Like someone’s content on Pinterest? Go ahead and repin it on your Pinterest account to share that idea or concept with your audience. Now, although repining doesn’t sound like much of a deal, learning how to repin on Pinterest can help boost your account in lots of different ways.
Repins are an excellent way of showing your audience what kind of content you’re into and what ideas inspire you the most. When you repin an idea on your boards, you not only promote someone else’s content, but this interaction also increases the authority of your own account.
If you repin the content at the right time, you can draw a lot of attention towards your account and even improve your number of followers and engagement rate, which can eventually help you draw more traffic to your blog or e-commerce site.
Fascinating, right? So, let’s see how to repin a post on Pinterest, and we’ll also show you the best ways to optimize the effectiveness of a repin that can help you attract more audience and boost your account.
Why Should You Repin Content on Pinterest?
Although the wonders you can achieve through repining are a lot, here are a couple of reasons why you should repin others’ content on your Pinterest account.
- It shows your audience what kind of ideas fascinates you.
- Build your account’s reputation as the one that shares informative, aesthetic, and interesting ideas.
- When you share someone’s content on your Pinterest board, they would likely return the favor and share your pins as well, which would increase your content’s reach.
- Repin more eye-catching ideas on your boards to draw the interested audience’s attention and increase your chances of getting followed by them. With more followers, you would be able to promote your brand better and drive more traffic to your site.
- Repining is considered an act of supporting the community and is favored by the Pinterest algorithm. So, when you repin someone’s content, it not only helps them but also increases your account’s authority.
All these benefits are quite tempting, right? And we know you are eager to avail them all by repining content, so here’s a step-by-step guide that you can follow to repin content on Pinterest.
How to Repin on Pinterest?
You can repin an image while scrolling down on your mobile device or searching around on Pinterest’s website. First, let’s see how to repin an image from a mobile device.
Step 1: Open your latest Pinterest application and mouse over the pin that you want to repin on your board.
Step 2: Tap on the “Save” button at the bottom of the screen.
Step 3: A screen will appear where you’ll be asked to pick the board where you want to repin the content.
Step 4: Tap on the “Desired Board” and that image will be repined there.
To repin a post from your desktop, follow these steps.
Step 1: Go to Pinterest’s official website and open the content you wish to repin.
Step 2: Navigate to the “Red Save” button at the top right corner of the screen.
Step 3: Click on it to “Save” the pin to your desired board.
That was easy, right? But wait for a second, how to decide which pin would prove beneficial for your account? To find that out, let’s take a look at the possible strategies you need to keep in mind before repining content.
Strategies Behind Repining
While it’s true that a user can repin whatever content he likes on his board, as an influencer, you must consider following two things before you pin an image on your account.
Will My Followers Find This Pin Valuable?
Let’s say most of your followers on Pinterest are gamers, and one day you are scrolling down your feed and see a cute puppy’s picture. Now, as much as you would like to repin it, you can’t! Why? Well, because it won’t mean anything to your followers.
Your target audience won’t find that content valuable, which means that it won’t do you any good. That’s why you need to think about content’s relevance before you repin it in order to get benefit from it.
Are My Followers Likely To Repin This?
This is a factor that is basically connected to the first one. Before you repin a post, you think about whether your followers will like it or not, and if you think they would like it, then, of course, there’s a chance that they would repin that post as well.
But to ensure that your followers repin the content you shared, the best practice is to pick an image or video that is highly aesthetic, so your followers feel good sharing it on their boards.
Finally, we’re done with all the basic stuff about repins, and it’s time to give you some expert tips that will help you skyrocket your account’s reputation and authority, so make sure to follow them all and follow them well.
Best Ways To Repin on Pinterest
You know how to repin on Pinterest, you’ve learned its benefits and strategies, and now you’re about to learn the best ways to repin a content. All of these tips are recommended by Pinterest gurus, so apply them consistently, and you’ll start seeing some positive results right away.
1. Repin To Reach More Followers
Repining is all about sharing informative and productive ideas with your followers to inspire them. Now, when you repin a post relevant to your audience, they would definitely interact with it, which will increase your engagement rate and chances of getting more followers.
Also, when you regularly repin other people’s content, at some point, they would start repining your content as well. That will increase your content’s reach, which would expose you to a new audience, thus boosting your odds of getting followers yet again. In simple words, you can increase your number of followers by effective repining, so try to do it as often as you can.
2. Repin on Relevant Boards
Always make sure to choose a board relevant to the image you’re about to pin. You can’t repin an image of a pc gaming build on your memes board. Because no one would notice it among memes, and it would sit there like an odd duckling.
Also, if the content you want to repin matches the nature of multiple boards, then go ahead and pin to other boards as well. Doing this would increase the chances of that pin getting discovered by multiple audiences, hence more engagement and reach.
3. Optimize A Pin Description And Repin
If you repin a post as it is, it will copy all its traits from the original source, which means you won’t get the chance to use it for your own benefit. That’s why always edit a pin’s description before you save it to one of your boards. You can leave the original pin description intact to credit the creator and add a bit of your own content.
For example, you can give the link to your website or blog in the description and ask the viewers to reach out. In this way, the creator will get the recognition, and you will get to drive more traffic to your site, which is a win for both parties.
4. Create New Images And Pin Again
Pinterest’s upgraded algorithm likes everything fresh, which means that you can attract the audience and increase your account’s authority by refreshing your old pins. All you have to do is find your old pins that performed well and are linked to excellent and informative content.
Now, come up with clever new designs for those pins while keeping the concept the same. After that, edit the pin and replace the old image with your new one. This would give your old pins a new fresh look, and they would get identified by the Pinterest algorithm as new content.
And since they performed well in the past, obviously, they would perform well this time around as well after you gave them a revamp. You can repin your old content again and again in this way, and it would never stop driving more traffic and benefiting you.
5. Setup Repin Schedules
You don’t have to repin an image as soon as you see it. Experts recommend collecting all the images you consider repin worthy and uploading them on a schedule.
You can schedule repins to upload every fortnight or every week, but make sure they don’t mess with the schedule of your original content. Scheduling repins also great for filling in the blank spaces in your marketing strategy and giving it more beef to make it successful.
6. Repin Older Pins
Keep updating old pins on your account and repin them on your boards. This would basically save you the trouble of creating new content, and you will be able to get the most benefit out of your old pins.
Edit their description, add new images, and throw in new hashtags to give your old content a new look and feel. As we mentioned earlier, the Pinterest algorithm favors fresh pins linked to old but well perfuming content, so you can get this favor by repining your older pins.
Frequently Asked Question
1. Should You Repin Your Own Pins on Pinterest?
Yes! You should repin your own pins on your Pinterest account once they get a bit old. You can give them a new look and repin them to keep getting traffic and engagement through them.
2. How Do You Repin on Pinterest Mobile App?
Open the image or video you want to repin and tap on the ‘save’ button located at the bottom of the screen. After that, tap on the board where you would like to repin the image, and it would be shared there.
3. Can I Get in Trouble For Content Duplication By Refining?
No! you won’t get in any trouble by repining someone else’s content. Just make sure to credit the original creator in order to avoid any copyright issues.