffic for a TikTok user to increase TikTok engagement, please share them in the comment section below.
