Getting reactions and engagement on a LinkedIn post is a hassle, isn’t it? And even after doing everything by the book, there’s no guarantee your posts will reach the target audience. That’s why the issue of how to promote a post on LinkedIn will be our topic of discussion today.
There are tons of different reasons why you as a professional should be adept in this particular skill to be successful on LinkedIn. Here are some stats to show you why:
- LinkedIn has over 810 million users in 200 countries
- 49 million professionals use LinkedIn to look for jobs
- More than 2 million posts, articles, videos, and blog posts are uploaded daily
- There are over 58 million brands and organizations on LinkedIn (mostly in the form of LinkedIn pages)
A quick glance at these prominent stats would have made it clear that making your posts reach the LinkedIn feed of your target audience isn’t a piece of cake. Why? Because you’re a rookie who’s just starting out and has no content credibility on the platform.
But of course, it certainly doesn’t mean that nothing can be done. Here are some of the best promotion tactics that will increase the reach of your content and boost the overall engagement of your account.
How to Promote LinkedIn Post?
The following compilation of tips and tactics is tested and approved by LinkedIn veterans who found this helpful in the promotion of posts. Make sure to read each and every trick carefully and make a map in your mind of how you can get maximum results by applying them.
1. Post Variety of Content
LinkedIn allows you to post photos, videos, lengthy blog posts, and short informative posts for constant variation in the content type. Make sure to play around with different content types and try to hit them all if you can.
Currently, the most preferred type of content on LinkedIn is visual content which comprises videos and pictures. So, focusing on this particular content type can help attract the attention of the target audience and get enough engagement.
Visual content is particularly useful for those people who are managing a company page as it is easier to present new offers, promote virtual event ads and paint a better picture of your brand or organization. However, it doesn’t mean that you should stick to images only. Experiment with every type of content every once in a while to ensure diversity.
2. Create High-Quality Content
The first thing you need to understand about LinkedIn is that it sure is a social media platform, but it’s specially oriented for professionals. What does that mean? It means that your content should be cutting edge and high quality if you want it to get approved by LinkedIn’s audience.
From topic selection for a post to the designing or writing process, everything should be done with utmost care to ensure a refined experience for viewers. Here are some precautions and tips to keep in mind while judging the quality of a content piece:
- Visual content should be in HD (high definition)
- Blog posts should contain verified facts and information
- Videos shouldn’t contain any copyrighted material
- Ensure that your content doesn’t violate the community guidelines of LinkedIn
- Keep your content neutral so it doesn’t hurt the feelings of a particular professional group.
- Follow the recommended size and dimensions ratio for all visual posts.
3. Optimize Your Content
Once you’ve ensured that your content is high quality and is ready to be presented in front of a sophisticated audience on LinkedIn, you need to optimize it to increase its searchability and organic reach. There are two common ways to optimize posts:
Search for trending hashtags relevant to the piece of content you’re about to post and embed them in the content somewhere. If it’s visual content, paste them in the description section, and if it’s a blog post, add them at the end of the post.
Look for highly searched keywords related to your content and add them to the description of your post. For example, if your post is about web development, add the keyword Laravel or REACT to it.
The benefit of both these steps is that it becomes easier for the audience to find your content. See, when you add hashtags, your post gets recommended to people who share an interest in the hashtags you added. Similarly, when you add keywords, it increases the odds of your content appearing in front of the intended audience.
Like if you’ve embedded the keyword best development techniques in your post and someone searches for it, your post might appear in search results. Thus, it proves that content optimization is a key factor in LinkedIn post promotion, so it would be excellent if you added this tactic to your list.
4. Post on Pulse
In the professional world, people only care about what is happening and what is about to happen – no one cares about the past. Therefore, you must stay up to date and post the latest content with fresh information regarding your particular niche.
Always giving your audience the latest news and keeping them up to update will increase your reputation in front of them, and they will start recommending your profile to their friends, and when your profile gets shared, your posts get shared too, thus free promotion.
