While the content creators are going crazy trying to get their videos monetized on several video streaming platforms, they completely ignore the fact that even Facebook allows video monetization now, and they don’t bother learning how to monetize Facebook videos.
In 2015, Facebook saw a massive increase in video content and finally decided to launch the video monetization program that allows users to make money by enabling video ads on their content. 55% of revenue split through video ads goes to the Creator and 45% to Facebook.
Now, unfortunately, this initiative didn’t get much attention at that time since most people didn’t see Facebook as a way of generating revenue, but finally, it has built a reputation as a video streaming platform too.
Experts say that Facebook videos and live streams are a much better way of generating revenue as there are more chances of getting engagement by the target audience on social media as compared to video streaming platforms.
Thus, learning about how to monetize Facebook videos is a must-have for all video content creators, and if you are one too, then here’s a complete and elaborate guide about the process of getting monetization enabled on your video content.
Eligibility Requirements to Monetize Your Facebook Videos
For those of you who have tried getting your video monetized on a video streaming platform, you might know that you have to fulfill the eligibility requirements of the platform to complete the process, and it goes the same for Facebook monetization.
The only thing different about Facebook’s criteria is that it has different sets of criteria according to its different types of video ads. However, since only the In-stream ads are used most of the time, let’s take a look at the eligibility criteria for enabling them:
- Videos must be published from a page and not a profile.
- The page should have 10,000 followers.
- Must meet Facebook’s Partner Monetization policies in order to enable ads
- Meet the eligibility requirement for on-demand and/or live video. The eligibility criteria for video on demand is 600,000 total minutes viewed in the last 60 days, and out of those minutes, at least 60,000 minutes viewed should be from a live session.
- The page should be in a country or region where Facebook is available.
- All posted videos should be at least one minute long. If they are longer than three minutes, it’s better to give a natural break at the one-minute mark.
Facebook offers to check your page’s eligibility for monetization in a single click. Just go to the Facebook Business Help center, click on the ‘ In-Stream Ads Eligibility’ dropdown, and then click on the ‘ Check Your Eligibility’ button at the bottom of the section. Although recent updates to Eligibility requirements have made it a bit difficult for creators to reach the mark, it’s still doable if you keep it at.
How to Monetize Your Videos on Facebook?
The process of applying for monetization on Facebook isn’t a straightforward series of steps as it differs according to the type of monetization you’re applying for. In this section, we’ll discuss each type and see how you can enable monetization for each one of them.
1. Brand Collabs Manager
If your Facebook page has a solid fan following and you believe that your audience can help increase the popularity of a specific brand, you can become a Brand Collabs Manager on Facebook and make money by posting branded content on your page.
The eligibility criteria for becoming a brand collabs manager are:
- Your page must have 1,000 followers.
- Your content should have 15,000 post engagements or 180,000 minutes of watch time on all videos. You’re also eligible if the audience has viewed your 3 minutes long videos for 60 seconds more than 30,000 times in the last 60 days before applying for the program.
- Your page should follow all the Facebook community guidelines and monetization standards.
If you think your page meets all these requirements, you can follow the steps below to start posting content for your brand partners.
Step 1: Login to your Facebook account and ‘Go to Facebook Creator Studio’.
Step 2: Now, scroll down the left-hand side menu and click on the ‘Monetization’ menu.
Step 3: From the dropdown, click on the ‘ Meta Brand Collabs Manager’ to access the brand collabs area where you can add the name of your partner and start posting content.
2. Fan Subscriptions
A fan subscription is just like it sounds – it basically allows pages to set a specific member’s only area, and they can set a price that people must pay to access it. Now, if you go to the Facebook eligibility criteria page, you’ll see that it’s a feature that can only be accessed by invites.
In simpler terms, not everyone can access it through creator studio, but it doesn’t mean you can’t use this idea. If you have a strong fan following, you can use this concept to create a member’s only area outside Facebook on your personal website or some other platform.
3. In-stream Ads
If you’re a content creator and want to earn money by putting ad breaks in your videos, then In-stream Facebook ads are best for you. The good thing about in-stream ads is that applying for them is very simple. Just check your page’s eligibility and then follow these steps:
Step 1: Log in to your Facebook account and ‘Go to Creator’s Studio’.
Step 2: Now, click on the monetization, and at the home section, scroll down to the heading
‘In-stream Ads for Life’ and make sure there’s no policy issue with it.
Step 3: Accept the terms and conditions for the monetization program after reading them carefully.
Step 4: After that, click on ‘Create New’ to upload a video after applying the settings for In-stream ads in it. You can either allow Facebook to automatically control where the ad breaks will appear, or you can control this yourself too.
4. Become a Facebook Creator
Before you can even think of applying for monetization, you first need to become a Facebook creator. Now, for that, you need to have a page under your name, and then you can go to the page information section and under the category set ‘ Video Creator.‘
Once you become a Facebook creator, you can monetize your content in any way you like. You can either start In-stream ads for your live streams or make money by becoming a brand collaborations manager.
The key part of being a Facebook creator is to focus on creating engaging and attractive material that viewers can watch, so you can make money. That’s why you need to step up your creativity before you become a Facebook creator, or it might not work out well for you.
5. Product Endorsement
Besides the Facebook monetization program, you can also make money on Facebook by endorsing products of brands related to your page’s niche. Actually, it’s the same as Facebook’s brand collabs system, but you can use this tactic if you’re not eligible for monetization.
To do this, you just need to contact some famous brands that you think might be interested in the audience you’ve managed to secure on your page and propose to them your collaboration idea. If they accept your proposal, you can start endorsing their products or services on your page and take money from them against each post.
6. Live Stream
You can include In-stream ads in your live streams or previous live videos to earn money. Just go to the Creator’s studio and check whether you fulfill the criteria for live stream monetization, which are:
- Meeting the partnership monetization policies.
- Having 10,000 followers on the page
- Should have 600,000 minutes of views on videos during the last 60 days, and at least 60,000 minutes of these views should be from a live stream.
If your page fulfills these criteria, then simply go to the creator studio and click on ‘ Create new.’ From the dropdown, select ‘ Go Live.’ Make sure to set the ad settings prior to holding the live session, or it can mess up your plan of making money in your live stream.
It has been seven years since the launch of the Facebook video monetization program, and still, most people don’t know about it, but at least you’re not one of them now, thanks to this post. We hope that now you have a sound knowledge of Facebook monetization, and your head has started filling up with ideas for how to make money on Facebook.
Just remember that nothing comes easy, and this is true even in his case, so do your best to reach more audiences in order to become a well-earning Facebook creator. If you have any questions about this article, ask them in the comments section, and we’ll gladly answer them.
Frequently Asked Questions
1. Do I Earn Money from Facebook Videos?
Yes! You can make money through Facebook videos by enabling monetization. To know more about Facebook monetization, refer to our article “How to monetize Facebook videos.
2. How Much Money Does Facebook Pay for 1000 Views?
It depends on the type of content you’re generating. If you’re running a successful page, then you can make anything between $8 to $10 with a well-articulated campaign.
3. How to Check Facebook Monetization Eligibility?
Go to Facebook’s monetization eligibility criteria page and click on the ‘Check Your Eligibility’ button to know if your Facebook is eligible or not.