Snapchat launched the Spotlight feature back in 2020 to make it easier for your snaps to get discovered. This feature is similar to YouTube’s shorts page and shows users the snaps they might like. Moreover, you can make money on Snapchat Spotlight if you play your cards right.
That’s right! Uploading your snap to the Spotlight can allow you to draw the audience’s attention and generate revenue. In 2021, Snapchat paid over $250 million to about 12,000 creators for submitting excellent snaps in Spotlight. Fascinating, isn’t it?
But how is it possible to make money through snaps, and when did Snapchat come up with this? Well, it began in 2020 when COVID hit the world. It was a tough time for users based on social media platforms as they struggled to attract more users.
That’s when several major platforms launched their creators’ fund, and Snapchat naturally followed, to say, in the race. That’s why now users can upload snaps on Spotlight and apply for the creator’s fund to earn money. Today’s article will cover all the topics that can help you generate revenue using Spotlight.
We’ll begin with discovering the Spotlight feature in detail and see how to upload a snap on it. Ultimately, we will share tips to help you get more views on the Snapchat spotlight.
What is Spotlight on Snapchat?
Snapchat is like TikTok’s “for you” page or Instagram reels that show users recommended content. A user can keep swiping up on the spotlight page to watch the snaps from different creators – just like the “for you” page or YouTube “shorts” page.
All the snaps in the Spotlight section are not more than 1 minute long to maintain engagement. To view the spotlight snaps, follow these steps:
Step 1: Open your Snapchat application and “Log In” to your profile.
Step 2: Tap on the “Play” button in the bottom navigation bar, which is at the extreme right.
Step 3: You’ll land on the Spotlight page. Just keep “Swiping Up” to watch new snaps.
Also, here are some interesting facts about the Spotlight feature:
- The Spotlight suggests content according to the user’s location. You might see snaps of people that appear on your snap map.
- The creator’s name does not appear with the idea if they are under eighteen.
- You can’t comment on any snaps that appear on the Spotlight.
Snapchat has set specific community guidelines for the Spotlight feature to maintain its sanctity. You must know these guidelines if you wish to upload your snaps on the Spotlight. So, here’s every guideline that Snapchat wants you to follow:
Avoid Copyright Infringement: Make sure your content is original and doesn’t fall under plagiarism.
Be Creative: Only upload the most innovative content on the Spotlight to draw the audience’s attention.
Stay Safe: Don’t upload any content that’s 18+ and promotes any harmful activity.
No Promotion: Don’t upload any sponsored content on the Spotlight.
Video Specifications: The snap you wish to upload on Spotlight must be vertical with an aspect ratio of 3:4. It should also have a minimum horizontal resolution of 640px and a full frame.
How to Post to Snapchat Spotlight?
Once you understand the guidelines and wish to submit your short video clip to Spotlight, follow these steps:
Step 1: Open your latest Snapchat mobile application and “Log In” to your account.
Step 2: Now, “Record” a snap up to “60 Seconds” long while keeping the guidelines in mind. Remember that if the snap is too long or too short, you won’t be able to submit it.
Step 3: Once you’re done, tap on the “Send” button.
Step 4: Tap on the “Spotlight” at the top of the screen, underneath the search bar.
Step 5: A pop-up box will appear that will brief you about the Spotlight feature. Tap “Okay” on it to continue.
Step 6: Tap on “#AddTopic” to embed hashtags related to your content.
Step 7: Now, tap on the “Send” button to finish the process.
If you wish to submit a snap on Spotlight from your desktop, follow these steps:
Step 1: Open your preferred browser and go to my.snapchat.com.
Step 2: “Log In” to your account after entering the credentials.
Step 3: Now, “Drag” and “Drop” the video on the page.
Step 4: Click on the “Post to Spotlight” option to submit the snap.
How to Make Money on Snapchat Spotlight?
The fascinating thing about Spotlight is that it allows you to earn a share using snaps. Snapchat appreciates creators for uploading excellent content and gives them payout for encouraging them. At first, Snapchat only allowed creators with a significant fan following to submit their snaps on Spotlight.
However, their team realized that this was limiting the feature’s potential, and they decided to set it open. Now, anyone can submit their snap to the Spotlight, and if it gets accepted, they can get a payout against it. But how does the payout system work on Snapchat Spotlight?
Once your snap gets accepted and appears on Spotlight, the algorithm starts monitoring its activity. The more views and engagement the snap secures, the more it will get recommended and become highly valued. In short, the more views your snap gets, the more revenue it generates.
Therefore, you must ensure that every snap you submit on Spotlight is excellent and gets the audience’s attention. In the next section, there are some tips you can follow to make better snaps and more money.
How to Get Views on Snapchat Spotlight?
