Although Twitch is the best live streaming platform in the world right now, yet every user knows complains that even on a giant platform like Twitch, you can’t get anywhere unless you know how to promote Twitch stream and win the favor of the audience and the algorithm.
It might feel like gibberish to you right now, so let’s break it down for you readers. To get famous on any platform, you need to get discovered first, but on Twitch, it’s insanely hard to rise by just keeping your head down and working hard.
Why is that? Because Twitch’s algorithm doesn’t promote new streams just because of their talent, you have to put in the hours to get on the algorithm’s radar and climb up the ladder, meaning if you don’t know how to promote your stream, your career is in grave danger.
So, to give you streamers some relief in this time of crisis, we have compiled a list of tactics that have been proven effective in promoting a stream and getting the favor of the Twitch algorithm and the target audience.
How to Promote Twitch Stream?
Promoting a Twitch stream is more of an art than a task, so make sure that you read every mentioned tactic with extreme care and grab the main idea which makes that tactic effective. On that note, let’s begin the journey now.
1. Attract Your Audience
No matter which promotion 101 video or blog post you open, the first step will always be identifying your target audience and trying to attract it. On a platform like Twitch, where your success depends on your number of viewers and followers, attracting an audience is vital.
Ergo you need to make your live streams more attractive, fun, and engaging to pull in your target audience and make sure they become your regular viewers or even followers by treating them like they are kings.
Another awesome of attracting the audience is by studying the competition in your niche and seeing what others are doing to make the audience lean towards them. Learn and prepare a counter-strategy to win the favor of the audience.
2. Schedule Your Stream
To get on the radar of the Twitch algorithm and your niche’s audience, you need to stay consistent with your streaming schedule. Ensure that you stream according to a fixed schedule so your audience gets hooked and the algorithm starts recognizing your efforts as well.
But keep in mind to always schedule your stream in hours when your audience is free, or you won’t get many views or engagement on your live transmission.
3. Brand Yourself
Rising in the ranks and promoting your stream requires you to be unique in your content and identity. Thus, you need to build your reputation on the platform and work on your branding.
Your channel needs an attractive logo that can remind your audience of your channel or you every time it appears in front of them. Also, you need to be unique in the way you stream, the way you talk, the way you engage with the audience, or any other way that makes you different from millions of other streamers on the platform.
Once you work on these two elements, people will be able to tell your content apart from others and gather around your content like bees on honey.
4. Host Giveaways
A quick and effective of attract the audience and the algorithm is increasing activity on your channel, and for this purpose, no tactic is better than Giveaways. It’s been noticed that streamers that often hold giveaways get more viewers as compared to those who don’t.
It simply proves that giveaways are your fast ticket to boosting engagement on your account and winning the hearts of the audience and the favor of the algorithm. As for the prizes, you can offer simple stuff like emotes, ad-free viewing of a stream or channel points, etc., to keep things exciting for the audience.
5. Stream More
Like every other algorithm, Twitch’s algorithm also recognizes creators that stay consistent and stream more. So, if you’ve got the consistency part covered, make sure to increase the hours of your streaming to get right with the algorithm.
Another advantage that you will get through this tactic is that it will give you more time to engage with your audience and engage with them, which is a good thing since you need to attract them to your channel.
6. Interact with Your Audience
Engrave this statement in your mind that without an audience, you’re nothing on Twitch. Your career as a streamer rest in the hands of your audience.
If you manage to charm them and keep them with you, it will be good for your channel, and you’ll manage to survive on the platform, but if you don’t, let’s just say that things won’t go your way then. Therefore, you need to interact with your audience as much as you can, and for that, you can use the following two methods.
7. Responding to Your Viewers
Viewers love it when they get recognized on a live stream, so try to respond to your viewers by answering their questions and reading their comments. It will make them feel like they are connected to you, and they will stick with you until your last day as a streamer.
8. Say Thank You
Show gratitude to your viewers and thank them for watching your live stream. By saying thank you to your audience, you tell them how much they matter to you, and of course, this means a lot to them as well, and they start respecting you even more and keep following you.
9. Use Host Mode
Increasing streaming hours sure is vital, but of course, you can’t stream 24/7, and that’s where the host mode comes in. The host mode allows you to stream someone else’s live content on your channel and keep your audience engaged even when you’re not with them.
Just make sure that you don’t host any random stream on your channel. Pick a stream that your audience can relate to; otherwise, hosting mode will bring you no good.
10. Do Collaborations
One way of rising on Twitch that doesn’t even require you to win the favor of the algorithm is doing collaborations. When you collaborate with other streamers of your niche, you get a chance to appear in front of their audience and secure new followers quite easily.
This tactic works even better when you collaborate with VIP twitch streamers famous in your niche, as it makes you renowned in the blink of an eye, and you get tons of engagement.
11. Use Social Media
When it comes to promotions, it would be stupid to neglect the biggest tool at our beck and call, which is social media. You can utilize each and every social media channel to promote your Twitch stream and redirect your friends and followers to your Twitch account.
The most favorable social media accounts for promoting a Twitch stream are:
Discord: since it’s almost the same as Twitch and your audience there will also be interested in watching your stream somewhere else.
Facebook and Instagram: Both of them are quite common platforms, and almost everyone has their accounts, so using them is a must.
Twitter: Using the Twitter community for promotion is a genius idea. You can start a hashtag to promote your stream, and if it gets viral somehow, your channel’s traffic will skyrocket.
YouTube: YouTube is a video streaming platform, so it only makes sense to publish your live streams there in order to get an audience from there and send them to your future Twitch streams.
Your career as a Twitch streamer depends not on how much hard work you put in; it depends on how smart you play and how you work your way around the obstacles.
Promoting your stream is also one of those scenarios where you need to play smart, and if you apply the tactics we gave you, the game will surely turn in your favor, and not only you’ll be get recognized on the platform, but your path to partner on Twitch monetization will also open up.
On that note, we hope that you liked today’s post and if you’ve got any questions about it, ask in the comments section or on our social media channels.