Getting the inside dirt of your niche, keeping an eye on the competition, and staying connected with the audience is necessary for the survival of small businesses on LinkedIn. And you’ll be surprised to know that learning how to join groups on LinkedIn allows you to hit all these goals.
This statement sure sounds unbelievable at first, but if you think about it for a second, it’s really possible to gather Intel and maintain engagement through groups. Here are some salient benefits of being a part of a LinkedIn group full of like-minded people.
You can promote your business page in front of group members interested in your niche.
- Allows you to learn about new trends
- Helps you find out about any potential candidates you can approach for hiring
- Gives you insider information about your competitors. Like mergers and acquisition rumors, etc.
- Help you understand what kind of content the audience is interested in these days.
All of these benefits are worth fighting for, aren’t they? And that’s why joining groups that match your niche and aptitude is a must for LinkedIn users. Next up, we have broken down the steps for joining LinkedIn groups that match your aptitude, so delve in and learn by heart.
How to Join a Group on LinkedIn?
Joining LinkedIn groups is easy and can be done in two different ways. Either you can search for a specific group or a keyword in the search bar to find the groups that are relevant to your niche. Or you can go through the list of recommended groups and join one of them. First, let’s see how to search and join a LinkedIn group.
By using Names or Keywords
Currently, there are over 2 million groups on LinkedIn that you can join without any restriction. The art is to locate the ones related to your field and attract the audience there. Here’s a step-by-step guide to how you can search for the right LinkedIn groups and join them.
Step 1: Open theLinkedIn Official Website and “Log In” to your account by entering credentials.
Step 2: After logging in, navigate to the top left corner of the home screen and click on the “Search Bar.”
Step 3: Now, type a keyword that is related to your niche. For example, search for Laravel and press enter.
Step 4: You’ll see tons of search results. Some of them will be jobs, some professionals and some agencies.
Step 5: To find the groups among them, click on the “Groups Tag” located beneath the search bar.
Step 6: Once you click on the “Tag,” the search results will be filtered, and now you will see all the groups relevant to the keyword you searched.
Step 7: Browse through the list and click on the “Name” of the group that you want to join.
Step 8: On the group page, click on “Request to Join.”
Step 9: After you’ve sent the request, you’ll have to wait for the group owner to review your request and accept or reject it.
The good news is that you can search and join the LinkedIn groups through your phone as well by following these steps:
Step 1: Open your LinkedIn Mobile App and “Log In” to your account.
Step 2: Tap on the “Search Bar” located at the top of the home screen.
Step 3: Search for a keyword in the search bar, and after that, tap on the “Groups Filter” to refine the search
Step 4: From the search results, tap on the “Group” that you want to join.
Step 5: Read the group details and tap on the “Send a Request” to “Join button” to join the group.
Joining using Browse Group Recommendations
LinkedIn knows what’s best for you, and it keeps recommending you groups to join from time to time. This definitely makes it easier for you to join groups, so if you want to go with this method, follow these instructions:
Step 1: Go to the LinkedIn Website and “Log In” into your account
Step 2: On the home screen, scroll down and keep an eye on the left-hand side section.
Step 3: Under the recent box, there will be a button named “Discover More” click on it.
Step 4: Now, you’ll be redirected to a page where you’ll be able to see all the LinkedIn groups and pages recommended for you.
Step 5: You can join a group by clicking on the “Request to Join” button.
To do this process on your LinkedIn app, follow these steps:
Step 1: Open the LinkedIn mobile app and go to your “Profile Page.”
Step 2: Scroll down, and in the interests Section, tap on the “Groups Tab.”
Step 3: It will show you the groups that you have already joined and the recommended ones as well.
Step 4: Pick the group that you want to join, tap on it, and tap on “Request” to Join to complete the process.
A Bonus Tip (Use LinkedIn Group Directory)
If you’ve gone through all the recommendations and still can’t figure out which group to join, then you can simply go through the whole LinkedIn group directory that shows you all the groups present on LinkedIn. You can roam around in that directory to find the groups that match your taste and join them. Here’s how you can do it:
Step 1: First,“Log In” to your LinkedIn account and navigate to the search bar.
Step 2: Now, simply search for the term groups in the search bar.
Step 3: In the search results, click on the “Groups Filter,” and now you’ll be able to see all the groups available on LinkedIn.
Step 4: Take your time, browse around send “Join Requests” to the groups you think are somehow relevant to your niche or business.
We gave our best shot to help you understand the importance of joining LinkedIn groups and the steps you need to take in order to be a part of a LinkedIn group. Hopefully, you grabbed the concept, and you’re planning to apply these steps as soon as you finish reading this article.
If you’re interested in increasing your LinkedIn engagement or want to know how to grow on this platform, then check out our blog page, where you’ll find lots of posts about LinkedIn and other social media platforms.