Making money through Snapchat Spotlight sounds tempting, but it’s not that easy. You must upload great snaps every time to draw the audience’s attention and get more views. Why? Because when it comes to Snapchat payouts, more views = more money. Following are some tips you can implement to improve your snaps and ensure they get maximum views.
1. Post Content Regularly
The spotlight feature is governed by the algorithm, which recommends videos to users. The algorithm promotes snaps from creators that upload consistently, which means their snaps get more audience exposure. And, when your snaps get more exposure, they get more views and generate more revenue.
Thus, you should try to upload snaps regularly to get the algorithm’s favor. Many successful Snapchat creators recommend making a content calendar to maintain consistency. A well-articulated content calendar will keep you consistent and make it easier to keep the audience engaged.
2. Focus Your Audience
Keep your audience in mind while making snaps for the Spotlight. As we already mentioned, Spotlight recommends snaps according to the location, so think about the people around you. Find out what kind of content people in your area watch, their interests and dislikes, etc.
Once you study your audience thoroughly and grasp their indulgences, orient all your snaps accordingly. This will help you create exact content for your audience, anatomically increasing your views and revenue.
3. Show Off Your Skills
If you’ve ever wanted to show off your skills as a creator, the Spotlight is your stage! Let your inner artist go wild and make great snaps showing your innate creative skills. Now, these skills can range from camera handling to editing, audio mixing to creating text-only snaps.
If you’re good at taking spectacular shots, base your snaps around this skill. Or, if you’re an excellent editor who can make any video look creative, then let it be. The point is to create impactful snaps that memorize the audience and hold their attention.
4. Think Outside the Box
Snapchat encourages the creators to be as creative as possible and think outside the box. Remember that the competition for a place on Spotlight is fierce, and only the best snaps appear there. Therefore, you need to use every ounce of creativity to make excellent snaps.
You can find motivation by looking at the work of your peers and seniors. Explore new ideas, and use your imagination to create snaps that people can watch on repeat. It is also recommended to experiment with different ideas until you find the perfect one. Do whatever you can to produce snaps that are perfect in every aspect and get maximum views on Spotlight.
5. Use Relevant Hashtags
You must include relevant hashtags if you want your snaps to reach the maximum target audience. The Snapchat algorithm recommends snaps based on their hashtags, so you must add them. For example, if your snap is about a social movement, add all the related hashtags that stand for that movement.
Remember that your snap might appear in front of the wrong audience if you don’t add the right hashtags. So, be careful and always add relevant hashtags.
6. Post at the Right Time
Upload your snaps at the proper time when your target audience is active on Snapchat to get maximum views. Now, to find the proper hours for uploading, you will have to study your audience thoroughly.
Fortunately, since the spotlight feature is location-based, you can easily predict the active hours of your audience. However, experts recommend that it’s best to upload Spotlight snaps between 10 pm to 1 am. Why is that? Because most people use Snapchat at night.
Abiding by this schedule will help you draw the attention of your target audience and get maximum views on snaps. It will also develop the audience’s expectations over time, and they will start looking forward to your snaps at specific times.
7. Increase Your Spotlight Views
The whole point of improving your snaps and getting the audience’s attention is to secure more views. More views on your snaps lead to bigger payouts and help build your reputation as a well-renowned creator. There’s an overwhelming competition on Snapchat to get a spot in the Spotlight section.
That’s why you need to focus on increasing your spotlight views early on. You can also use old-school methods, but they are not as effective as they used to be. Of course, the best way to do that is to buy Snapchat spotlight views.
This tactic is highly recommended because it’s simple, easy, and helps you establish dominance. Keep in mind that views are vital for making money on Snapchat, so focus on boosting them quickly.
We hope that you are ready to make money in the Snapchat spotlight after reading this article. Always keep all the guidelines in mind and use the tips to maximize your views. Remember that the competition on Snapchat is fierce and getting fiercer every day.
If you wish to stay in the race, you need to catch on with this trend quickly and make the best snaps possible. If you have any questions about this article, ask them in the comments section. Want to read more informative articles like this? Visit our blog page, where you can find more articles about Snapchat.
Frequently Asked Questions
1. How Much Can You Make on Snapchat Spotlight?
You can generate about $250 per snap on Spotlight. It means that the potential for generative revenue is uncapped, and you can even make a million dollars.
2. How Long Does Spotlight Approval Take?
You’ll get the notification of approval within in first twenty-four hours. However, it might also take a couple of days.
3. How Will I Know if I’ve Earned Money on Snapchat Spotlight?
If your snap gets lots of views on Spotlight, you will receive snap crystals on your profile. Once you get the crystals, you’ll get a notification ten days later about claiming your amount.