Facebook, Meta’s flagship product, remains the most popular social media platform, boasting over 2.98 billion monthly active users. People use Facebook for various purposes, including connecting with friends, consuming content, and conducting business.
If you are reading this article, it’s likely because you want to learn more about how to make money on Facebook. There are over 200 million small businesses and solopreneurs on Facebook, all of whom use the platform to connect with potential customers and generate income.
If you aspire to join the ranks of these small businesses, celebrities, creators, and influencers who are making thousands of dollars from Facebook each month, this article is tailored for you. In the following sections, we will explore some of the best ways you can make money on Facebook. Let’s dive in!
Eligibility Criteria for Facebook Monetization
To check if your page is eligible for Facebook monetization, follow these steps:
1. Facebook Community Standards
You must ensure that your page and the content you post comply with the Facebook Community Standards. Make sure you have not shared any graphic, unsafe, violent, or profane content that violates the platform’s foundational rules.
2. Check Partner Monetization Policies
Review your Facebook page as a whole and the content you create to ensure that they align with Facebook’s Partner Monetization Policies. This includes how you share your content and how you receive and make online payments. You can make the necessary adjustments to comply with these rules.
3. Review Content Monetization Policies
Check each piece of content you’ve posted to ensure that it adheres to Facebook’s Content Monetization Policies. Violent or profane content may hinder your eligibility.
4. Monetization Eligibility Check
After reviewing your content and page and ensuring it complies with all of the above policies, you can check your eligibility status for monetization. To check eligibility, go to the Creator Studio section of your Facebook business account.
From the dropdown menu, select the page for which you want to check the monetization eligibility. Click on monetization, and you will see all the information about the monetization eligibility on that page.
How to Maintain Eligibility Status?
Maintaining Facebook monetization eligibility is crucial to selling on the platform. To stay eligible, you must consistently adhere to Facebook’s Community Standards, maintain a clean profile with high-quality and valuable content, and ensure that your posts (especially images and videos) don’t violate any copyrights.
In case of any eligibility issues, Facebook will notify you through the Monetization tab in your Creator Studio, providing reasons for any loss of eligibility. So, stay compliant and informed to continue monetizing your Facebook content effectively.
The Basic Tips Before Making Money
Before we cut to the chase and talk about ways of making money on Facebook, here are some tips you should know.
1. Create a Facebook Page
Before diving into making money, it’s essential to lay some groundwork. Firstly, create a Facebook page, whether it’s for personal or business use. If you already have a personal profile, great! But for business endeavors, it’s advisable to set up a distinct business page.
Select appealing profile and cover photos that accurately reflect your business. Craft a compelling description that outlines your offerings and entices users to follow your page. This initial setup primes your page for success, drawing in followers intrigued by your offerings.
2. Build Your Audience First
Running and establishing a Facebook page is almost impossible without a dedicated fan base. You must focus on building your audience so that when the time comes, you have enough followers to generate revenue.
3. Set a Goal
You can’t blindly jump into the competition and start chasing likes and followers on your business page. It would be best to set goals and tactically proceed according to them. For instance, you can divide the goal of achieving one thousand followers into ten milestones of a hundred.
This will make it easier for you to achieve the goal and keep track of your progress. Also, smaller milestones keep you consistent and focused on the bigger picture.
4. Make Great Posts
You must upload great content if you need more followers on your page or profile. No matter what you post, make sure it’s aesthetic and high-quality so the audience gets memorized. Also, always upload posts related to your niche so the audience can interact with it.
5. Monetize Your Videos
One great way to generate revenue on Facebook is by monetizing your Facebook videos. By creating high-quality videos and enabling monetization, you can earn money from ad revenue, sponsorships, and product placement. Make sure to follow Facebook’s guidelines for monetizing videos and engage with your audience to build a loyal following.
12 Best Ways to Make Money on Facebook
1. Sell from the Facebook Fan Page
Put your well-developed fan page to good use and sell your products or services on it. Squeeze in the promotional content between the fan posts to tell the audience about your business. This tactic works better if your business is similar to the nature of the Fan page.
For instance, if your page is about pop music, you can sell merchandise from different pop bands. Also, this method will only work if your page has many followers. So, establish your page enough before using it to generate revenue.
2. Use Buy or Sell Groups for Selling Items
Facebook has many buying and selling groups you can use to make good money. You can find these groups through the search bar or by digging on Google. Once you find your way to these groups, join as many as possible. After that, start selling your products or services there.
Most of these groups are pretty cluttered, with thousands of people trying to sell their stuff. Therefore, it would be best to upload high-quality and attractive posts to attract the audience. Remember that these groups are crawling with scammers, so always deal with people who seem genuine and trustworthy.
3. Run a Facebook Group
To make money using a Facebook group, you need to focus on providing value and building a community. Start by identifying your target audience and create a group centered around their needs. For example, if you sell fitness products, you can invite fitness enthusiasts to join the group as they will likely be interested in the discussions.
Share valuable content and establish yourself as an authority to gain the trust of group members. Soft-sell your products or services by subtly mentioning them when they are relevant to ongoing discussions.
Additionally, you can offer exclusive benefits to group members, run group-specific promotions, and use the platform for support and coaching services. Over time, monitor engagement and adjust your approach accordingly to increase your chances of generating revenue.
4. Become an Influencer
If you’re a community leader with some upstanding, why not become an influencer and make money? As an influencer, you can sign deals with brands and make money by promoting their content. You can also become what fashionistas call a “tastemaker” and earn money by setting trends for the audience.
