A digital gold rush is happening right now as Facebook Reels becomes the next big thing in making money online. Creators from around the world are getting creative in all manner of ways, tapping into the lucrative potential to earn on Facebook Reels. This isn’t just pocket change; we’re talking about substantial income streams for those who play their cards right.
Facebook Reels isn’t just a platform to share content – it’s a dynamic marketplace in its own right, packed with opportunities for eligible creators to capitalize on their creativity. And once you know the basics, you’ll be well on your way to generating income with your output.
In this guide, we’ll show you everything you need to know to turn those Reels views into revenues. Ready to make money from Facebook Reels? Let’s dive in and get you all set up to capitalize on your creativity.
What Are Facebook Reels?
Facebook Reels are short-form videos shaking things up on social media. These bite-sized clips, which can be up to 90 seconds long, are perfect for capturing the attention of viewers scrolling through their feeds. They can be brought to life with AR effects, along with a full suite of filters and editing tools that make creating Reels a joy in itself.
Reels are a magnet for engagement for brands, businesses, and influencers, drawing in new audiences with every loop. The chance to use your own original audio or tap into trending sounds means every reel can hit the right note with your audience.
It’s a fun, dynamic way to boost your Facebook presence and get noticed while appealing to people’s short attention spans. And the best part? Beyond just likes and shares, these Reels are ripe for monetization. Get it right, and you’re not just engaging your audience but also turning your passion into passive income.
How to Monetize Facebook Reels: 5 Common Ways
In case you’re wondering, the answer is yes – anyone can make Reels on Facebook and make money from them. Some money-making methods come with eligibility requirements, but others are open to everyone. So, if you’re creating high-quality content, you’re already halfway there.
Just to give you a quick idea of how you can get monetized on Facebook Reels, the most popular ways to make money with your short videos are as follows:
- Facebook Advertising Revenue
- Facebook Reels Bonus Program
- Facebook Reel Stars
- Affiliate Marketing
- Brand Partnerships and Sponsored Content
- Challenges
We’ll be digging into all of these sections, so keep reading to find which of the above (or combination thereof) could put the most money in your pocket.
How do you Get Paid for Reels on Facebook?
1. Facebook Advertising Revenue
In-stream ads, sticker ads, banner ads, static image ads, semi-transparent overlay ads – so to say there were many ways to bring ads into your Reels would be an understatement. You can go as high-impact or subtle as you like with your ads, which you can tailor in accordance with the interests of your target audience.
Embedding ads is the single most common way for creators to make money from their Reels. But as it’s an invite-only program, it’s not something you can apply to join directly.
Eligibility Requirements for Facebook Reel Ads
With paid ads, Facebook Reels monetization requirements are fairly straightforward but also quite steep. You’ll need more than 10,000 followers, at least 600,000 minutes of viewership over the last two months, and five or more videos on your profile.
You can check your eligibility in the “Creator Studio” by heading to the “Monetization” section, then choosing “Status” and “View Page Eligibility.” But as you’ll receive a direct invite from Facebook to join the program, you’ll probably already know
Potential Earnings with Facebook Reel Ads
Here’s the good news: Facebook typically pays 55% of total ad revenues to creators and keeps 45% itself. This split differs based on location, follower count, engagement metrics, and ad CPM, but it’s still pretty generous.
With ads, you’ll generally be looking at around $8-10 dollars for every 1,000 views. This might not sound huge, but it can quickly add up once you get into 100k or even 1m views territory.
2. Facebook Reels Bonus Program
Next up, the Reels Play bonus program presents another great opportunity to make more money from your content. It’s another invite-only program, and Facebook isn’t exactly liberal with the details of how it works. Even so, there’s plenty of scope for pulling in a monthly monetary bonus by putting out engaging Reels content that generates plenty of engagement.
Eligibility Requirements for the Facebook Reels Bonus Program
You’ll automatically be eligible to participate in this bonus program if you meet the criteria set out by Facebook. This includes creating at least 5 Reels in the last 30 days, receiving a minimum of 100K Reel plays during the last 30 days, and having an account that’s at least 30 days old.
You also need to reside in the United States and be at least 18 years old. Once you’ve hit these numbers, you’ll get an automatic invitation from Facebook to join the program, and you can start collecting bonuses.
Potential Earnings with the Facebook Reels Bonus Program
As for how much you can earn, this is where things get a little vague. Facebook doesn’t provide any specific information on how payments are calculated or what you need to do to earn money.
They simply say that anyone who gets at least 1,000 views on their Reels within a 30-day period will receive a bonus…of an unspecified amount. But they do say that the most successful creators can pocket as much as $35,000 per month.
3. Facebook Reel Stars
This mirrors some of the ‘tipping’ systems you’ll find on other platforms and is a great way to pull in a few dollars here and there. If you become famous on Facebook, you will have a generous revenue stream with no upper limits.
Under the Facebook Stars program, fans and viewers can buy stars from Facebook and gift them to creators as tokens of appreciation. Each of these has a fixed value of $0.01 USD.
Eligibility Requirements for Facebook Reel Stars
This is the easiest formal FB program to become a part of, with fairly relaxed entry requirements. To be able to collect stars with your Facebook Reels, you need to be at least 18 years old, live in an eligible country (of which there are about 50), and have at least 500 followers for a consecutive 30-day period.