5. Share Your Post on Social Media
Perhaps there’s no better way of promoting a LinkedIn post than sharing it across platforms by using social media as your main weapon. The best part about this tactic is that you can do it anywhere and anytime without putting in any special effort.
Just copy the link of the LinkedIn post you wish to promote and share it on Facebook, Instagram, WhatsApp, Discord, Twitter, and any other social media platforms you use.
You will see instant results as your friends will start reaching your profile to check out your content. Most of them will not only interact with your posts but will also send you a follow request on the profile, which is more positive engagement for you.
6. Join a LinkedIn Group
LinkedIn groups are an awesome way of sharing your content with an audience that might be interested in it. Actually, LinkedIn has millions of groups relevant to different niches, and to start promoting your posts in a group, you got to join at least three groups related to your field.
Once you do that, you can start sharing your new posts in the group, which will give the members something new to read, and they will interact with your post, boosting its engagement and leaving likes or comments on it.
7. Post Consistently
Sure, making high-quality content and ensuring it is around for boosting reach is a good tactic, but this hard work will only pay off if you stay consistent with posting. What most marketers and social media experts do is make a content plan on a calendar and mark the dates on which they plan to upload the content.
This keeps them sharp and on their toes all the time. Now, you can even set alarms for the days and hours when you’re supposed to upload content. By sticking to a schedule for posting, you will be able to:
- Keep your audience engaged.
- Get recognized by the LinkedIn algorithm as a frequent poster
- Rise in the ranking as they will identify you as an active member of the community
Plan to upload video content? Don’t forget to add subtitles. The actual logic behind this tactic is that most people just watch the preview of videos without even clicking on them and enabling their sound. Now, if your video has subtitles, at least they will get an idea of what it is about.
Hence, make sure to add subtitles in each and every video you share as it demonstrates your expertise as a content creator and consideration as an influencer.
9. Be Engaged
To make sure that the effects of your promotion last longer and your audience sticks with you, stay connected with them. As you all know, LinkedIn is a platform that values professional interactions, so this tactic won’t just help your promotion but also increase your social rank.
Start with replying to the comments you get on your post, and then move on to leave comments on the profiles of your fans and followers. You can start live custom streaming specifically for your audience and interact with them during the sessions.
Of course, there are several other methods to keep your audience engaged as well, and it’s better to use as many as you can for maximum engagement and audience retention rate.
10. Buy LinkedIn Post Views
Even after putting in the hard work and burning the midnight oil, you can’t be sure whether all your posts will get the engagement they deserve or not. Perhaps that’s why the trend to buy LinkedIn post views is soaring high these days, as it’s an easier way to solve this problem.
Many experts and LinkedIn veterans have endorsed this tactic, and they recommend that if you’re going to buy LinkedIn post views, all you have to do is visit Media mister, which is the most trusted service provider in the industry.
For the last several years, Media mister has been providing services to LinkedIn professionals all over the world and has helped them become an icon in their community by helping them increase their engagement and post views. Media mister is the only LinkedIn service provider that:
- Deliver original LinkedIn post views from real accounts
- Ensures privacy and safety
- Provides targeted service and money-back guarantee
- Has easy to buy packages
- Excellent customer support that guides you every step of the buy
So, no need to waste time doubting anymore. Pick up your smart device now and visit Media mister’s official website to become an impactful personality on LinkedIn.
The professional world is fast and cut-throat – only those with the will to survive and stay up to date make it to the top of this world. The same goes for LinkedIn as well. If you’re really passionate about sharing high-quality content with your audience, only then will you become successful.
Stay consistent, stay passionate and keep posting. We conclude this article with these motivational words and hope you found all the tips helpful and informative. For any queries, please use the comments section, or connect with us on our social media platforms.
If you want to learn more about LinkedIn and will go the extra mile to become successful, check out our blog page, where you’ll find some other articles relevant to successful tactics on LinkedIn.