To declare yourself an influencer on Facebook, you must get a blue checkmark on your personal account. Here’s how you can get this verified badge:
Step 1: Head to the request form to fill in the details to get verified.
Step 2: Select Profile in the option “What are you verifying?”
Step 3: Upload your “Driver’s license, Passport or National Identification Card” to prove your identity.
Step 4: Select the category in which you are famous and enter your “Country or Region.”
Step 5: Now, add links to posts or articles that prove that you are an influencer. You can paste the links of your Facebook posts where you have received tons of likes and shares.
Step 6: After that, click on “Send” to submit the request.
The Facebook team will take its time to review your request. Once you get accepted, you will receive a blue verification badge, proving that you are an influencer. After that, the options for making money for you will be limitless.
5. Sell on Facebook the Marketplace
Facebook marketplace is an excellent platform for selling products locally or in other cities. It is especially fantastic for small business owners who want to expand their business and build an online presence. Now, there’s a lot of stuff that you can sell on the Facebook marketplace.
From vehicles to electronics, home goods to property, you name it. No matter what kind of products you are selling, you can find interested buyers for them on the Facebook marketplace.
Here’s how you can put up a product for sale on the marketplace:
Step 1: Open your Facebook profile and click on “Marketplace“ from the left navigation bar.
Step 2: Click on the “Create New Listing” option.
Step 3: Select “Item for Sales” from the listing types
Step 4: Now, add photos of your product. Make sure that pictures are high-quality so people can see the product clearly. Click “Next” to proceed.
Step 5: Add the information about your product and set the price. Click “Next” to move on.
Step 6: Select a delivery method and then click “Next.”
Step 7: Review everything and click on “Publish” to post the listing.
6. Become an Affiliate Marketer
Affiliate marketing on Facebook allows you to promote products or services from other brands using your Facebook page or group. To begin, sign up for affiliate programs to obtain unique affiliate links that track referrals and sales. Your success as an affiliate marketer on Facebook relies on the value and engagement of your content, which can include product reviews, tutorials, comparisons, or entertaining posts.
Wisely encourage your followers to click on the affiliate links and make purchases or complete specific actions, like signing up for services, to earn a commission. The commission amount can vary based on the affiliate program and the type of product or service being promoted.
7. Become a Virtual Assistant
If you’re a Facebook guru who knows everything about marketing and managing, you can become a virtual assistant. The job of a virtual assistant is to help new brands and rising influencers develop their presence on Facebook. Simply put, you will be using your wisdom to help others and get paid for it.
A talented virtual assistant (VA) can earn up to five thousand dollars per month these days. So, put your knowledge to good use and become a VA to make big bucks.
8. Promote Sponsored Content
You can work with prominent brands of your niche and make money by promoting their sponsored content. This is quite a flexible tactic, as you can apply it using your established Facebook group, page, or profile. You don’t have to be an influencer to earn money using this method.
All you need is a Facebook group or page with enough followers, and that will be enough. Another good thing about this tactic is that you will get paid for the promotion, not sales. Ergo, you will get paid even if the brand doesn’t make a profit. Start connecting with your local brands and show them your fan following to sign a deal with them.
9. Sell Your Page
Got a Facebook page with lots of followers and positive engagement? Sell it to the highest bidder and make good money. There are many online communities where you can sell your Facebook page at a reasonable price. According to an estimate, a page with five thousand followers can be sold for five hundred to one thousand dollars.
However, selling, buying, or trading Facebook pages is a sensitive issue and might get you in trouble. Facebook’s terms of service state that you cannot transfer the possession of an account without getting the platform’s written permission. But if you are still going to proceed with this plan, make sure you do it discretely. If someone reported the trade, your page could get shut down.
10. Run Ads on Facebook
Running paid ads is another effective way to make money on Facebook. To run ads on Facebook, you will need to create a business page, access Facebook Ads Manager, define campaign objectives, target specific audiences, set budgets, and design compelling ad creatives.
Before running ads, you need to have a specific product or service that you’re trying to promote. The benefits of running ads include a broader audience reach, flexible budgeting, measurable results, diverse ad formats, audience retargeting, effective CTAs, and improved brand exposure.
11. Make Money on Facebook by Hosting Events
Monetizing Facebook events offers an opportunity to connect with audiences, showcase expertise, and generate revenue. Hosting events, such as virtual workshops, webinars, Q&A sessions, and product launches, can attract attendees whom you can later monetize.
Some ways to monetize your attendees include charging a fee for attendance and selling products or services to attendees. Please note that you’ll have more chances of making more if you increase event attendees, so take advantage of Facebook’s promotional tools, such as Facebook Events and Groups, to promote your events effectively.
12. Add a Paid Subscription to Your Page
The paid subscription feature on Facebook enables page owners to provide exclusive content and benefits to subscribers in exchange for a recurring monthly fee. By implementing this option, you can foster audience engagement and loyalty, all while generating a steady revenue stream.
To get started, make sure you meet eligibility requirements, define subscription tiers and benefits, activate paid subscriptions in the settings, and promote the offer through various channels.
Conclusion
In this article, we have explored effective ways to make money on Facebook, which include becoming an influencer, affiliate marketing, running paid ads, and hosting events. By now, you should have identified several methods to generate income through your Facebook page or group. The best part is that Facebook is a free and open platform that anyone can utilize to earn a living if they know what to do.
Leave a Reply