If you meet these requirements, you can navigate to the “Monetize tab” or access “Monetization Tools.” Then, under the “Tools to try” or “View Page eligibility” section, choose the “Stars” option. Accept the T&Cs, and you’re ready to start earning.
Potential Earnings with Facebook Reel Stars
The fixed rate of $0.01 USD per star might not sound like a lot, but people have a habit of handing them out in large quantities. So those who like what you do may hand you hundreds or thousands at once. Either way, it’s a case of ensuring you motivate them with the right combination of outstanding content and plenty of active engagement.
4. Affiliate Marketing
This is where you include sponsored links in your written content (like video descriptions), which direct viewers to the products or services of other sellers. If they click through and make a purchase, you receive a commission at the agreed rate.
It’s a great way to tap into your influence and recommend (subtly or otherwise) products or services you know your viewers will like. Best of all, it’s a super quick and easy venture with no risks or costs.
Eligibility Requirements for Affiliate Marketing
Facebook’s advertiser-friendly content guidelines and official affiliate tool terms must be followed in the letter in order to be eligible to add sponsored links to your content. Head to your professional dashboard to find out whether you’re eligible, and request a review if you’re not.
Other than this, no specific criteria need to be fulfilled in terms of followers, views, engagement, and so on. This makes it a great avenue for smaller creators to explore, as you can still make good money with a compact but engaged audience.
Potential Earnings with Affiliate Marketing
The sky really is the limit here. The commissions you get are agreed directly between you and the sellers you recommend, which can be anything from 1% up to 75% or more. And with the best affiliate marketing programs, there are no limits placed on how much you can earn each month.
So, if you’re good at something, know a lot about it, and are confident your audience would be interested in it, you could be a prime candidate for affiliate marketing.
5. Brand Partnerships and Sponsored Content
It’s similar to brand partnerships, negotiated directly between you and the brands you endorse. The idea is that you endorse, recommend, or feature their products/services in your content, and they pay you an agreed-upon fee.
Brands of all shapes and sizes are always on the lookout for collaboration opportunities with influential creators who can help them reach new customers. So, what matters here is finding the right brands to partner with and convincing them you can promote them via your Reels.
Eligibility Requirements for Partnerships and Sponsorships
No specific requirements apply, as it’s up to brands to decide who they pay and what they pay them for. That said, you won’t secure any lucrative brand sponsorships unless you have a decent number of followers and plenty of influence over them.
There’s a branded content tool on Facebook that can help you get these partnerships off the ground. But it’s mainly up to you to reach out to relevant brands in your niche, pitch your proposals to them, and convince them to pay you for endorsements in your Reels.
Potential Earnings with Partnerships and Sponsorships
If you strike up the right deals, there’s a lot to be made here. It’s not uncommon for high-level influencers and celebrities to earn $1 million or more from a single sponsored post. With the right sponsors on board, you could easily earn anywhere from $100 to $1,000 on a regular basis, even at a lower level.
6. Challenges
This one’s a work in progress, but it can be a great way to earn extra cash. Recently launched, FB’s Challenges program for Reels invites creators to take part in sequential challenges and earn money for successfully completing them.
For example, you might receive a $20 payment for 100 plays on five different Reels. After that, the next challenge could be to get 500 plays on 20 Reels for a bonus payment of $100. Progress resets back to zero after 30 days, thus encouraging creators to put out viral Reels to hit as many targets as possible.
Eligibility Requirements for Challenges
Only those who are already enrolled in the Facebook Reels bonus program are eligible for Reels challenges. As a reminder, the Facebook Reels bonus program is invite-only and requires a minimum of 5 Reels created in the last 30 days and at least 100,000 cumulative views within the same period.
Potential Earnings with Challenges
There’s no way of knowing exactly what Facebook will throw your way in terms of challenges, so it’s impossible to say how much you might earn. The more engagement your Reels get, the more you stand to pocket as a result. However, Facebook says that the maximum monthly bonus through successful Challenge completions is $4,000.
Frequently Asked Questions
How Will I Know if My Facebook Reels are Monetized?
It’s easy—you’ll receive an official notification from Facebook or Meta, which will confirm your eligibility for monetization and inclusion in the relevant programs. You can always reach out to Facebook directly for further confirmation.
How Much Does Facebook Pay for Reels?
There’s no specific set per-view payment, but Facebook generally pays a few dollars per 1,000 views. Factors like location, engagement rate, and other variables can significantly influence this figure. Either way, earning good money through views alone takes a lot of engagement.
How Many Views on Reels to Get Paid on Facebook?
The easiest monetization program to gain access to on Facebook calls for 500 followers over a consecutive 30-day period – no required view count. You also don’t need a specific number of views to monetize your content with brand sponsorships or affiliate links.
How Much Do Facebook Reels Pay For 1 Million Views?
Countless factors come into play, but you can expect to earn around $1,000 to $1,500 for every 1 million Reels views. But this is based on clicks alone – the same 1 million views could earn you significantly more in ad revenues, bonuses, and commissions.
How Can I Earn $100 on Facebook Reels?
Through any of the methods outlined above. Sponsored content, ad revenues, and affiliate commissions, in particular, are great ways to earn your first $100. You can earn $100 from Reels views alone, but you’ll need many of them.
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