How to pin a post on Facebook is a question many users ask when they want to keep important updates visible at the top of their timeline. Whether you’re managing a personal profile, a business Page, or a group, pinning a post ensures it stays at the top for everyone to see.
In this guide, we’ll walk you through the simple steps to pin, unpin, and manage posts across different Facebook interfaces—helping you make the most of this valuable feature.
Benefits of Pinned Posts on Facebook
Below are some key benefits of pinned posts on Facebook:
1. Increase the Exposure of the Post
Pinning a post on Facebook ensures it stays at the top of your timeline, making it the first thing people see when they visit your profile or page. This gets you constant visibility, as your post reaches more viewers over time, and gives it a better chance to stand out and attract attention.
2. Drive More Engagement
When a post is always visible at the top of a page or profile, it naturally draws more likes, comments, and shares. This steady visibility can help you gain more likes on your posts, especially if the content is engaging or includes a clear call to action, encouraging users to interact immediately.
3. Highlight Important Updates or Announcements
Pinned posts are perfect for showcasing limited-time deals or promotions. Since they don’t move down with newer posts, followers see the offer every time they visit the Page. This ensures better conversion opportunities and serves as a free advertising tool, eliminating the need to boost the post.
4. Improved Page Organization
Your Facebook profile layout or page organization improves when you pin a post. A pinned post can act as a guide or introduction for new visitors. For example, it can include links to services, FAQs, or essential updates. This helps users find relevant information faster and creates a smoother, more organized experience when exploring your Facebook Page.
How to Pin a Post on Your Facebook Profile
Follow these steps to pin a post on your Facebook profile:
Step 1: Open your Facebook mobile app or use the Facebook desktop version. Then, tap on your profile icon to go to your timeline. Scroll through your posts and find the one you want to pin.
Step 2: Once you’ve found the post, tap the three dots (•••) in the top right corner of the post.
Step 3: From the menu that appears, tap on “Pin post.” Facebook will instantly move this post to the top of your profile, with a small pushpin icon next to it, showing it’s now pinned.
This pinned post will stay at the top of your profile until you decide to change or remove it.
How to Unpin a Pinned Post
Follow these simple steps to unpinning a post is just as simple:
Step 1: Open your profile and scroll to the pinned post.
Step 2: Tap the three dots (•••) on the top right corner of the post.
Step 3: Select “Unpin post,” and the post will return to its original place on your timeline.
How to Pin a Post on Your Facebook Page
Follow these simple steps to pin a post on your Facebook page:
Step 1: Go to your Facebook Page. You must be an admin or have posting access to pin a post. Scroll through your Page’s timeline and find the post you want to pin.
Step 2: Tap the upper right menu, indicated with three dots (•••) next to the post to get more options.
Step 3: From the menu, click “Pin Post,” and Facebook will move the post to the top of your Page’s timeline.
Step 4: The post will now be marked with a 📌 pin icon, showing it’s pinned.
Note: If there’s already a pinned post, it will be replaced by the new one. At a time, you can only have one pinned post on a page.
How to Pin a Post in your Facebook Group
Follow these quick steps to pin a post on your Facebook Group:
Step 1: Go to your Facebook Group. You must have access to the Facebook admin tools or be one of the Facebook Group moderators to pin posts. Scroll through the feed and find the post you want to pin.
Step 2: Click the three dots (•••) at the top-right corner of the post.
Step 3: Select “Pin to Featured.” This turns the post into an announcement, moving it to the Announcements section of your group.
Step 4: To keep it at the very top, click the three dots again on the announcement and select “Pin to top.” This will place the post at the top of the group feed, allowing all members to see it.
Note: While you can mark multiple posts as announcements, only one post can be pinned to the top of the group at a time. Use this to highlight rules, updates, or group news.
6 Smart Tips for Choosing the Right Posts to Pin
Before you pin a post on Facebook, ensure you choose the right one that will generate more engagement. Here are some tips to guide you:
1. Highlight Your Best Content
Your highlighted Facebook posts should always be your best content. Look out for posts that already perform well or have gotten strong engagement. There’s a higher chance that these posts will gain more attention when pinned, improving your reach, comments, and shares.
2. Promote Key Messages
Use pinned posts to share important updates, promotions, or announcements that require immediate attention. Keeping these messages at the top won’t let your audience doesn’t miss them. It also makes it easier to drive more actions, such as clicks, sign-ups, or event attendance, without the need to constantly repost or remind followers.
3. Feature Evergreen Content
Pin content that stays relevant over time, and continues to deliver value and engagement long after it’s been published. This includes how-to guides, FAQs, and product highlights. Many people tend to save posts like this for later and would always want to return as needed, and you can make that easier for them.
4. Showcase Testimonials or Achievements
Sometimes, the first thing users should see on your page is your achievements, no matter how small. This is your opportunity to highlight customer reviews, testimonials, or significant milestones. It helps build trust and credibility, so that new visitors understand your value and are encouraged to engage or follow your page or profile.
5. Rotate Regularly
Update pinned posts regularly to keep your content fresh and relevant. Rather than leaving one post pinned all year long, you can rotate posts over time. This allows you to test different types of content, so your audience sees the most current and engaging information.
6. Focus on Visual Appeal
To grab attention with your pinned post, focus on using high-quality images or videos that are visually appealing and engaging. Visually appealing posts are more likely to be noticed and interacted with. They also make a good first impression, as your audience looks forward to more high-quality posts, which encourages them to follow your page or send a friend request.
Conclusion
Pinning a post on Facebook is a simple yet powerful way to highlight important updates, promotions, or announcements at the top of your profile or Page. Whether you’re a business aiming to boost visibility for a special offer or an individual wanting to feature a milestone or event, the pinning feature ensures your key message doesn’t get lost in the feed.
By following the step-by-step instructions outlined in this guide, you can effortlessly pin, unpin, and manage posts to maintain a compelling and organized Facebook presence. Maximize this feature to attract more attention, boost engagement, and enhance the overall effectiveness of your social media strategy.
Now that you know how to pin a post on Facebook, go ahead and put your best content front and center—where it deserves to be.
