It’s 2022, and TikTok is still one of the hottest video streaming platforms in the market. The number of people signing up on this platform keeps multiplying every day, which has led people to question how to promote TikTok videos, as reaching the audience has become challenging.
Long gone are the days when you could just post random videos on your TikTok account and still get enough video views and likes. But now, things are quite different thanks to more than 1 billion TikTok users and the platform’s constantly increasing popularity.
Now, the competition for attention is fierce, and promotion has become necessary to boost video and make it reach new audiences. That is why today, we’ll be discussing some tactics that help promote TikTok videos and increase overall engagement on the profile.
Tips to Promote TikTok Videos
Promoting TikTok videos is an art you need to master to survive on this platform. Since we understand that, we have assembled the best tips recommended by experts that ensure your videos reach maximum people and get more views, likes, shares, and engagement on them.
1. Target Your Audience
Instead of promoting videos in front of random people, you must pick your target audience and adjust your content according to their needs. Recognizing your audience is necessary, so you don’t have to run around 1 billion users of TikTok, but a specific group among them.
Now, if you know your target audience, that is good, but if you don’t, then figuring it out isn’t much of a task. Just pick a niche in which you are most interested and keep making videos about it.
Soon, the interested audience will begin engaging with your videos, and you can identify them as your target audience. Promote your content in front of them, and your video views and followers will multiply in a matter of days.
2. Run TikTok Ads
Among all other creator tools TikTok provides, there’s also an ad feature that you can use to reach people of a specific gender or age group. Advertising is the tactic most feasible for brands as it requires you to have a dedicated budget for marketing and promotion purposes.
So, how does it work? Well, there are a lot of steps involved in this process, but the main ones are to:
- Choose an objective
- Set your budget for the campaign
- Set the target audience according to their age, gender, behavior, interests, etc.
After completing the process, you can start the campaign, and your videos will soon start reaching your target audience and getting views and engagement.
3. Use Creator Tools
TikTok has hooked up its business suite users with creator tools that can help you out in the process of promotion. You can find the analytics feature in the creator tools, which gives you detailed insights about your videos and account.
Now, it’s the rule of video marketing that you should choose your well-performing videos for promotional purposes. You can find your best videos using the data from analytics and promote them to get good results.
Creator tools also have a Q&A feature that you can use to keep in touch with your audience and get suggestions from them. Both these tools can help you a lot with your promotional campaign, so use them wisely.
4. Go Vertical
TikTok has 1 billion users but more than 2 billion app downloads on the play store. What does that tell you? It clearly shows that most people watch TikTok videos on their mobile devices, and that’s why you should make your videos in portrait mode.
Now, it’s not like you can’t make landscape videos; it’s just that most people prefer watching TikTok videos that are vertical, and they don’t have to rotate their device to see it properly. So, keep your audience’s ease of access in mind and go vertical.
5. Optimize For “For You” Page
For you page is where a viewer sees all the videos that the TikTok algorithm recommends after observing his behavior and interests. If you optimize your videos well, they could get recognized by the algorithm and make their way to your target audience’s “For You page.”
For your videos to get recommended by the algorithm, you need to add relevant and trending hashtags while uploading them. The algorithm will recognize your video’s genre based on its tags and recommend it to the right audience, thus doing the promotion work on your behalf.
You also need to adjust the videos’ description and title to optimize it, but the tags play a crucial role, so focus on them more.
6. Stay on Top of Trends
Always keep an eye on shifting trends, and follow them while they are still in trend. Staying on top of trends is the most important thing you need to ensure if you plan to promote your videos.
Why is that? Because there’s no point in promoting an outdated video, no one wants to watch. That’s why it’s essential to always create trending content that is loved by the audience, and you can promote it easily to get tons of views and increase engagement.
7. Post Videos at the Right Time
For a video to get maximum views, you need to upload it at the right time when your target audience is active. To understand this concept, let’s take a look at an example. Say your target audience is from the age group 15 to 21, and you post content either early in the morning or late at night.
In this scenario, you won’t get many views because most of your audience consists of students who attend school in the morning and go to sleep. Therefore, you need to find the right time of the day when they have their full attention on TikTok.
Posting during those golden hours would not only increase your views but your chances of getting more followers too. Find the right posting time for your audience quickly.
8. Build Your Audience
You need to build your audience on TikTok if you ever plan to become popular and stand in the limelight of attention. And it’s not like it is something daunting to do. You just need to socialize with people and engage with your fans to increase TikTok followers.
Comment on people’s videos, reply to their comments, go live and talk to them during live sessions; these are some basic things you can do to communicate with the TikTok community and make people your dedicated fans. You can also use social media for this task.
Post your videos on Facebook, Instagram, and Snapchat to drive traffic to your TikTok account from these platforms. Once you have a fandom of your own, you won’t have to worry about promoting your videos, as your fans will take care of that on your behalf.
Spend time with your fans and form close relationships with followers to keep them with you and get consistent views and engagement.
We earnestly hope that you liked all the tips we presented in front of you and that you get lots of followers and views by using them. To learn more informative things about TikTok and other platforms, follow our blog and social media, where we upload new content on a regular basis.